One Library’s Twitter Strategy

My library has been doing a few different things with our Twitter account the last couple of years, and have finally settled on a Twitter strategy to try for the next 6 months or so.

Who’s connecting with us? Our Twitter followers tend more towards marketers, advertisers, start-up business types, the “activist/we get stuff done” types in town, the 20-40 year old business up-and-comers, and a lot of media types (broadcast, newspaper, and some radio journalists). And a bunch of young geeks.

We are focusing on this type of content:

  • What’s interesting (to the library) right now and why?
  • Library “breaking news”
  • No big sell – share what the library finds interesting
  • Be yourself, be casual, but at the same time remember you represent the library
  • Friend our customers and local businesses
  • In general, try for friendly and helpful, but not pushy.

Posting schedule: We post multiple times a day, every day. We have seven staff members assigned, one on each day. I’m the floater/substitute for when people are sick, on vacation, etc. And I monitor activity, answer the harder questions, and make sure we’re on-target.

How will we know if we succeed? I will measure growth and engagement via the new-fangled Twitter analytics!

That’s our plan. What’s your organization’s Twitter strategy?

Pic by Jeff Turner

  • Peggy OKane

    @MaineStLibrary exists primarily as an advocacy tool for Maine Libraries and Librarians. Our followers are politicians, librarians both within and without the state, Maine citizens and advocacy groups.

  • Alice Is

    We would have been doing this, or similar, had the management at the county library where I was employed been bright enough to listen.

  • Francesco

    Hi, I am librarian in a small documentation centre and I would like to set up both a blog and twitter account for the library (research library). I would like to know if you have a strategy to decide which type of post goes to one or the other or both the platforms (twitter and blog).

    Many thanks (sorry for my bad english)

    Francesco, Roma (Italy)

  • jillrhudy

    With Twitter I try to show that the library knows about more than what’s going on in our five locations–that we’re up on events throughout the county, especially in the arts, music, and culture. If I run out of library & county stuff I tweet regional (Blue Ridge, Appalachian). I think, if I were THE expert on this area & knew everything cool going on, what would I tweet about? and then I tweet about it as the library.

    I actually have a persona in mind for the library’s Twitter voice. She’s retired and spent many decades serving this area as a librarian. She is equal parts cool and classy. If Ida would think it’s worth tweeting about, I tweet about it.

    Jill R. Minor

  • davidleeking

    That’s awesome, and a great example! Thanks for sharing!

  • Ivan Silva

    We’re doing something similar @beltiblib and intersperse some library events and resources here and there in our feed. I use TweetDeck and pay close attention to the Interactions column. I also use BufferApp to schedule posts. Thanks for sharing your strategy. We also have a policy and strategy document with plans for every channel… and we are present in every channel. You name it and we have an account :)

  • davidleeking

    Great question, Francesco! One pretty obvious thing would be the size of each – put short, quick posts in Twitter, and longer, deeper content in a blog.

    Also – think of Twitter as more of a conversation. So anything that has more of a “talking to others” feel – answering a question, sharing a quick fact, etc – put that in Twitter.

    Longer conversation starters, sharing something that will take a couple of paragraphs, etc – put that in a blog format.

    Hope this helps!

  • Francesco

    Thanks, David. As I working “solo”, I must admit I am little worried about the time to spent on the blog. It is quite easy to set up a blog, but quite more difficult to keep it updated and interesting for readers.