I spent the weekend in the Philadelphia area doing some presentations for a Board of Trustees retreat. Fun time – they were, as you could expect, VERY engaged. Here are my presentations!
social media | emerging trends | libraries
I think about emerging trends a lot, and realized that sometimes thatâ€™s not good enough. I think about them, research them, share those ideas and projects out with other staff. Sometimes those ideas stick, and sometimes they donâ€™t.
Whatâ€™s missing? Having a plan for those emerging trends, BEFORE YOU KNOW ABOUT THEM.
How does that work? Watch my video to hear my ideas on that. I focus on these points:
Those are my thoughts. What would you add?
I have a new article up at Emerald Group Publishing titled Six Slick Improvements for 2016. Here’s what I talk about:
Whew – you made it through the holidays and vacations, and now itâ€™s a new year. Time to look at your technology plans, and see what needs to be improved.
Here are six improvements you can make, or at least start, in 2016. They include:
Go visit Emerald Group Publishing to read the rest of the article!
Image by Stephen
It’s an interesting report on the “face” of social media and mobile messaging for 2015. Go read it! Here are some highlights and observations from the report:
General Internet and smartphone use:
Me: Think about your customers. Does your website work great on a smartphone? Because most of your customers have one at this point. So what’s holding you up?
Me: Messaging used to be easy. It was email, web-based chat, and texting. Now, it’s still all those … plus Facebook Messaging, Twitter, LinkedIn messaging (just overhauled their messaging service), and apps like WhatsApp or Kik.Â
How are you asking customers to interact with you? Do you need to change anything? Definitely something to look into.
Social Media Growth:
Me: Facebook is still HUGE. People are logging on several times a day. Do you have new content there for them? Focused on your library (in an interesting, fun way)? How about Instagram? Who’s on “Instagram duty” at your library?
Again – really good report. Read it, digest it, share it with your colleagues. And give some thought to how your library needs to adapt as your customers adapt.
Photo of a phone by Nicola
Do you adequately staff the busiest parts of your library? For example, if you have a busy reference desk, you probably make sure there are staff to meet demand.
If your circulation desk gets busy in the afternoons, you probably put another person there to help.
But what if your digital branch is the busiest part of your library? What then?
Hereâ€™s what I mean. Take a peek at some annual stats from my library:
How about website visits? We had 1,113,146 total visits to the website in 2014. The only larger number is is our circulation count (2,300,865 items).
The busiest part of my library is our digital branch – our website. More visits than meeting room attendance. More visits than library classes and events. More visits than our art gallery.
More visits than our physical building.
Iâ€™ll guess your library is similar. So how do we staff for this? I know, I know. Website visits are different than a person visiting the building. Building visitors will most likely stay longer, will need furniture to use, will step on carpet that needs cleaning, and will use computers that need to be maintained. While a digital branch visit might only last for two minutes.
Still â€¦ do you see a potential disparity here?
So Iâ€™ll ask my question again: Do you adequately staff the busiest parts of your library?
Image by Mervyn Chua