I recently went through my library’s Twitter followers and “cleaned up” our follower list. What was I looking for? Mainly, that we are following people living in our service area. Here’s what I did:
First off, I used FriendorFollow. It’s a pretty handy tool that shows, among other things, who follows you, who doesn’t follow back, etc.
Then, I went through our list of Twitter followers, one at a time, and friended these types of a accounts:
- Do they live in Topeka or Shawnee County?
- Do they seem to live in Kansas, and do we share some Twitter friends (another indicator that they are in our service area)?
- If they mention Topeka or Kansas in their bio or recent tweets
- regional businesses (probably have employees in our service area)
If they met these criteria, I friended them back.
I unfriended some accounts, too. Here’s what I unfriended:
- If they haven’t tweeted in over a year – that indicates they don’t actively use the account
- If they never tweeted
- If their account is private
- If they don’t live in our service area
So – I ended up unfriending some libraries, some librarians, some people who had moved out of the area, and some celebrities that we had friended. Not in our service are? We dump em.
What did that achieve? Hopefully, more interaction. More followers that might actually be interested in their local library and what we tweet. And several hundred more followers that we are connected to!
That’s what I did – do you ever clean up follower lists in your organization’s Twitter or Facebook accounts? If so, what do YOU look for? Please share!
Image from Michael Sauers