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From the category archives:

change

iPad – a Game Changer?

by David Lee King on January 28, 2010

I don’t attempt to predict stuff very often, but I think this one’s safe – I think Apple’s new iPad is most definitely a game changer.

Why? Because it combines so many things into one handy, easy-to-use device. Just watching the video about the iPad and poking around on the website a bit, you find out all that the iPad will supposedly do, including:

  • web browsing
  • email
  • photo viewing
  • watch videos (even YouTube videos)
  • listen to music (it has iTunes built in)
  • buy and read ebooks
  • a cool map
  • note taking
  • a calendar
  • Contacts list
  • iWork (Apple’s answer to Microsoft Office) is rebuilt for the iPad, so you have word processing, spreadsheets, and presentation software
  • The App Store works here, too, which opens up 140,000 apps that all do different things

And of course, it’s multi-touch. So instead of having to use a mouse or keyboard shortcuts to operate the thing … you just touch the screen. I’m just amazed that Apple seemingly rolled up a Microsoft Surface, a tablet PC, a video player, a netbook, an iPod, and an ebook reader, and came out with something light, cool, and truly unique. Except maybe the name – sorry Apple, but the iPad is a silly name.

Apple could turn this thing into a student’s best friend. Instead of carrying a heavy backpack around, students could use the iPad to carry all their textbooks (assuming Apple partners with textbook companies), any multimedia they need to watch, their word processor to write papers (or they could just use Google Docs via a wifi connection), multiple ways to take notes, communicate to classmates and teachers via email/IM/Facebook/Skype/etc. And still have their favorite photos, their grand music collection, and a couple of fun games with them, too.

How about for libraries? Think Reference Desk and roving reference here. It’s the same price as a netbook laptop. But probably easier to carry around, easier to show stuff to people, easier to make the text larger for people who need larger text (you just touch and stretch the screen with your fingers to make the text larger – just like an iPhone). And has a 178 degree viewing angle, so it would work well to show stuff to patrons.

Game changer? I think so … or maybe I’m just gushing at the cool new toy. What do you think?

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Widening your Nets, Decentralizing your Web Services

by David Lee King on December 9, 2009

Last summer while at ALA’s annual conference in the Chicago area, a couple friends and I were eating lunch at the Corner Bakery Cafe and saw this ad on one of the tables.

facebook URL ad

The interesting thing about the ad wasn’t so much the content itself (though I’m sure it’s good stuff). We got all geeked out over the URL associated with the ad. Why? Because they didn’t point to their website.

Instead, they pointed directly to their Facebook Page.

Think about that for a sec, because there are some pretty large implications for library web services. I know that many of us have worked for years to centralize all our websites, tools, and services into one place – preferably at www.mylibrarysnamegoeshere.org …. some of us have worked hard to get federated search tools to work on that library website, and have even integrated some of our library catalog content into our websites, as well.

But people aren’t visiting our websites (well, not in droves, anyway). They are going to other places, like Facebook (and YouTube, and Google, and …). And of course we should be active in some of those social sites. But what about pointing directly to those social sites … in an ad? That’s taking it one step further, isn’t it? Pointing directly AWAY from our website … to some social tool like Facebook?

This could work for libraries. If you have a Facebook Page, check out your Page demographics (Facebook provides some basic stats on Facebook Page visitors). Who’s your main audience in Facebook? Doing anything for that group of patrons already?

If so, you might think of taking it one step further, and pointing them directly to the Facebook Page. Why?

  • This group already uses Facebook
  • Your Facebook Page comes ready-made for interaction – comments, discussions, and likes.
  • it can have an easy-to-remember URL (i.e., ours is facebook.com/topekalibrary)
  • For the customer, it’s a direct connection to the library. Once they “become a fan,” they get all your stuff… reminders, questions,comments, etc.

But even better – for us sneaky librarians, it’s also a direct connection to a segment of our customers. But not just any customers – these customers already use Facebook and actually LIKE to interact. If they have become a fan of your library, that means they like to interact … with the library.

So don’t be shy! Spread out your nets … decentralize those web services. Send out status updates. Ask questions. Start discussions. Get feedback about new services. And in the process, have fun interacting with a group that actually WANTS to interact.

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Seth Godin’s Good Advice

by David Lee King on December 5, 2009

I recently read Is It Too Late to Catch Up? at Seth Godin’s blog. The post is great – it includes ideas on how to “catch up” if you haven’t really done much in the web & social media world for the last 14 years.

But the one point that interested me the most was this: “Refuse to cede the work to consultants. You don’t outsource your drill press or your bookkeeping or your product design. If you’re going to catch up, you must (all of you) get good at this, and you only accomplish that by doing it.”

His point? You don’t outsource your main stuff.

Now think about the web for a sec. I can name more than one library that hasn’t done a whole lot with their website, but has “woken up,” so to speak, and wants to create a strong, dynamic web presence. For that matter, I know of more than one library association that has done the same thing.

I think Seth’s point, and I’d agree pretty strongly with it, is this – you need to create your web presence yourself. Especially if you want that web presence to reflect your library’s values, be truly dynamic on an ongoing basis, and be one of your major service points.

“But David, we can’t do that – here’s why:”

  • “We don’t have any money” – most of the tools and services on the web are free, and training (especially if self-led) can be, too. It’s a start, anyway.
  • “We have a web dude, but he/she isn’t up to snuff” – train them (or re-hire).
  • “No one in our library knows much about building websites/interacting on the web” – set up a learning program.
  • “Our library director/administrators don’t understand the importance of the website” – Talk to other library directors that DO get it, and ask them how to convince your administrators. Also, show your own leaders strategy and goals – not shiny cool tools.
  • “Our IT staff won’t let us do this stuff” – who’s in charge again? Do some strategic planning for the library, then make sure your managers enact it.
  • “Our city/county attorney won’t let us” – lots of other city/county/university/etc libraries ARE doing this, so call them up and figure out a convincing strategy that will fly with your attorney.

Thoughts?

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This morning, I discovered a blog I hadn’t heard of before – the Leading Blog, at leadershipnow.com (subscribed). The post that interested me pointed to a report just released by La Piana Consulting, titled Convergence: How Five Trends Will Reshape the Social Sector.

Here’s a blurb from the report: “For the nonprofit sector to survive and thrive, everyone – nonprofits, fudners, and capacity builders alike – must become futurists. … being attuned to rapid and continual shifts in the environment; continually evaluating and interpreting how organizations can best adapt; and experimenting with new responses and approaches. Being a futurist requires both individual and institutional curiosity, and a willingness to take risks. No one of us can afford to rest on our laurels, assuming that the old ways of doing business will continue to serve us in this dramatically new and ever-changing environment.”

It goes on to discuss “five key trends converging to reshape the social sector”:

  • demographic shifts redefine participation
  • technological advances abound
  • networks enable work to be organized in new ways
  • interest in civic engagement and volunteerism is rising
  • sector boundaries are blurring

Interesting reading, so far – looks like the non-profit sector is dealing with very similar issues to us libraries!

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Library 101, One Week in – and that Hulu Thing

by David Lee King on November 4, 2009

Library 101Michael Porter and I have been extremely pleased about the response to our Library 101 project so far. The video? Seven days in, it’s been viewed 11,200 times, and counting. The Facebook Page? 3157 fans and counting. Our Library 101 website with 23 essays? Lots of activity there as well.

And for the most part, response has been very positive. Sure, some of you loved the video and the essays … others, not so much – fair enough. So why do I say “positive?”

Because our goal with this project is being met – people are starting conversations about the changing face of librarianship and the future. In Facebook, at our Project site, and on other blogs and websites, too. Have we hit our mark so far? You bet. We hope those conversations continue, and grow into real change for libraries.

Interestingly, there’s a group of you that have questioned why we included Hulu, of all things, on our 101 list, so I thought I’d start up a conversation about that particular item.

Here’s what our 101 page says about Hulu and other multimedia tools: “Heard of new media tools and services, like iTunes (58), Netflix (59), Amazon (60), Hulu (61), and YouTube (62)? Yep – if you haven’t already, be sure to learn them like the back of your hand. Because you WILL be (more likely, ARE) getting questions about them! Even better, gain some in-depth understanding of these services so you, say, know the difference between YouTube and Blip.tv (63), for example.”

We didn’t actually focus on specific tools (though I can see why some would think so – Hulu’s #61 on the list, after all). The goal of that section wasn’t so much on individual tools, but more about understanding the differences between the tools, and what the future holds for that content.

Why? A couple of reasons. First of all, it’s to help to our patrons:

  • It’s important to be familiar with different search tools (and Hulu is a niche multimedia search tool)
  • It’s also important to know where to access content your library doesn’t own. For example, if a patron wants to watch the second season of I Dream of Jeannie – you might not own it, but it’s free to view on Hulu.

The second reason services like Hulu, iTunes, Netflix, etc were included brings up a slowly growing dilemma for libraries.

Hulu claims to make more money through online ads for a tv show than traditional broadcast companies make with traditional commericals (heard at a presentation by Hulu). That’s a game-changer for broadcast programming. Combine that with Hulu getting more licenses for streamed content, Netflix going all digital, iTunes doing the same, and the fact that most of these services are already subscription-based, or are rumored to be thinking about a subscription-based model … what does that leave libraries with?

Nothing. That is, nothing physical to check out in the library. No DVDs (which I’m guessing will be disappearing as multimedia content shifts to primarily online access). These companies – at least right now – don’t seem to be interested in working with libraries. They’re going after individuals.

At the very least, libraries need to begin working with these corporations to help set up organizational licensing and check-out models for libraries (because if they aren’t subscription-based yet, they will be). And that really only begins to scrape the surface of emerging online content (ie., do you catalog it? Include it in our digital collection? can patrons comfortably watch multimedia content in our libraries? Etc).

So again – thank you guys so much for watching, reading … and starting these important conversations! The goal is to move libraries forward, one step at a time. And I’m pretty confident we can do it. What a fun time to be a librarian!

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Library 101 – New Video, Song, and Resource has Launched!

by David Lee King on October 29, 2009

Library 101 has launched! There are a few things you should know about the project:

But even better than watching the video, listening to the song, or reading an essay is this – please participate by commenting! Let us know what YOU think is a “Library 101″ for your library – what do you think librarians need to know to succeed? Tell us in the comments attached to each essay!

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Organizing a Podcamp

by David Lee King on September 21, 2009

This past Saturday, Topeka & Shawnee County Public Library co-hosted (with WIBW Studios) our first Podcamp  – Podcamp Topeka. Don’t know what a podcamp is? It’s an unconference dedicated to web 2.0 tools and social media (read more about them here). It was a blast! You can some of my notes from the day here, watch my video about it above, and you can read Brandon Sheley’s notes here (he attended and lead a session or two), and even watch a quick video from channel 49 news.

So – how did I organize this thing?

OK – first things first. It’s a podcamp – there’s really not much conference planning to do. The details revolve around meeting rooms, food, and potential schwag – not the actual conference schedule. The important planning revolves around how many people you hope to attract – you have to have enough space to accomodate them. Also how long each session should be – and be able to accomodate that. Then, it runs itself (more on that in a minute).

Use your contacts for help. I poked around a bit on the interwebs, and found out Ryan Deschamps, cool librarian and blogger at The Other Librarian,  had organized some very successful podcamps. So I asked him for tips, and he emailed me some great advice on how to run a podcamp.

Sponsorships – the library provided meeting rooms and our other sponsor, WIBW, paid for food and t-shirts. How’d that happen? In this case, I know Jim Ogle, the general manager of WIBW, and also know he’s excited as I am about social media and 2.0 stuff. So I asked him if he wanted to help plan the podcamp, and he did … and he ended up being a sponsor, too. For future events, I’m told that some local organizations might potentially be interested in sponsoring the event.

Ask for Specifics. Know how much money you need up-front, then ask specifically for your needs! Much better to have a plan for what you need (and what they’ll get out of a sponsorship) than to vaguely ask for “a sponsorship” hoping someone will provide what you need.

Registration: it was a free event, but I asked everyone to register, since a head-count was involved for t-shirts and food. Eventbrite worked GREAT for this! Free and easy to use – we had over 100 registrations. I was able to email a reminder to all attendees 3-4 days before the event through Eventbrite’s admin side. They actually sent me a couple of pre-event emails making suggestions on how to run an event (ie., do you have nametags?), too.

What actually happened?

People goal: our goal was up to 150. We had over 100 people register, and approx 50-75 people actually attend. Not bad for a first time.

Interestingly, we had an odd but fun mix of people. We had a variety of skill levels from experienced user of 2.0 tools to extreme novices and an age spread from probably age 20 -85 (someone actually came up afterwards and told me how old she and her friend were). So we improvised a “Basics of Social media” session that turned into one of our larger sessions.

Food and t-shirts: I went ahead and ordered t-shirts and food for 150, not knowing how many would really show up. So we had … a LOT of food. And I have a box of Podcamp Topeka T-Shirts in my office…

Schedule: You can see it here – we ended up with quite a few great topics and sessions!

Planning details: PBWorks (used to be PBWiki) worked great. Here’s our Podcamp Topeka Wiki.

Advertising: This is interesting. We advertised in our library newsletter, in 2.0 tools (twitter, facebook), on our website, at a social media group’s Ning site, and were lucky enough to get a TV spot or two (since WIBW was a co-sponsor). We asked attendees to fill out a “how you heard about this” flyer – only 22 people filled it out. But look at their responses to where they heard about our podcamp:

TV – 4
friends – 2
twitter – 2
facebook – 2
our website – 2
didn’t say – 2
social media KC Ning group – 2
online – 2
invite – 2
Google – 1
tscpl email – 1 (guessing it was our enewsletter)

That’s a pretty large spread of responses!

And finally, Feedback. What did attendees think of the day? Honestly, most of the feedback I received was some form of this – “What a GREAT day! When’s the next one?”

So – we’ll have to start planning the next Podcamp Topeka, I guess!

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Presentations in Garland, TX

by David Lee King on August 17, 2009

Garland libraryLast Friday, I spoke at the Nicholson Memorial Library System in Garland, TX (a suburb of Dallas). It was a fun time – nice library, great people wanting to learn new things. Can’t beat that!

I spoke at their annual Staff Day, and gave two presentations: one on emerging trends, and one on change (both whopping 3-hour presentations). Both are embedded below.

Towards the end of the day, we poked around on the web a bit, and played with some of the websites I talked about in the presentations. So – for the Garland folks – here’s a list of websites we played with:

And for the presentations (fyi – for those wanting to see both presentations, click through to the actual post. For some reason, posting two embedded Slideshare presentations in the same posts makes the second embed disappear int he RSS feed version of my post):

And the afternoon presentation:

Fishing in the Rivers of Change … While Wearing Your Hip Boots

View more documents from David King.

Thanks, Nicholson Memorial Library System!

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2nd Annual Library Day in the Life Project

by David Lee King on July 23, 2009

Remember my post about my day in the life a day or two ago? Guess what? Bobbi Newman, cool Digital Branch Manager at Chattahoochee Valley Libraries and blogger at Librarian by Day, just posted her Second Annual Library Day in the Life Project!

Here’s what Bobbi says about it: “What is the Library Day in the Life Project? well it started with this post suggesting that we blog what we do all day at work.  Libraries are changing so rapidly and we all know no one is reading books, despite what the public may think. ;-) The idea being that you’re sharing an average day, so many of us don’t have an average day though so a lot of people did a week, me included.”

How do you participate? Here’s what you do:

  • Go to the wiki
  • Create a pbworks account (it’s free)!
  • Add your name, your job title (so we can see what you do at a glance) and a link to your blog.
  • On the 27th start recording your day or week.  It doesn’t have to be a blog post it can be photos, podcasts or videos
  • Tag your posts, pictures, videos, podcasts with librarydayinthelife.
  • After you’ve finished your first day come go back to the wiki and edit your link to link directly to your tagged blog posts, videos or photos.
  • Of course read along!

Why would you want to do this? Well… it’s fun. It’s a great way to learn about using wikis, blogging, and other multimedia tools (depending on how you choose to share your day/week). And it’s a great way to compare what you do to what others with similar job titles do. How often do you have the opportunity to do that?

So – next week – start adding your day to the wiki!

Pic by Librarian by Day

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Revitalizing the Library Experience – ALA2009

by David Lee King on July 12, 2009

Speakers – Joan Frye Williams and George Needham

georgeandjoan.com

The Classic Objections:
- it will never work
- we tried that…
- our patrons etc won’t like it ..
- etc

Stop thinking of the Library Experience as the library experience. When we talk about that, we usually focus on what we do.

They’ve visited lots of libraries, and found out there’s not often a true customer focus.

We need to think more about what the user does, and who they are!

Joan mentioned TSCPL! They love our mission statement – “you know us, and we know you.” (cool – I wrote that part :-)

Being held back by confidentiality – we often go for ignorance & call it privacy and confidentiality

The independent user is invisible to us.

Re-imagine the user experience!!! Yes. The experience belongs to the user.

If we imagine the user as our audience, we get mad when they don’t applaud us. Interesting thought…

Patrons should start feeling successful right when they walk into the library – just like when they use google (ie., there’s no user manual for google)

situational signage

Shouldn’t have to use our jargon just to get started (hmm… databases fails here…)

Environments that learn from and adapt to the user is the right way to go

New ways to experience library service – layered services. A way to unfold what the library offers

Time: layer services depending on how much time the patron has
Ex – quick start guide vs complete manuals
So – set up libraries for both the “I have no time” patron tot he “I can spend a day here” patron

Place: layer services by place.
- the users aren’t remote – the services are.
- the library experience takes place outside the library.
- all social networking, web, etc certainly does. iPhone apps, Facebook are examples
- Showing barcodes on signs – scan it with phone, get local info – b-tags.
- me – could you set up a b-tag for a “fact of the day” and put it in a park/mall/on the street/in a school? Hmm…

Make sure it’s always about them, never about us

First Impressions:
- how does your place look on a first impression?
- how many of you use the same doors/bathrooms as the patron?

Get out from behind the desk

Org chart/service points – circ desk, ref desk, etc. For the patron, it’s all part of the same story.

First point of contact – driving around building, walking into the library, etc. Who does the intercept? Usually the shelver.
- deploy staff around the library, standing up – you will increase the number of interactions
- make this intercept so that everyone, building, etc can make that intercept universal

Triage – figuring out some choice to make.
- we act as if we are the arbiters of triage (ie., the reference interview). Instead, most people do this themselves. You watch the other people instead of talking to staff. It HAS to be self-service.

I have a stupid question… translation – your library, setup, etc  just made someone feel stupid. Not a good thing.

Outcomes: When a patron needs to use a computer to do a job search, the goal isn’t to find a guide or do a job search … it’s to find a job.

Patrons are looking for staff that want to enter into their success…
- gave an example of an academic library – student said here’s what you do – find a librarian you can work with, who seems to care, and they will help you ace any class. Didn’t say they will help you find a book… They are looking for success, and we need to set up our libraries that way.

Main goal – get people to come back – it’s all about relationships… not stuff.

Revitalize your point of view.

“Libraries are at a crossroads” – actually, everyone’s at a crossroads. Successful libraries help guide people through their crossroads. There are a lot of common ones – ie., birth, marriage, divorce, retirement, getting a job, etc.

Wane Gretsky – “I don’t skate to the puck, I state to where the puck is going to be.” Libraries can do this, too – we know some common transformations/crossroads – so how can we be there at those crossroads for them?

Communication of meaning – that’s the business we’re in. Google can’t do this. We should be building this across the community. It’s not transactional, it’s not about the stuff. The setup of transformation is a heck of a job to be in.

Staff is also at a crossroads:
- start treating people like they’re smart and independent.
- presumption of innocence – don’t defend against potential disaster.
- the reference desk – feels like the seat of shame.
- respect and remember their preferences.
- look for ways to say yes.

Give respect and get respect – you have to treat every connection as if it has a transformative potential.

The library experience has that long, transformative view. It’s not about the transaction.

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