http://www.davidleeking.com/wp-content/themes/thesis_16

From the category archives:

community management

Personal Accounts, Work Accounts – What To Do?

by David Lee King on March 10, 2010

Sometimes, I get these types of questions:

“I’m learning about social media tools, and a patron saw I was online and asked me a question … but I wasn’t at work! What should I do?”

“I was at work, and a friend saw I was online in Facebook and started asking me about the party last night. What should I do?”

    Here’s my take. I’d love for you to add to the discussion!

    First, for the patron/after-hours question. There are a few different ways to deal with this:

    • Answer the question. Really, this isn’t much different than getting stopped in the store and asked a question (yep – I think I have an “I’m a librarian! Ask me” sticker stuck to my forehead – don’t you?).
    • Alternatively, simply say “I’m off-duty. Email me the question, and I’ll answer it tomorrow.”

    How about the friend-contacting-you-at-work thing? For starters, I’d say chatting with a friend while at work is perfectly fine (as long as you’re getting your work done). You’re learning the tool with someone you trust. That’s a great way to gain new skills.

    What if that staff member is spending too much time in Facebook? Think about your work phone for a sec. In most jobs, it’s fine to get an occasional call from a friend. But if you’re spending 5 hours a day on the phone with that friend, then it’s a problem. And it’s not a problem with the phone – it’s a behavioral issue that the employer needs to deal with. Same thing with Facebook. Deal with the problem (spending too much time talking to friends while at work) – not the symptom (phone/Facebook).

    While I’m on the topic, a related question that I’m also asked is this: “Should I set up separate work and personal accounts in social networks, or set up one for everything?”

    I’m not convinced the question is completely warranted anymore. Some social networks have made this issue pretty easy to figure out without worrying too much about personal/work-related stuff. For example, Facebook has two types of accounts – personal profiles nad organizational Pages. If you set up an organizational library Page, and you set up a personal profile that’s you, the two don’t really cross over.

    There is one kinda tricky part to Facebook Pages. To set up a Facebook Page, you use your personal profile. That organizational Page is connected to, or owned by, whoever originally sets up the Page. This is important to think through! Do you create a “library david” profile, then create the Page (which sorta goes against Facebook’s policy – one profile per person)? Or do you use your real personal profile to set up the page? I know more than one librarian who has gotten another job, moved out of state … and still technically “owns” the Facebook Page from the old job. That can get weird fast!

    There’s also one slightly tricky part with Twitter, too. My library has a library Twitter account. And I have my personal Twitter account. Easy enough. I also do a lot of “listening” via Twitter searches for my library. So, when someone asks a question or says something about the library – even if they don’t use the proper @topekalibrary to do it – I see that comment. I usually reply to them using my @davidleeking account. What do you think – is that ok, or should I use the @topekalibrary account? Not sure.

    S0 – what do you do? Do you find it easy or hard to separate your work life from your personal life online? Let me know – and share what you do!

    photo by anomalily

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 19 comments }

    Have We Emerged Yet?

    by David Lee King on February 25, 2010

    budAndy at the Agnostic, Maybe blog (you are reading Andy’s blog, right? Good stuff there) recently posted Deconstructing Library 2.0 – and asked some good questions (I left a couple of comments).

    Jenny Levine at The Shifted Librarian responded with a whole blog post (yay! Jenny posted! Jenny posted!). I almost responded in her comments, but needed some more time to process my thoughts. I’m not sure they’re processed yet. But I’ll throw this out – maybe y’all can help, and add to the discussion!

    I’ll start us off with some observations from Jenny’s post. She quotes Andrew Burkhardt at the Information Tyrannosaur blog (yet another interesting blog to read) who said “The time has come for libraries to be social on the web. Social is the new normal. It has become mainstream and people expect it. Library 2.0 is not dead, it has just become boring and commonplace. And to quote Clay Shirky, “tools don’t get socially interesting until they get technologically boring.”

    Then Jenny goes on to say this: “The hard part, though, is that Library 2.0 doesn’t really replace anything … the opportunities these new tools afford us are in addition to everything we’re already doing, which causes problems, because we don’t get additional resources to implement them … That means being out in your community physically and digitally …”

    My question is – are we there yet? I don’t think so. Remember my recent Facebook post? I pointed out that successful library Facebook Pages have staff members actively pushing out content and participating with their users in Facebook. There were some shining examples, and there were some, for all practical purposes, dead pages, too. Maybe those libraries ran into Jenny’s reality of Facebook being “… in addition to everything we’re already doing, which causes problems, because we don’t get additional resources” … so they dropped they thing they didn’t find to be important.

    Or maybe, for those libraries, the technology has not yet “become boring and [more likely] commonplace.”

    Here’s what I’m noticing when I speak at a library staff day event. I’m usually brought in to speak about “emerging trends and transformations” (translation – web 2.0 tools, services, and underlying philosophies). At these libraries, there’s usually a small cluster of staff that “get it” and are glad I’m there. There’s also usually a couple of staff that think that I’m somehow ignoring the digital divide, forgetting about people who need reading glasses, or even making library services tough for old and poor people.

    Then there’s everyone else. For the most part, this larger group hasn’t really adapted to emerging tools, services, or philosophies (but are very willing to learn and to experiment). This is where the new stuff isn’t yet commonplace. For example, maybe some of them have personal Facebook profiles, and use them to reconnect with high school buddies, or maybe their daughter who lives out of state. But when I introduce them to using an organizational Facebook Page to connect with their community – to “be the library” to those people, in that digital space … well, that’s a whole different enchilada.

    It’s the very same reaction that some staff might have if they were told to get out of the building, attend a local community focus group … and represent the library while there. It’s different like that … in the same way.

    So, my tally on the good stuff mentioned in those posts:

    • “The time has come for libraries to be social on the web” – Yes, definitely.
    • “Social … has become mainstream and people expect it.” Yes and no. A growing segment of our community DOES expect it – but maybe not our traditional “regulars” who visit our physical spaces.
    • “Library 2.0 doesn’t really replace anything … the opportunities … are in addition to everything we’re already doing” – Yes, definitely.

    Emerging = growing pains. For many of us, I think that’s where we are right now. We are emerging in many ways, and will continue to do so. But that emerging thing brings a lot of growing pains with it – new things to learn, new priorities, new philosophies to adapt to our organizations, new jobs being created to meet new needs.

    Yay! and Ouch! at the same time. What do you think?

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 5 comments }

    Showing Patrons the Door

    by David Lee King on February 3, 2010

    First, a funny story. When I lived in Nashville, I frequented a cool used record store. During one trip, I was trying to decide whether or not to buy a couple of old jazz cassette tapes (hey – I was on a tight budget).

    The tiny shelf these cassette tapes were on was packed WAY too tightly, so when I tried to pull one cassette out to examine it, 2-3 others would fall out at the same time. And make lots of noise as they hit the floor (it was tile, of course). This happened a couple of times … in a row … and was pretty embarrassing!

    So – to ease my embarrassment at not being able to figure out how to successfully pull a cassette tape off the shelf, a “helpful” shop security guard came over to me. He stood behind me, stared at me for a second, and said (and I quote) – “you’ve got 10 minutes, then you’d better be out of my store.” Then he walked away.

    Boy, that helped. Thanks :-) That day, the store essentially “showed me the door” in no uncertain terms. Even though the problem wasn’t me – it was their tightly-packed shelf.

    Now on to the title of this post, and to my point. Showing patrons the door? Yikes – we’d never do that (under normal circumstances, anyway)! Unlike the silly used record shop, librarians would never consciously walk up to a patron and tell them to leave if that patron was having trouble using something in the library … right?

    I think we DO sometimes tell our patrons to leave when we make things difficult for them. We might as well be saying “here’s the door, don’t let it hit you on the way out.”

    For example, if your library has a blog, do you moderate those comments? Quickly? I know of libraries that can go 1-2 weeks before they get around to moderating comments. In and of itself, moderating a comment is fine, as long as they are moderated fast (like within 1-4 hours). Blog posts are supposed to be the start of a conversation; comments continue that conversation. If those comments aren’t approved at least in the same day, you have essentially killed that conversation. To me, that sounds like showing patrons the door.

    Is your website confusing? Do customers have to puzzle out what they need to do next while on your site? If so … your website is showing patrons the door. Same with our catalogs – a confusing catalog might just steer customers away from checking stuff out – and that’s one of our major, must-have services!

    Do you let patrons sign up for a library card online (some libraries don’t)? How about having an online sign-up form that asks for WAY too much info? That’s a sure-fire way to show patrons the door.

    What labels and naming schemes do you use on your site? Using heavy-duty librarian jargon might just be a great way to usher patrons towards the door.

    How about not having a Facebook Page (or even blocking Facebook altogether)? Or simply doubting that your patrons use Facebook (without actually signing up for a Facebook account and checking)? Yet another way to show a group of very active, involved patrons the door.

    Other ways to show patrons the door might include hard to find stuff on your website, hidden content, or even library services that aren’t mentioned anywhere on your website.

    So – what do you think? What else shows patrons the door, and how can we fix that?

    Pic by Cayusa

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 11 comments }

    Widening your Nets, Decentralizing your Web Services

    by David Lee King on December 9, 2009

    Last summer while at ALA’s annual conference in the Chicago area, a couple friends and I were eating lunch at the Corner Bakery Cafe and saw this ad on one of the tables.

    facebook URL ad

    The interesting thing about the ad wasn’t so much the content itself (though I’m sure it’s good stuff). We got all geeked out over the URL associated with the ad. Why? Because they didn’t point to their website.

    Instead, they pointed directly to their Facebook Page.

    Think about that for a sec, because there are some pretty large implications for library web services. I know that many of us have worked for years to centralize all our websites, tools, and services into one place – preferably at www.mylibrarysnamegoeshere.org …. some of us have worked hard to get federated search tools to work on that library website, and have even integrated some of our library catalog content into our websites, as well.

    But people aren’t visiting our websites (well, not in droves, anyway). They are going to other places, like Facebook (and YouTube, and Google, and …). And of course we should be active in some of those social sites. But what about pointing directly to those social sites … in an ad? That’s taking it one step further, isn’t it? Pointing directly AWAY from our website … to some social tool like Facebook?

    This could work for libraries. If you have a Facebook Page, check out your Page demographics (Facebook provides some basic stats on Facebook Page visitors). Who’s your main audience in Facebook? Doing anything for that group of patrons already?

    If so, you might think of taking it one step further, and pointing them directly to the Facebook Page. Why?

    • This group already uses Facebook
    • Your Facebook Page comes ready-made for interaction – comments, discussions, and likes.
    • it can have an easy-to-remember URL (i.e., ours is facebook.com/topekalibrary)
    • For the customer, it’s a direct connection to the library. Once they “become a fan,” they get all your stuff… reminders, questions,comments, etc.

    But even better – for us sneaky librarians, it’s also a direct connection to a segment of our customers. But not just any customers – these customers already use Facebook and actually LIKE to interact. If they have become a fan of your library, that means they like to interact … with the library.

    So don’t be shy! Spread out your nets … decentralize those web services. Send out status updates. Ask questions. Start discussions. Get feedback about new services. And in the process, have fun interacting with a group that actually WANTS to interact.

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 2 comments }

    Community Discussion Guidelines for our Digital Branch

    by David Lee King on November 18, 2009

    Remember my post from last summer about comments at my library’s website? Here’s a follow-up post to that earlier discussion.

    Because of all those comments (some of which were mean, snarky and personal), we needed a good, fair, “official” way to deal with them. So I started poking around other websites with commenting policies and guidelines, and came up with a library version of commenting guidelines.

    I ended up adapting ours from NPR’s Community Discussion Rules. Want to see a whole bunch of these? Check out  the Online Database of Social Media Policies – good stuff.

    Our discussion guidelines are posted (via a link) beside the comment box on each page of our website. Here’s what it says:

    *******************************

    Community Discussion Guidelines:

    Here are some guidelines to posting comments and content at Topeka & Shawnee County Public Library’s digital branch. The goal? To help you have fun!

    We encourage comments:

    • We want to hear from you! Please post comments, questions, and other thoughts … as you think them. That’s what we’re here for.
    • Stay on Topic – stick to the subject and issues raised by the post, not the person who made it or others that commented on it
    • Think before you press the publish button. Remember that this is a public forum, and your words will be archived on this site and available for anyone to find for a long time – the web has a very long memory.
    • If you can’t be polite, don’t say it. Respect is the name of the game.  You must respect your fellow commenters.

    Some Don’ts:

    • Don’t post copyrighted materials (articles, videos, audio, etc) that you do not have permission to reproduce or distribute.
    • Don’t post content that installs viruses, worms, malware, trojans, etc.
    • Don’t post content that is obscene, libelous, defamatory or hateful
    • Don’t post spam
    • Don’t post personal, real-life information such as home addresses and home phone numbers.

    What will we do?

    • We’ll respond to comments, answer questions, and provide suggestions as appropriate.
    • Sometimes we’ll join a comment thread to help focus (or refocus) the discussion, or to get people talking.
    • If you break one of the guidelines above (or come close to it), we’ll email you and ask you to stop. We might also post a reminder to the discussion. If it continues, we will delete your comments and block you from posting.
    • We will remove any posts that are obviously commercial or otherwise spam-like.
    • We will remove content that puts us in legal jeopardy, such as potentially libelous or defamatory postings, or material posted in potential breach of copyright.
    *********************************
    Does your library or organization have similar policies or guidelines? Drop a link to them in the comments!
    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 6 comments }

    IL2009: Micro Interactions, Conversations, and Customers

    by David Lee King on October 26, 2009

    My part of this session is above… I introduced the concept and talked about the variety of interactions available using social networks.

    Up next was Amy Kearns and Julie Strange, talking about: Tweet What? 5 sweet ways to connect in 140 characters or less. Notes below:

    Searching for tweets with a positive/negative attitude – sentiment at advanced search of search.twitter.com

    showing examples of types of tweets from libraries

    Twitter can be embedded anywhere…

    1. use it for reference
    2. connect for customer service
    3. broadcast news & events
    4. solicit feedback
    5. broaden professional networks
    6. harness the hive

    Lists overview

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 0 comments }

    Tweet Like you Mean it! Twitter Strategies for Tweeps

    by David Lee King on October 25, 2009

    I am one part of a 3-person preconference session at Internet Librarian 2009 that’s focused completely on Twitter! Here’s my part of the session – enjoy!

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 2 comments }

    Conversation is Experience

    by David Lee King on October 8, 2009

    Some web designers, especially those with a marketing or graphic design background, say they want to build an experience – but their designed experience, no matter who the website is for, tends to be designed like a movie or a rockstar’s website  – heavy on the Flash, on the intro page (complete with low-pitched ominous music), and it makes cute noises when you click on a link.

    That’s great for a movie or a rockstar website. But most of us are building library, organization and company websites. What type of “experiences” should we be creating for those types of websites?

    Conversation Spaces

    Visitors to your website want to talk – with you, and with each other. Are you providing conversation spaces? The web is FULL of conversation now – check out Amazon, most newspaper and TV news sites, YouTube, this blog, Facebook, Twitter – all spaces where conversation can happen. And conversation DOES happen, because that’s what people do. We like to talk, we like to share, we like to voice our opinion (as I hope some of you do in the comments!).


    So, my simple digital experience tip for today is this – make sure to create conversation spaces on your websites. Places like comment boxes, online forums or discussion groups around a topic, Twitter accounts for feedback, online places to Ask a Librarian, etc.

    Enable Conversations

    Also remember to actually enable conversations once you build the space. What’s that mean? In my library’s case, we allow unmoderated comments to fly free and easy onto our digital branch. I know what some of you are thinking – “OMG, David! Don’t you have a TON of cussing, swearing, name-calling, and other highly inappropriate things being posted? How could you EVER allow that!???!!??”

    Um. No. We simply don’t have that. Yes, once in awhile we have some negative comments. But why would we moderate or not show those? Instead, we respond appropriately.

    But some of you will need to moderate comments for one reason or the other (i.e., those old-fashioned city attorneys who haven’t yet discovered the joys of Facebook). If you DO moderate comments, make sure to do it quickly. Same day is good. Same hour is best. Why? Because it’s a CONVERSATION. If someone starts a conversation and you don’t get around to moderating the comment for a few days … well, you have killed the conversation. And that’s really no conversation at all.

    pic by Adventures in Librarianship

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 2 comments }

    Dealing with Comments on your Website

    by David Lee King on August 7, 2009

    First, a bit of backstory: my library is going to start charging late fees. Wow – exciting, David! Most libraries do that! Yeah, yeah – I know. But we haven’t had a late fee for 35 years or so, so it’s a bit of a big deal in Topeka right now. We’re starting to share our plan with our community, and one obvious place to share has been on our library’s website.

    Guess what? People have been sharing back. Quite a few (check the comments! It’s interesting reading). That one post, so far, has gathered a whopping 89 comments (a first for us). Comments by 36 people, mostly from customers (there’s about 7 library staff who have chimed in, including me). One customer has posted 14 comments! It’s been a rather hot blog post for us.

    Here’s how we’ve been handling our comments:

    • Normally, the blog author (ie., library staff) get an email when there’s a comment on their post, and they respond to the comment – thank the person for commenting, answer questions, etc.
    • Once in awhile (as in this particular blog post), the questions are passed off to appropriate staff to answer (if you look through the comments to the post in question, you’ll see that happening).
    • I actively monitor comments (that’s part of my job)
    • When there’s a misperception or misinformation being shared, we correct it
    • If there’s a personal attack (which has happened twice so far), I step it and email the person individually, telling them that they’re welcome to post, please stick to the topic, and stop attacking others…  then I also post a comment on that blog post stating what I did and why. We’re going for transparency.
    • If there’s a comment that’s highly inappropriate, I delete it (there’s been one so far).
    • And we delete spam comments.

    Otherwise, we let it go – after all, we created an open forum, and people can say whatever they want (for the most part). I am also working on some online Community Discussion Guidelines. We’ll probably put a link to them somewhere around our blog comment box. It’s been an interesting lesson in online forum management for me!

    Why are we putting ourselves through this? Why don’t we just close comments and move on? Because we are in control of the conversation. Think about it. If people were talking about this issue on their own blogs, the library might or might not be able to respond. If people were discussing this on the newspapers editorials/comments (which they have been), we’re not in control of that conversation either – the newspaper is.

    But when the conversation happens on our website … then we’re in control. We can correct misinformation easily, and point to the correct answer. We can add phone numbers, email addresses, etc. We can even email the commenter individually (assuming they used a valid email address).

    This allows  us to hold the conversation in “our building” – on our digital branch. One of my co-workers recently said she was putting on her fireman’s hat when we started getting negative comments. I reminded her that she was right – but we were doing a “controlled burn.” Because we’re in control of the conversation.

    Have you had similar experiences with your organization’s blog and/or website? If so, how have you handled:

    1. lots of comments?
    2. inappropriate comments?

    I’d love to know!

    Pic by Vetustense

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 15 comments }

    Day in the Life of David, Take Two

    by David Lee King on July 28, 2009

    Remember that I told y’all about Bobbi Newman’s Day in the Life project? Well – here’s my contribution to that. Only doing one day, but boy – it was a doozy of a day!

    So – My Day in the Life, in roughly chronological order:

    • Met with Cafe staff to get firm pricing for breakfast/lunch for Podcamp Topeka
    • Posted a reminder about Podcamp Topeka on Twitter
    • Met with Communications Manager about a couple of “interesting” comments to a blog post on our library website
    • Took down (closed, not deleted) a couple of comments
    • Helped hunt down why some comments weren’t appearing on our website (fixed) and figured out a better way for me to get copied on comments (Feedburner RSS feed was too slow – now subscribed to the direct comment feed, which is much faster for some reason)
    • Posted email to all staff in relation to comments and library policies (written with Communications Manager)…
    • … then answered emails about THAT email
    • Updated by Digital Services staff on our recent battles with the conflicker worm (we won) and our DVD Dispenser (electrical problem)
    • Participated in a BCR Public Libraries Advisory Group conference call
    • Had another conference call/meeting about comments on our website
    • Proofread a galley proof of my upcoming LTR
    • One more (late) meeting about the comment (no, it’s really NOT that bad – we just needed to figure out some procedural things, like what to say, who gets to say it, etc stuff)

    Now I’m going home!

    Share:
    • del.icio.us
    • Twitter
    • Facebook
    • email
    • Digg
    • FriendFeed
    • LinkedIn
    • Google Bookmarks
    • Technorati
    • BlinkList
    • Reddit
    • StumbleUpon
    • Tumblr
    • Netvibes
    • Ping.fm
    • MySpace
    • Print

    { 2 comments }