Ideas from Platform – the wrap-up

My last three posts have been about Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

There were a TON of great ideas on how to build a platform in the book – well worthy of reading, digesting, then figuring out how to adapt those ideas into an organizational, library setting. It can be done!

Here’s what I wrote about:

  1. Building a Wall of Fame
  2. Content is Not About You. Ever.
  3. Is Privacy Really Dead?

Have you read the book? I’ve love to hear what you found interesting. Please share!

Image from Michael Hyatt’s website

Is Privacy Really Dead?

Yes, I’m still focused on Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

This wasn’t really a huge point in Michael’s book, but he did mention privacy (and I saw a Twitter discussion about privacy in recent weeks, so it’s something I had been thinking about).

Here’s what Michael said, on page 166:

“For all practical purposes, privacy is dead … You might as well intelligently feed the Google search engines with what you want people to know about you. You need to be smart about it, but you are in control.”

I don’t think privacy is really dead – and I don’t think Michael Hyatt really thinks that either, based on what he said at the end of that quote – “you are in control.”

I think that’s an important point to make – you are in control of what you share. Yes, if you do a Google search on me, you can find my address (even an aerial shot of my house), a bunch of pictures of me, some pictures of my family, a photo or two of me when I was younger, where I’ve worked since college, a list of (some) books I’ve read, etc.

Then, if you start reading my posts, especially my social media posts, you might find out a few more personal details about me.

But guess what? That’s all info that I’m ok sharing. I have chosen to share most of that stuff. Yes, this is a weird time – so things like my annual salary or an aerial photo of my house are publicly available, and there’s not a lot I can do about that (and I really don’t care about those things).

But the stuff I think of as private – really personal details about my family, for example – I don’t share online. Religious beliefs? I have ‘em. I share a little bit on social media, mostly via photos (I lead worship at my church – whoops! I just shared something!), so you might see a photo of my guitar at church. To me, those are more “let’s grab some coffee and chat” types of things.

But my point – there is still info about me that I control. How? Simple – those things don’t get put online.

Is privacy dead? Nope. Is it easier to accidentally share globally? Yes. Do we need to figure out our social media privacy settings? Yes. Do we need to figure out our “publicly shared comfort level?” Probably so.

Lots to think about, huh?

Funny Venn diagram from Rob Jewitt

Thinking about Mobile Content Yet?

Mobile devices - December 2013My library’s web developer, Nathan Pauley, shared this article with me: The Mobile Moment, by Luke Wroblewski. In the article, Luke discusses how processes, priorities, and product thinking change when the majority of your web traffic shifts from desktop to mobile devices.

Probably a good thing to start thinking about now, rather than later. Why? Well, in my library’s case, we are getting closer all the time. For example, the image included in this post shows mobile visits for my library’s website for December 2013:

  • Blue = desktop website visits (67.4%)
  • Green = mobile device visits (20.3%)
  • Red = tablet device visits (12.3%)

So … add the mobile and tablet percentages together, and you get 32.6%. Almost 33% of web traffic coming from some type of mobile device! What was that percentage a year ago? A whopping 17.6%. If that rate continues, we’ll be around 50% mobile traffic in another year. Wowser!

What should we be thinking about when we hit 50% mobile traffic? Here are some thoughts – please add yours!

  • Responsive website, or at least some form of mobile website. That’s why my library is going responsive (our redesign should be live by the end of January!).
  • Mobile-friendly content. It’s not enough to have web-friendly content. Think about making that content mobile-friendly, too.
  • Easy ways to share, like, and interact with social media sites.
  • Quick ways to connect to library staff and to library content directly from a customer’s mobile device.

What else? Let’s get this mobile thing figured out!

Will Copyright Catch up?

A couple days ago, I had an interesting “teaching moment” with my 14 year old. That evening, we decided to watch a movie. Usually we either pick a streaming movie off of Netflix or rent something from iTunes (yes, and once in awhile borrow it from the library).

This time, we wanted to watch Disney’s Beauty and the Beast.

Guess what? It was nowhere to be found. Disney has a weird practice of placing a sort of moratorium on their movies – meaning, you can’t buy or rent some of them. Not even from the Disney Store.

Anyway … mad librarian searching pro that I am … I solved our “we want to watch a movie” problem pretty easily. I did a quick Google search for beauty and the beast full movie and found a rogue streaming version that we could watch. We watched it, it worked fine, and we had a fun evening.

Afterwards, the 14 year old was asking why the movie was so hard to find, so I explained what Disney does with their movies, and how someone had decided to burn their DVD and upload the movie to a file sharing site, probably to “solve the problem.” And the fact that that’s sorta illegal. And that watching the illegal stream is probably a bit shady, too.

Ultimately, I was able to explain to my daughter how those copyright rules worked great before she was born, but they don’t really work now. Copyright in today’s world is kind of like enforcing a “no chewing gum within city limits” law. Impossible at best, ridiculously silly to attempt to enforce at worst.

Why? Because the web is so easy to use, and because there are so many file sharing and multimedia streaming sites. I’ll guess that if we tried hard enough, we could have watched the whole movie in chunks on Youtube. People like uploading movies and TV shows in chunks on Youtube. Slightly inconvenient, but it works.

In my family’s movie-watching case, who broke the law? Did we by watching? Did someone else by burning and uploading? Did the file sharing site, by providing a place to store files? Did AT&T, by providing my DSL line? The answer is probably … yes.

Is copyright broken? The answer is also a resounding yes. Can it be fixed? Probably so. I’m certainly no copyright expert, but I know it’s not working. Will it catch up to the 21st century? What do you think?

The Boss and Leading by Example

Last night, I participated in a cool business book talk via a Google Hangout. They had read my book, Face2Face, and invited me to hang out for an hour and be part of the discussion around, well, my book. [ok – that was the first time I met a group of people who read my book … and that was pretty darn cool!].

One of the questions I answered had to do with what “the boss” – the manager, the administrator, the CEO – should do with blogging and with social media in general. Should they be there? Should they participate? What if they’re busy? How about setting up an account, and being sort of a ghostwriter for them?

I gave an answer … and hope I didn’t offend “the boss” in the room! Afterwards, I thought of a slightly better answer. So here it is!

Should “the boss” do social media, blog, etc? The answer is … it depends. Here’s what I mean:

  • Leading by example. Does your organization have a goal of getting more staff up to speed with technology, with social media, with making online connections? Then yes – the boss needs to, at the least, understand how social media works, what can realistically be accomplished there, and understand what ROI in those spaces means. Even better – if the boss actually uses social media, and maybe even participates once in awhile on the organizational account.
  • It’s in the strategic plan. If part of your organization’s strategic plan is to make social media connections, then … it depends! Yes – you need to understand it, and probably use it (i.e., have an active Facebook presence, use Twitter, etc). But do you need to take a leadership role in the organization’s Facebook presence, or write blog posts for the organization? No – not necessarily. If it’s a goal and you are a really small organization, then yes – probably so. But if you have a lot of staff and can assign the work out, then probably no – you most likely have other just-as-important things to do.
  • Your customers don’t use social media. Then no, it’s not important. (though I’d question the research done on your customer base!).
  • Ghostwriting – is that ever ok? No. Period. Either write it yourself – because you are probably passionate about what you do, and that will shine through – or just don’t do it. Being real and authentic is important, and will come out – in writing, and especially in social media. So again – just don’t do it.

So – yes or no? Or Maybe? What do you think? I’d love to hear your thoughts on this!

photo by las – initially