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David Lee King

Using Business Cards to Promote econtent



My library has a bunch of econtent – services like Freegal, OneClick Digital, Hoopla, OverDrive, Zinio, Treehouse, and Mango Languages.

Each of these tools point to real content – movies, music, books, magazines, and classes – but they live on the digital branch.

Our marketing department created a fun way to promote these econtent services by using business cards.

Each card has a word and an image on the front, and a brief description and a URL to the service on the back of the card.

We are using these cards to promote a bunch of services:

  • Music – promotes Freegal
  • Audiobooks – promotes OneClick Digital
  • Video – promotes Hoopla
  • Ebooks – promotes Overdrive
  • Language – promotes Mango
  • Magazines – promotes Zinio
  • Design & Program – promotes Treehouse

The idea? Place these cards around the building, hand them out at events, etc. Basically – give them to customers, so customers know about all this cool content we have. It’s one way of getting content that lives on the digital branch “out of the building.”

You can see the other cards we created over on my Flickr account.

Update: And here’s the back of the Music card, as an example of the info we provide.

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