Facebook in the Library – an ALA Techsource Webinar

FYI – next week, I’m teaching a Facebook in the Library webinar for ALA TechSource. Here are some details:

  • When: May 20, 1:30 CST (90 minute webinar)
  • Where do you sign up: Go here to sign up
  • Cost: $50
  • What will I cover?
    • Fundamentals for setting up and managing your Facebook page
    • Planning content for your library Facebook page
    • How to engage the library’s Facebook fans
    • How to market your library through a Facebook page
    • etc

Hope to “see” you then!

#checkitout, Taylor Swift, & National Library Week

Guess what? It’s National Library Week! To celebrate, some really creative staff and customers at my library have made a fun, creative, and AWESOME parody video of Taylor Swift’s song Shake It Off.

Yes, ours is called Check It Out. Please watch the video (pretty sure you guys will like it).

We have a goal: we want to encourage library advocacy, and get people to check out the library!

We also want this video shared as widely as possible. So, I have a request or two:

  • Please share the video in your favorite social media channels – the Youtube Video link is here.
  • Use these hashtags everywhere you share the video: #checkitout #NLW15 #taylorswift #swifties
  • Let Taylor Swift know about the video – she’s on Twitter and Facebook (we’d LOVE it if she saw it).

While you’re at it, see if you can find all the “easter eggs” in the video. There are a TON of Taylor Swift references hidden in the video.

Either way – this week is a good week to remind people how important libraries are to our communities. So please remind them!

Managing your Library’s Social Media Channels

Just an FYI – my new Library Technology Report is out! It’s titled Managing your Library’s Social Media Channels. What’s it about? From the introduction:

“The process of implementing, managing, and measuring social media channels in a library setting will be discussed. Tips include:

  • creating strategy and goals for social media channels
  • creating teams to run the library’s social media channels
  • connecting and communicating with customers using social media
  • tracking usage and engagement levels using analytics and insights”

Here’s a brief summary of each chapter:

  • Chapter 1 – why use social media. Yes, you still need to explain this to people.
  • Chapter 2 – the “landscape” of social media in libraries. It outlines what social media tools are being used and why, with some examples of stellar social media use in libraries.
  • Chapter 3 – How to connect & communicate with customers. I wrote a whole book on that, if you’re interested :-)
  • Chapter 4 – Social media teams. How to manage the work of a social media team. What they should post, how they should post, and how to deal with problems.
  • Chapter 5 – Analytics, Goals, and Strategy for Social Media. What to track and why, and how to connect social media to those large, multi-year library strategic plans.
  • Chapter 6 – What to do from start to finish. Pretend there’s a new, hot social media tool that appears next week. This chapter provides an organizational approach to incorporating that new tool into your library’s workflow.

There you have it! Get it at the ALA Store.

My Trend (with Stats) from the #alaac14 Top Tech Trends Panel

I was recently on the Top Tech Trends panel at the American Library Association’s annual conference (and have finally recuperated – whew!).

Someone asked me for references to the stats I quoted. Here they are, with a version of what I said (quasi-outline form).

My trend was Mobile First technology:

Some stats (with links!):

What’s going on here?

  • Mobile revolution. Smartphones and tablets.
  • wifi & cell connectivity pretty much anywhere. Except in my hotel.
  • This allows people to connect whenever.

And this is HUGE.

My trend is Mobile First technology. This is the idea that websites should be designed for mobile devices first, and then expand out. Desktops get an enhanced site experience (bigger buttons, full logo) rather than mobiles getting a pared down one.

You can also apply this philosophy to a larger library setting, there are some pretty big ramifications for how we work:

  • mobile on website – Build for mobile first. Write for mobile (there’s a way to do it to make it look “right” on mobile devices). If it doesn’t work on a mobile device … maybe you don’t need it anywhere.
  • mobile in building – Huge untapped user base here. wifi, power. Power cables and charging stations to check out. Comfy chairs. Text messaging in catalog. Simple things like signage – “we have wifi” or “we have ebooks.”
  • mobile in community – Wifi in 9 blocks. Jason’s LibraryBoxes in the park or at the farmer’s market. Mifi hotspot at the farmer’s market. Ebooks in the mall. Etc.
  • mobile for staff – who uses a smartphone for work-related activities? And does your library pay for it, or subsidize it? Maybe they should. Wifi for staff. Tablets for reference staff.

Final thought – Mobile has been a trend for awhile now. But I don’t think libraries have a mobile first philosophy yet. We don’t have some simple “mobile first” things yet, like a truly responsive mobile-friendly website, let alone great mobile access and services in the building or our community.

So let’s start working on mobile first NOW.

Pic by Karlis Dambrans

Headed to ALA and Top Tech Trends!

So, I have to go spend a week in Las Vegas starting tomorrow… for the American Library Association’s annual conference!

My time there will be filled with committee work for LITA, A couple of sessions here and there, and much time in the exhibit hall, hunting down vendors new and old. OK, and “networking” too. Gotta have that!

On Sunday, I’ll be one of the panelists in the popular Top Tech Trends session – 1-2:30pm in the convention center. Come participate and say hi!

If you can’t make it, you can definitely follow along on Twitter – watch the #alattt hashtag. Or just follow the whole huge conference with the #alaac14 hashtag.

Hope to see you there!