Which Side of the Bus are You On?

Just a thought from Jim Collins‘ book Good to Great. In that book, Jim writes this: “to build a successful organization and team you must get the right people on the bus.”

The “bus” is the company, the mission, the strategic plan. The “right people” are the ones that can do the work of the organization. The “wrong people” are the ones that don’t fit, that always cause problems, etc. Jim suggests “removing” those people from the bus, because they’re hindering the organization.

I was thinking about that bus metaphor awhile back. Besides managers, who are thinking about how to get the right people on the bus, who else should be thinking about that bus? Everyone should be.

There are at least five places you can be in relation to that ever-moving bus:

  • In front of the bus. Standing in front of a moving bus is generally NOT a good place to be. You’re going to get hurt. Get run over. There will be damage – to you, and maybe to the bus. These people didn’t plan, didn’t look at the roadmap of the organization, and now they’re standing in the way.
  • On the bus. This is the best place to be. That is, if you are a good fit for the organization, support where the organization is going, and can help get it there.
  • Behind the bus. Better than in front of the bus, but still not a good place to be. These people didn’t leave the organization, but also don’t like where it’s going. So they are being dragged along behind the bus. Maybe slowing the bus down, but not stopping it (because you can’t stop a moving bus).
  • Kicked off the bus. This is what Jim Collins talked about. These people didn’t fit in, and were asked to leave. Probably better to have not gotten on the bus in the first place, or maybe gotten off the bus when you noticed it was going somewhere you didn’t want to go.
  • Pushing the bus. OK. Sometimes, most staff realize the bus should be going somewhere, but the “driver” is snoozing at the wheel. Or driving the wrong way. Or driving too slow (that can be dangerous, right?). So these people are helping the bus along the best they can. There are probably better ways to get the bus moving (Get a new driver? Find a new bus? Wake the driver up? Call the dispatcher? Hmm…).

Where are you? On the bus? Behind the bus? Pushing the bus? Not interested in busses?

Bus photo by Gerard Stolk

Nice review of Face2Face!

My new book - Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer ConnectionsCheck out Paul Signorelli’s review of my book in his post titled David Lee King: face2face with Social Media and Social Graces.

Here’s my favorite part of his review: “Which brings us to the playful foundation of David’s book—the understated yet implicit redefinition of our concepts of what the term face to face means in our onsite-online world. As we read through David’s sections on “business casual,” “where and how to begin,” “measuring success,” and “applying what we’ve learned,” we can’t help but see that effective use of the tools under discussion make us realize we can just as easily be face to face online as we can in the original sense of the term—when we’re onsite with someone.”

While you’re at it, make sure to check out Paul’s blog – you are guaranteed to find something that will make you think!

And make sure to buy my book if you haven’t! What book is that? Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. Get it in print and ebook versions.

Nice Reviews for Face2face!

My new book - Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer ConnectionsI just saw some great reviews for my new book Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, and wanted to share.

The first one comes from College & Research Libraries. The review was written by John Repplinger. Here are some highlights:

“David Lee King, the author of Face2Face, has put together a wonderful resource for those just beginning to investigate social media as tools to deepen their connections with customers and patrons. Essentially, this book is about how to transition in-person communication to the Internet. It is geared to reach a broad audience, and most of the examples are equally applicable to businesses, organizations, and libraries both large and small.”

and

“He takes his own advice and writes casually in a second-person perspective to readers, and this is largely what makes this book so engaging and refreshing.”

Read the whole book review here.

539087_412689465433106_1289537563_nThe second one comes from HispanicBusiness.com, written by Cheryl Terisi. Here are some highlights (read the whole review here):

“I brought Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections to bed with me, mistakenly thinking an explanation of how social media tools can help create customer service is just what I needed to lull me to sleep. Ha! Once I started to read this very common sense book, I could not put it down.”

and

“Face2Face is invaluable for organizations that currently use social media or those who want to improve their image. There are abundant examples as well as in-depth information to help you become more comfortable and relaxed, letting your customer know you care about them by showing the real face of your organization.”

and (my favorite):

“This book isn’t written like a text, but reads more like a mystery. By the time you reach the end, you don’t find out who did it but rather how to do it!”

Thanks John and Cheryl for the reviews!

Oh – and don’t forget. Face2face is on sale this summer. It’s a good time to get it if you haven’t yet :-)

Face2Face is on Sale this Summer!

My new book - Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer ConnectionsJust a quick note on my book, Face2Face … it’s on sale! Information Today is running a really cool sale on some of their books from May 6 until June 10, 2013. They are offering 30% off the retail price on these books:

From InfoToday: “There is no need for customers to use a code – the web order sale prices are on the book’s web pages and the Yahoo store pages. Standard shipping is free for orders shipped within the continental United States. NJ residents must pay state tax. Ebook purchases are not included in this sale and the discount cannot be combined with other promotions.”

So, for those that haven’t bought my book yet, 30% off is a good deal :-) Even better, there are some really good books in this list. Get em if you’re interested!

Google Reader is Going Away – We Will Survive!

Google just announced the demise of Google Reader – a tool I use to read RSS feeds with, and am in pretty much every single day. That’s probably how many of you guys read my blog, too – darn that Google!

But never fear – Stephen Abram is here to help! He has gathered some relevant stories, blog posts, and alternatives together, so you and I don’t have to – go read his post. Looks like I’ll be checking out Feedly, NewsBlur, and The Old Reader for sure.

Here are some other ideas for subscribing to my blog and others:

  • Get a new feed reader (see above).
  • Subscribe with email – great if you don’t subscribe to too many blogs and news sites.
  • Subscribe with Twitter or Facebook. Many blogs and news sites (mine included) post a link to Twitter when a new article is posted. Sort those into a “geek library” list, then go visit it once a day or once a week. Problem solved!

Other options? Let me know in the comments. And – thank you for reading! You’re awesome!

Pic found at Silicon Valley Business Journal