Your website is already mobile. It just might not be delivering the best experience.
Jeff Wisniewski, in his presentation on responsive design at Internet Librarian 2013, said this – “All of your content is now mobile, so be kind.”
What did Jeff mean? Probably this – If your organization has a website, it’s already “mobile” … because people with smartphones can get to it using their smartphone web browsers.
It’s a done deal.
Well – sorta done. Your website might be available to mobile users, but is it usable? Does it adapt or respond to different screen sizes? Is the content written to be quickly scannable on a mobile device, or is it a huge river of text?
Here’s a question for you: What kind of experience are you providing your mobile customers? Is it good or bad? Have you ever thought about the mobile web user experience? If your organization is providing a less-than-stellar” mobile web experience, what are you planning to do to improve it?
I’d love to know!
Pic by Robert Scoble