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David Lee King

How to be Awesome on Instagram



A few weeks ago, I posted about Vine and making videos. So I thought I should also post something about Instagram!

Instagram is a fun photo/video/social network/app that is now owned by Facebook. And it’s on 180 million people’s smartphones. That’s a lot of pics!

Some organizations and brands are using Instagram to connect with their customers, and libraries should think about using it, too. So here are some tips to get you started using Instagram for a business or organization:

  1. Master the tool. If you haven’t used Instagram, dive in and figure out what all the buttons, settings, and filters do. Which means you should start taking photos!
  2. Mix fun and business. The fun keeps people coming back, the business keeps them interested in your business
  3. Use your Instagram images in other places. Like on Facebook, Twitter, and on your website.
  4. Follow your followers! If someone follows you in Instagram, follow them back (well, unless they are an obvious spammer – they DO exist in Instagram).
  5. Follow people first. You don’t have to wait for people to follow you. Think about finding your customers and following them.
  6. Post consistently. Create a posting plan, make a schedule, and stick with it
  7. Show off your library. Take photos and videos of your stuff and your staff.
  8. Use #hashtags. Don’t go overboard, but do use relevant hashtags. Does your community have some local hashtags that are used? Find ways to use those.
  9. Run a contest or a game! Use a hashtag for people to participate. If you don’t want to do a contest, then create a game. For example, ask followers to take photos of the book they’re currently reading, and give them a hashtag to use for the posting (i.e., #fridayreads).
  10. Interact with your followers. Leave comments on their pictures, and respond to people who leave a comment on your posts.

And for some actual photo tips: I have four Instagram photo tips for you:

  1. Get close. Make sure to get as close as possible to your subject … then get a little closer still.
  2. Find quirky angles. Don’t center everything, or even necessarily follow the “rule of thirds” composition rules. Try something different.
  3. Make those colors Pop. Make them bold and bright. Remember – people are seeing tiny versions of your pics, and you want them to click on it.. So make them really vibrant, and even slightly saturated.
  4. Minimize shake by using your finger. When taking a photo in pretty much any smartphone app, an easy way to minimize shake is to touch and keep your finger on the shutter button. Then, when you’re ready to take the picture, simply take your finger off the button, and the photo is taken. This works much better than tapping the screen and potentially causing movement (which might cause blurs in the photo).

Are you using Instagram at your library? I’d love to know how – leave a comment and share!

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