Wow – how’d that happen? Facebook is 10 years old today. Happy birthday, Facebook!
57% of all adults use Facebook. That’s a LOT of people. Think about that statistic locally – it means that over half of YOUR community is using Facebook. That means that your organization should be actively using Facebook, since it’s a primary communication and hangout tool for over half of your community.
64% of Facebook users visit the site daily. That means your organization’s Facebook Page should post daily, too. On Facebook, you’re not seen if you don’t post – so post!
Major reasons to use Facebook – sharing and laughs. Share a mix of fun and useful content, and your network will respond (i.e., comment, like, share, etc). Because they LIKE to respond – that’s what you DO on Facebook.
Half of all adult Facebook users have more than 200 friends in their network. If one of them decides to share your content, that content will be seen by people outside your library’s Facebook network. That’s the power of Facebook sharing – it can really stretch beyond your normal Facebook boundaries.
Check out the article – good info there!
Facebook logo by Sharon Mckellar