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David Lee King

Improve your Twitter Engagement



Twitter recently posted an interesting article on their blog – What fuels a Tweet’s engagement? Good read!

They did a study of over 2 million tweets, and discovered that there are a few simple things that help increase Retweets. These include:

  • Adding a photo – averaged a 35% boost in Retweets
  • Adding a video – averaged a 28% boost in Retweets
  • Including a quote – averaged a 19% boost in Retweets
  • Including a number, of all things – averaged a 17% bump in Retweets
  • Including a hashtag – averaged a 16% boost in Retweets

In the world of Twitter, Retweets = engagement with your content. People find it interesting, so they share it with their friends via a Retweet. So make sure to walk around your library once in awhile, take a smartphone photo, and include that photo with your tweet (or a video, quote, number, or hashtag).

Then see what happens!

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