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Articles, Books, Etc.

The Accidental Library Marketer – a Book Review

by David Lee King on October 20, 2009

Enjoying the accidental library marketer by Kathy DempseyInformation Today sent me a copy of Kathy Dempsey’s new book, The Accidental Library Marketer (Amazon Associate link). I read it and loved it! Let me tell you a bit about the book.

As Kathy says right in the introduction, on pg. xv – “The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do so effectively.”

There’s a lot that’s good in the book (check out my post-it notes in the pic!). Why am I interested in marketing? Well … by being a Digital Branch Manager, I AM part marketer/promoter. Part of my job is sharing the library’s digital branch with Topeka. And that takes … well, marketing and promotion.

Kathy starts with the basics – what IS marketing, anyway? The rest of the book is full of “how to’s” – including creating a marketing plan, basic rules for producing good promotional materials, different ways to get your promotional materials out, and using demographic data as a great starting point. Good stuff indeed – I learned things.

Anything bad about the book? … … well, not the book itself. I was more bummed out that my grad school’s library science program (University of Tennessee) didn’t teach me squat about marketing. Zilch. Seems to be a pretty important topic to me (and it is completely plausible that at the time they DID have classes on marketing, but I wasn’t interested – best-laid plans always seem to change)!

So… go read, go learn. Go market – but not accidentally!

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My Book was Spotted in the Wild!

by David Lee King on March 27, 2009

I left it this wayMy book, Designing the Digital Experience, has been spotted in the wild! Or more appropriately, I spotted it at the Barnes and Noble in Topeka, KS.

Which got me to thinking … if you ever happen to see my book in your local bookstore, please take a pic and send it to me (or send me the flickr link), and I’ll post it here – that might be fun (or it could be really embarrassing, if you can’t find the book anywhere … :-)

And for some related book-ish news: I’ll be at Computers in Libraries next week. CIL always puts on a great conference – lots of new emerging trends and practical, “use it tomorrow” tips, all focused on libraries and info professionals. If you are one of those, you should try to get to this conference!

I’ll be speaking a time or two as well – on Tuesday, I’m talking about designing digital experiences, and on Monday night I’ll be doing a book signing at the InfoToday booth.

Make sure to stop by and say hi!

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I Was Featured in TK MagazineI recently gave a book-related interview for a local-to-Topeka magazine, TK Magazine. People actually read it! I’ve had a number of people stop me and say they saw “my article” – that’s sorta cool. Here’s the interview:

**********

In the March/April 2008 issue of TK, we introduced you to the Topeka and Shawnee County Public Library’s new “Digital Branch” – a library branch that exists entirely on the Web, enabling you to check out books, pick out movies and music, and just about anything you else you want to do at the main library (except you can do it all in your PJs!).

The whiz behind the development of the library’s website [aside - LOTS of very smart people built our website - definitely not just me!] is David Lee King. He has just published his first book, “Designing the Digital Experience,” which aims to help you create a website that offers such a positive digital experience that your visitors will not only return, but will share links to your site with all their friends, family and co-workers.

TK: What is “experience design?”

DK: Experience design is the practice of designing, well, lots of things – products, services, events, and environments – but with the customer’s experience fully in mind. A good example of experience design in action is a visit to two restaurants, McDonalds and Hard Rock Cafe. At McDonald’s, you get a sandwich, and the normal fast-food experience – rather bland (some would argue, just like the sandwich).

But when you visit the Hard Rock Cafe, the “experience” you have while at the restaurant is geared toward a theme – that of rock music. Everything, including the food and drink you order, the decor of the place, t-shirts you can buy, even the background music playing, is themed to provide you with a “rock and roll” experience that you can’t help but notice.

Hard Rock Cafe has designed an experience around rock and roll – only part of the total experience involves the actual food.

TK: How does that relate to my website?

DK: Websites are rapidly changing from electronic brochures about an organization or business to an actual destination, where real-life, real-time transactions take place. Take my bank, for instance. At my bank’s website, I can balance my checkbook, pay bills, and transfer money. I can do actual, real-world things at the website.

Organizations are starting to improve the experience their customers have while at the site in order to better serve their customers.

TK: What will our readers learn from your book?

DK: My book will quickly get you up-to-speed about what digital experience design is, and different approaches to take with your website in regards to digital experience. I also provide ideas to help jump-start your thinking about what your customers experience while at your website, and ways to help improve those experiences.

* original article online at TK Magazine, used by permission

** Photo by Bryan Nelson

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Designing the Digital Experience: Chapter 1

by David Lee King on October 8, 2008

my book arrivedMy book has been reported in the wild! Someone told me via twitter that she’d received my book, Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love, from Amazon a few days ago – so that’s cool.

What else is cool? How about giving you chapter 1? Here’s a snippet:

Chapter 1: Welcome to the Experience Economy

“What’s my daughter playing on the computer this evening? Oh, she’s on the American Girl site, and she’s playing Kaya’s Catch of the Day. She also sent an American Girl ecard to her cousin and looked at this year’s new doll. We receive American Girl catalogs and magazines in the mail and check out the latest books from the library. We even visited American Girl Place in Chicago last winter as a birthday surprise (the girls and mom watched a musical, had ate a party, and shopped, while my son and I checked out the science museum and LEGO Store).

What’s going on here? Why is my daughter so into this stuff? Because American Girl is all about the experience. It focuses on the fun of exploring and living as a girl in America’s past. The American Girl people are engaging their market in creative ways -  specifically targeting grade school and middle school girls. They know how to delight their customers. I know – I’ve seen my daughter’s smiles. As we continue to think about experience, let’s consider the experiences of a trip to an amusement park and the purchase of a computer.”

Want more? Here’s the rest of chapter 1!

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I recently saw Sarah, Michael, and Marcus discussing the peer review/journal article/blog thing, and Michael mentioned the long time it takes to get something into print publication via a print journal.

Here’s an example of that. Remember those posts from a few years back, from a few different bloggers, on how to lose your techie staff? I have recently (almost) published an article based on those posts. Here’s a run-down of the dates, which I find interesting:

  • The original blog posts took place between March 10-12, 2006
  • At Internet Librarian 2006 (October 2006), I synthesized those posts and others into a presentation
  • Then the editor of Public Library Quarterly asked me to write an article based on the presentation – emailed around March 2007, I submitted the article June 2007, it was accepted in July
  • I just edited the galley proof on 5/16/2008

Does anyone see a problem here?

My article is being published more than two years AFTER the original conversation took place. I don’t really fault the journal for their slow time-frame. That’s how it currently works, and my article will hopefully achieve some good: it will point people to the original blog posts and will introduce the topic to non-blog reading librarians. But the original conversation is done. And if I remember correctly, it was a good conversation that branched out in lots of comments and blog posts. Readers of those blog posts could participate. Readers of my soon-to-be-printed article? Not so much.

And now, coming back to peer review. Anymore, when I think of peer review, I think of my blog. I submit an idea in the form of a blog post, and it goes out to quite literally thousands of readers (I’m amazed – thanks for reading!). Each of those readers are my peers – other librarians and emerging tech professionals. And they comment on my ideas… in a matter of hours/days. And I have a chance to respond, to develop the idea further, and to actually interact with my peers. To me, that’s true, useful peer review – instant feedback, criticism, and suggestions from my peers.

Now compare that with the traditional model of peer review – 2-4 anonymous reviewers who grant the right for an article to be published or not. No discussion, no conversation, no interaction. To respond, one has to either write a letter to the editor or write another article – in which case any true discussion is killed.

Which is better peer review?

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Information Tomorrow has finally arrived!

by David Lee King on October 19, 2007

Information tomorrow: reflections on technology and the future of public and academic librariesCool beans! Rachel Singer Gordon’s newest book, Information Tomorrow: Reflections on Technology and the Future of Public and Academic Libraries, just came out. I know, because I received a copy in the mail today.

And why did I receive a copy? Because I wrote one of the chapters! My chapter is chapter 10, An Experience to Remember: Building Positive Experiences on Library Web Sites. It’s about… you guessed it… experience design and library websites. If you read the chapter and still want more, never fear – I’m 2/3’s of the way through a whole book on the topic. So hold on to those longings :-)

But please don’t stop at my little chapter! There are a bundle of amazing authors in this book, including:

  • Stephen Abram
  • Lori Bell
  • Steven J. Bell
  • John Blyberg
  • Robert Bocher
  • Daniel Chudnov
  • Jill Emery
  • Meredith G. Farkas
  • Megan K. Fox
  • Beth Gallaway
  • Joseph Janes
  • David Lee King
  • Jenny Levine
  • Tom Peters
  • Dorothea Salo
  • John D. Shank
  • Michael Stephens
  • Rhonda B. Trueman
  • Jessamyn West
  • Alane Wilson

Wow – just wow. I’m thrilled to see my name in this smorgasboard of emerging library delight.

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David King and Michael Porter Make an Announcement

by David Lee King on December 5, 2006

dmA Happy announcement in the form of a one act play/conversation:

As David Lee King and Michael Porter approach one another, the air crackles with dorky electricity.

Michael: “Hey, have we met?”

David: “Ummm, yeah. Don’t you remember those Internet Librarian Conferences, or when we presented at the Seattle Public Library Staff Day last month? We went out to dinner. Twice.”

Michael: “Ohhhh! Riiiight! That WAS you, wasn’t it? Well I’ll be a monkey’s uncle. So what do you know, old friend?”

David: “I know you’d better start remembering things, Jack! Oh, also, we have some exciting news to share with LibraryLand.”

Michael: “Is this another one of those self promotion posts that you find on LibraryMan.com all the time?”

David: “Well, yeah, but this one is better. This one has me in it, too.”

Michael: “That would be better. You are a very handsome man.”

David: “And bright too. As bright as the day is long.”

Michael: “Hmmmm….. Of our many outstanding qualities, humility is our most admirable.”

David: “I’ll say!”

Michael: “So can we get around to the announcement yet?”

David: “I suppose so, though I can fill a blog post with witty schnozz all day long.”

Michael: “One’s man’s witty is another man’s yawn.” I don’t know what that actually means, but people say that to me all the time.”

David: *yawns and stretches his neck*

Michael: *ahem* “So the announcement?”

David: “Yes, yes! Well today Michael and I got a letter from Kathleen Hughes, who is the editor of Public Libraries magazine. She said “I’m happy to let you know that the Public Libraries Advisory Committee would love to welcome you aboard as the new Internet Spotlight columnists. Your first column, for the March/April issue would be due on Jan 26. The column can be up to 2000 words.”

Michael: “Wow! That’s cool! We’re going to be the new authors of the Internet Spotlight column in Public Libraries magazine?! Didn’t Steven Cohen write that for years?”

David: “He sure did. And he did an awesome job, too.”

Michael: “So it takes two of us to fill his shoes?”

David: “They told us we had to bring our own shoes, ’cause we couldn’t fill Steven’s.”

Michael: “Well I love shoes, but that is a lot of pressure, man!”

David: “I know! We have the gig, but now we actually have to write good stuff.”

Michael: “Oh that should be easy for us. You are a very hard worker.”

David: “And handsome, don’t forget how handsome I am.”

Michael: “Exactly.”

David: “Why don’t you tell folks exactly WHAT we’ll write about?”

Michael: “Oh, what WON’T we write about? Now is the most exciting time ever for library professionals, in large part because of “internety” things. So that’s what we’ll write about: practical, cool, thought provoking “internety” things.

David: “Dude, “Internety” isn’t even a word! You don’t really want to start off talking about nonexistent words, do you? What kind of precedent does THAT set?

Michael: “I told you that you were a hard worker! You’re already doing a great job of editing and we haven’t even written a word yet!”

David: “You’re right, aren’t you? I really am awesome.”

Michael: “Hear, hear! So anyway, about the Public Libraries Magazine gig, I basically expect this column to mostly write itself.”

David: “I heard the internet can do that now.”

Michael: “Well then that’s what our first column should be about!”

David: “That’s not funny. This is serious business!”

Michael: “It really is though, isn’t it? We’ll be able to share practical technologies and highlight internet tools librarians can really use in their everyday work!”

David: “Well I don’t know about everybody else, but you’ve got ME ready to use the internet!”

Michael: “Me too!”

David: “What?”

Michael: “Exactly.”

David: “I am so going to edit what you write.”

Michael: “Whew! Thanks goodness. I’m looking forward to it.”

David: “Me too.”

Michael: “So when will the first column show up?”

David: “In the March/April issue!”

Michael: “Will our pieces be in the May/June, July/Aug, Sept/Oct, Nov/Dec issues too?”

David: “Yeah buddy!”

Michael: “Sweet!”

David: “Totally sweet!”

Michael: “David, you have to promise me our articles will sound more professional than this conversion.”

David: “Well of course! Thankfully nobody can hear this conversation so I think we’re okay.”

Michael: *clicks off tape recorder in pocket*

(Thanks to Michael Porter for this pic and to Michael Stephens for this pic), and see Michael’s version of this post, too!

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College and Research Libraries Journal is going Open Access

by David Lee King on November 10, 2005

C&RL is going open access! They plan on placing articles online six months after publication of the print version, which is a fine place to start. Good for them.

And for kicks – here’s an extremely old article of mine, from 1998: Library Home Page Design: A Comparison of Page Layouts for Front-ends of ARL Library Web Sites. If nothing else, someone might get a kick out of reading it and comparing today’s library websites with my findings from 1998.

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I have an article in February’s Computers in Libraries magazine about Kansas City Public Library’s new Subject Guide, topic-driven content push.

Here’s the blurb from InfoToday:

Little Boy Blue Goes High-Tech: Providing Customers with Topic-Driven Content
“Looking for a way to organize your Web links to maximize patron usage and minimize staff time? This article tells how the Kansas City Public Library’s Web team created Subject Guides–Web pages that contain a variety of content focusing on a single topic–to help users quickly find information.”

Enjoy the article! And while I’m at it, I’ll be at the Computers in Libraries 2005 conference coming up in march, speaking about targeting specific groups of customers with your library’s website. Should be an interesting talk. Here’s the blurb on that, as well (taken from the preliminary program):

Targeting Library Web Sites to Specific User Groups
10:30 a.m. – 11:15 a.m.
David King, Web/IT Project Manager, Kansas City Public Library

Meeting the needs of all users in one library site is often an impossible task. When should libraries develop Web sites or Web site areas that target special groups of users? What does a targeted Web site look like? David King focuses in “ready, aim, fire” and outlines methods for identifying how to meet specific user communities such as usability studies and mining Web usage statistics. He looks at ways to tailor sites to meet particular needs and discusses methods of marketing and promoting Web sites to specific audiences by using special tools such as RSS, IM, and/or e-mail. Find out how you can delight library Web site visitors by designing targeted sites that meet their needs.

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