http://www.davidleeking.com/wp-content/themes/thesis_16

From the category archives:

community management

Showing Patrons the Door

by David Lee King on February 3, 2010

First, a funny story. When I lived in Nashville, I frequented a cool used record store. During one trip, I was trying to decide whether or not to buy a couple of old jazz cassette tapes (hey – I was on a tight budget).

The tiny shelf these cassette tapes were on was packed WAY too tightly, so when I tried to pull one cassette out to examine it, 2-3 others would fall out at the same time. And make lots of noise as they hit the floor (it was tile, of course). This happened a couple of times … in a row … and was pretty embarrassing!

So – to ease my embarrassment at not being able to figure out how to successfully pull a cassette tape off the shelf, a “helpful” shop security guard came over to me. He stood behind me, stared at me for a second, and said (and I quote) – “you’ve got 10 minutes, then you’d better be out of my store.” Then he walked away.

Boy, that helped. Thanks :-) That day, the store essentially “showed me the door” in no uncertain terms. Even though the problem wasn’t me – it was their tightly-packed shelf.

Now on to the title of this post, and to my point. Showing patrons the door? Yikes – we’d never do that (under normal circumstances, anyway)! Unlike the silly used record shop, librarians would never consciously walk up to a patron and tell them to leave if that patron was having trouble using something in the library … right?

I think we DO sometimes tell our patrons to leave when we make things difficult for them. We might as well be saying “here’s the door, don’t let it hit you on the way out.”

For example, if your library has a blog, do you moderate those comments? Quickly? I know of libraries that can go 1-2 weeks before they get around to moderating comments. In and of itself, moderating a comment is fine, as long as they are moderated fast (like within 1-4 hours). Blog posts are supposed to be the start of a conversation; comments continue that conversation. If those comments aren’t approved at least in the same day, you have essentially killed that conversation. To me, that sounds like showing patrons the door.

Is your website confusing? Do customers have to puzzle out what they need to do next while on your site? If so … your website is showing patrons the door. Same with our catalogs – a confusing catalog might just steer customers away from checking stuff out – and that’s one of our major, must-have services!

Do you let patrons sign up for a library card online (some libraries don’t)? How about having an online sign-up form that asks for WAY too much info? That’s a sure-fire way to show patrons the door.

What labels and naming schemes do you use on your site? Using heavy-duty librarian jargon might just be a great way to usher patrons towards the door.

How about not having a Facebook Page (or even blocking Facebook altogether)? Or simply doubting that your patrons use Facebook (without actually signing up for a Facebook account and checking)? Yet another way to show a group of very active, involved patrons the door.

Other ways to show patrons the door might include hard to find stuff on your website, hidden content, or even library services that aren’t mentioned anywhere on your website.

So – what do you think? What else shows patrons the door, and how can we fix that?

Pic by Cayusa

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 11 comments }

Widening your Nets, Decentralizing your Web Services

by David Lee King on December 9, 2009

Last summer while at ALA’s annual conference in the Chicago area, a couple friends and I were eating lunch at the Corner Bakery Cafe and saw this ad on one of the tables.

facebook URL ad

The interesting thing about the ad wasn’t so much the content itself (though I’m sure it’s good stuff). We got all geeked out over the URL associated with the ad. Why? Because they didn’t point to their website.

Instead, they pointed directly to their Facebook Page.

Think about that for a sec, because there are some pretty large implications for library web services. I know that many of us have worked for years to centralize all our websites, tools, and services into one place – preferably at www.mylibrarysnamegoeshere.org …. some of us have worked hard to get federated search tools to work on that library website, and have even integrated some of our library catalog content into our websites, as well.

But people aren’t visiting our websites (well, not in droves, anyway). They are going to other places, like Facebook (and YouTube, and Google, and …). And of course we should be active in some of those social sites. But what about pointing directly to those social sites … in an ad? That’s taking it one step further, isn’t it? Pointing directly AWAY from our website … to some social tool like Facebook?

This could work for libraries. If you have a Facebook Page, check out your Page demographics (Facebook provides some basic stats on Facebook Page visitors). Who’s your main audience in Facebook? Doing anything for that group of patrons already?

If so, you might think of taking it one step further, and pointing them directly to the Facebook Page. Why?

  • This group already uses Facebook
  • Your Facebook Page comes ready-made for interaction – comments, discussions, and likes.
  • it can have an easy-to-remember URL (i.e., ours is facebook.com/topekalibrary)
  • For the customer, it’s a direct connection to the library. Once they “become a fan,” they get all your stuff… reminders, questions,comments, etc.

But even better – for us sneaky librarians, it’s also a direct connection to a segment of our customers. But not just any customers – these customers already use Facebook and actually LIKE to interact. If they have become a fan of your library, that means they like to interact … with the library.

So don’t be shy! Spread out your nets … decentralize those web services. Send out status updates. Ask questions. Start discussions. Get feedback about new services. And in the process, have fun interacting with a group that actually WANTS to interact.

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 2 comments }

Community Discussion Guidelines for our Digital Branch

by David Lee King on November 18, 2009

Remember my post from last summer about comments at my library’s website? Here’s a follow-up post to that earlier discussion.

Because of all those comments (some of which were mean, snarky and personal), we needed a good, fair, “official” way to deal with them. So I started poking around other websites with commenting policies and guidelines, and came up with a library version of commenting guidelines.

I ended up adapting ours from NPR’s Community Discussion Rules. Want to see a whole bunch of these? Check out  the Online Database of Social Media Policies – good stuff.

Our discussion guidelines are posted (via a link) beside the comment box on each page of our website. Here’s what it says:

*******************************

Community Discussion Guidelines:

Here are some guidelines to posting comments and content at Topeka & Shawnee County Public Library’s digital branch. The goal? To help you have fun!

We encourage comments:

  • We want to hear from you! Please post comments, questions, and other thoughts … as you think them. That’s what we’re here for.
  • Stay on Topic – stick to the subject and issues raised by the post, not the person who made it or others that commented on it
  • Think before you press the publish button. Remember that this is a public forum, and your words will be archived on this site and available for anyone to find for a long time – the web has a very long memory.
  • If you can’t be polite, don’t say it. Respect is the name of the game.  You must respect your fellow commenters.

Some Don’ts:

  • Don’t post copyrighted materials (articles, videos, audio, etc) that you do not have permission to reproduce or distribute.
  • Don’t post content that installs viruses, worms, malware, trojans, etc.
  • Don’t post content that is obscene, libelous, defamatory or hateful
  • Don’t post spam
  • Don’t post personal, real-life information such as home addresses and home phone numbers.

What will we do?

  • We’ll respond to comments, answer questions, and provide suggestions as appropriate.
  • Sometimes we’ll join a comment thread to help focus (or refocus) the discussion, or to get people talking.
  • If you break one of the guidelines above (or come close to it), we’ll email you and ask you to stop. We might also post a reminder to the discussion. If it continues, we will delete your comments and block you from posting.
  • We will remove any posts that are obviously commercial or otherwise spam-like.
  • We will remove content that puts us in legal jeopardy, such as potentially libelous or defamatory postings, or material posted in potential breach of copyright.
*********************************
Does your library or organization have similar policies or guidelines? Drop a link to them in the comments!
Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 6 comments }

IL2009: Micro Interactions, Conversations, and Customers

by David Lee King on October 26, 2009

My part of this session is above… I introduced the concept and talked about the variety of interactions available using social networks.

Up next was Amy Kearns and Julie Strange, talking about: Tweet What? 5 sweet ways to connect in 140 characters or less. Notes below:

Searching for tweets with a positive/negative attitude – sentiment at advanced search of search.twitter.com

showing examples of types of tweets from libraries

Twitter can be embedded anywhere…

1. use it for reference
2. connect for customer service
3. broadcast news & events
4. solicit feedback
5. broaden professional networks
6. harness the hive

Lists overview

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 0 comments }

Tweet Like you Mean it! Twitter Strategies for Tweeps

by David Lee King on October 25, 2009

I am one part of a 3-person preconference session at Internet Librarian 2009 that’s focused completely on Twitter! Here’s my part of the session – enjoy!

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 2 comments }

Conversation is Experience

by David Lee King on October 8, 2009

Some web designers, especially those with a marketing or graphic design background, say they want to build an experience – but their designed experience, no matter who the website is for, tends to be designed like a movie or a rockstar’s website  – heavy on the Flash, on the intro page (complete with low-pitched ominous music), and it makes cute noises when you click on a link.

That’s great for a movie or a rockstar website. But most of us are building library, organization and company websites. What type of “experiences” should we be creating for those types of websites?

Conversation Spaces

Visitors to your website want to talk – with you, and with each other. Are you providing conversation spaces? The web is FULL of conversation now – check out Amazon, most newspaper and TV news sites, YouTube, this blog, Facebook, Twitter – all spaces where conversation can happen. And conversation DOES happen, because that’s what people do. We like to talk, we like to share, we like to voice our opinion (as I hope some of you do in the comments!).


So, my simple digital experience tip for today is this – make sure to create conversation spaces on your websites. Places like comment boxes, online forums or discussion groups around a topic, Twitter accounts for feedback, online places to Ask a Librarian, etc.

Enable Conversations

Also remember to actually enable conversations once you build the space. What’s that mean? In my library’s case, we allow unmoderated comments to fly free and easy onto our digital branch. I know what some of you are thinking – “OMG, David! Don’t you have a TON of cussing, swearing, name-calling, and other highly inappropriate things being posted? How could you EVER allow that!???!!??”

Um. No. We simply don’t have that. Yes, once in awhile we have some negative comments. But why would we moderate or not show those? Instead, we respond appropriately.

But some of you will need to moderate comments for one reason or the other (i.e., those old-fashioned city attorneys who haven’t yet discovered the joys of Facebook). If you DO moderate comments, make sure to do it quickly. Same day is good. Same hour is best. Why? Because it’s a CONVERSATION. If someone starts a conversation and you don’t get around to moderating the comment for a few days … well, you have killed the conversation. And that’s really no conversation at all.

pic by Adventures in Librarianship

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 2 comments }

Dealing with Comments on your Website

by David Lee King on August 7, 2009

First, a bit of backstory: my library is going to start charging late fees. Wow – exciting, David! Most libraries do that! Yeah, yeah – I know. But we haven’t had a late fee for 35 years or so, so it’s a bit of a big deal in Topeka right now. We’re starting to share our plan with our community, and one obvious place to share has been on our library’s website.

Guess what? People have been sharing back. Quite a few (check the comments! It’s interesting reading). That one post, so far, has gathered a whopping 89 comments (a first for us). Comments by 36 people, mostly from customers (there’s about 7 library staff who have chimed in, including me). One customer has posted 14 comments! It’s been a rather hot blog post for us.

Here’s how we’ve been handling our comments:

  • Normally, the blog author (ie., library staff) get an email when there’s a comment on their post, and they respond to the comment – thank the person for commenting, answer questions, etc.
  • Once in awhile (as in this particular blog post), the questions are passed off to appropriate staff to answer (if you look through the comments to the post in question, you’ll see that happening).
  • I actively monitor comments (that’s part of my job)
  • When there’s a misperception or misinformation being shared, we correct it
  • If there’s a personal attack (which has happened twice so far), I step it and email the person individually, telling them that they’re welcome to post, please stick to the topic, and stop attacking others…  then I also post a comment on that blog post stating what I did and why. We’re going for transparency.
  • If there’s a comment that’s highly inappropriate, I delete it (there’s been one so far).
  • And we delete spam comments.

Otherwise, we let it go – after all, we created an open forum, and people can say whatever they want (for the most part). I am also working on some online Community Discussion Guidelines. We’ll probably put a link to them somewhere around our blog comment box. It’s been an interesting lesson in online forum management for me!

Why are we putting ourselves through this? Why don’t we just close comments and move on? Because we are in control of the conversation. Think about it. If people were talking about this issue on their own blogs, the library might or might not be able to respond. If people were discussing this on the newspapers editorials/comments (which they have been), we’re not in control of that conversation either – the newspaper is.

But when the conversation happens on our website … then we’re in control. We can correct misinformation easily, and point to the correct answer. We can add phone numbers, email addresses, etc. We can even email the commenter individually (assuming they used a valid email address).

This allows  us to hold the conversation in “our building” – on our digital branch. One of my co-workers recently said she was putting on her fireman’s hat when we started getting negative comments. I reminded her that she was right – but we were doing a “controlled burn.” Because we’re in control of the conversation.

Have you had similar experiences with your organization’s blog and/or website? If so, how have you handled:

  1. lots of comments?
  2. inappropriate comments?

I’d love to know!

Pic by Vetustense

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 15 comments }

Day in the Life of David, Take Two

by David Lee King on July 28, 2009

Remember that I told y’all about Bobbi Newman’s Day in the Life project? Well – here’s my contribution to that. Only doing one day, but boy – it was a doozy of a day!

So – My Day in the Life, in roughly chronological order:

  • Met with Cafe staff to get firm pricing for breakfast/lunch for Podcamp Topeka
  • Posted a reminder about Podcamp Topeka on Twitter
  • Met with Communications Manager about a couple of “interesting” comments to a blog post on our library website
  • Took down (closed, not deleted) a couple of comments
  • Helped hunt down why some comments weren’t appearing on our website (fixed) and figured out a better way for me to get copied on comments (Feedburner RSS feed was too slow – now subscribed to the direct comment feed, which is much faster for some reason)
  • Posted email to all staff in relation to comments and library policies (written with Communications Manager)…
  • … then answered emails about THAT email
  • Updated by Digital Services staff on our recent battles with the conflicker worm (we won) and our DVD Dispenser (electrical problem)
  • Participated in a BCR Public Libraries Advisory Group conference call
  • Had another conference call/meeting about comments on our website
  • Proofread a galley proof of my upcoming LTR
  • One more (late) meeting about the comment (no, it’s really NOT that bad – we just needed to figure out some procedural things, like what to say, who gets to say it, etc stuff)

Now I’m going home!

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 2 comments }

How Not to Tweet

by David Lee King on July 21, 2009

how not to do twitter

Update: Cynthia Gregory, who works at MSJ Library, added some helpful info – check out the comments! Basically, they locked the account when they initially set it up, and I saw it during the set-up process … and apparently Twitter suggests followers for new users (I don’t think it did that when I signed up). So I’m glad – MSJ Library seems to be on the way to a great Twitter account. Again – not picking on them, and I think there’s some good stuff to ponder in my post (’cause I HAVE seen other organizational Twitter accounts that are locked). As always, your mileage may vary!

Every once in awhile, a library follows me on Twitter. When they do, I usually check out their Twitter feed (but rarely follow them). And every once in awhile, I see something like this.

This isn’t “Pick on MSJLibrary Day” – I’m sure they’re a fine library, and I commend them for jumping into Twitter to figure it out. But maybe this post will help other libraries as they work on figuring out social media sites like Twitter.

What are they doing right?

  • Named themselves with a form of their library’s name. They’re the library at the College of Mount St. Joseph.
  • Added a picture of their library
  • Added a web link to their library website
  • Their bio is great: “Helping You Research, Learn & Connect”

What are they doing wrong?

  • Updates are locked/protected. This means that no one gets to see their updates unless they follow MSJLibrary … and MSJLibrary has to approve all follows. This is bad. Most Twitter users want to see someone’s tweets before they start following that user, so it’s an added hassle to send a follow request/wait for the request to be approved/then check out the tweets. I’d rather not bother with it. But more importantly – they have, in essence, locked their front door. I’m guessing they don’t do that at the physical building … so why do it here?
  • Following the wrong people. Look at their following list – They are following other libraries, CNN, ALA, me, National Geographic, etc. Only about 3 of the 35 tweeps they’re following are in any way related to Cincinnati. But a quick search shows LOTS of Cincinnati-related twitter accounts. And a search in something like TwitDir or a “near:cincinnati within:15mi” search in Twitter Search finds LOTS of Twitter users int he Cincinnati area. It makes more sense to me for a Cincinnati-based academic library to follow other people/organizations located in Cincinnati. Extra credit if they follow MSJ students or other MSJ-related accounts (which they’re not).
  • I said their bio was great … but since they’re locked, it doesn’t make much sense – they can’t help you connect if you CAN”T connect!

And I should say this – there’s nothing wrong with following me, CNN, ALA, or the National Geographic. In fact, following others is a great way to start figuring out how to use Twitter. But when you test out a new service using your organization’s name (ie., MSJLibrary), the organization ends up looking a bit less than professional. Start off learning … but use a personal account to do it (and for the record, I’ve killed more than one service at my library for that very reason).

Before you create an organizational account, do some planning and goal setting. Answer these questions:

  • What do you want to get out of it?
  • Why are you setting it up?
  • Who’s going to maintain the account?
  • Who’s going to answer tweets?
  • Who do you plan to connect with?

Answer these (then stick with the plan for awhile), and you’ll be well on your way to organization twitter success.

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 20 comments }

Topeka Tweetups

by David Lee King on July 9, 2009

Topeka tweetup @ wibw studiosAnyone ever attended a Tweetup? I attended my first, last night. What’s a Tweetup? Simple – a Tweetup is a get-together of people who use Twitter. The tweetup I attended was for Topeka-area people using Twitter, hence it’s called a Topeka Tweetup.

It was fun! This tweetup was hosted by WIBW Studios, a local television station. About 50 or so people attended. And I met some people that I have chatting with on Twitter, but never met in person, so that was cool. And it was fun hanging out at the studio, and seeing what “the other side” of the news cast looks like.

OK – Digital Branch Managers, Digital Initiative Managers, webdudes, marketers… you should be attending this type of gathering. Why?

  • If your library has a Twitter account, these are the people following you. Go meet them!
  • This group tends to be highly active, they get stuff done … you want to hear from them about library initiatives.
  • In Topeka, many of them work in highly connected jobs, i.e., tv stations, newspapers, marketing and advertising firms, political campaigns, etc. It’s always good to make those connections.
  • They all use the web, probably in an advanced way. They are your digital branch users (or at least potential users).
  • They’re just really cool people!

Want to find out more about last night’s Tweetup? We made a couple of news sites:

Question – How are you connecting with your social media users?

ps – I’m @davidleeking on twitter – feel free to follow me!

Share:
  • del.icio.us
  • Twitter
  • Facebook
  • email
  • Digg
  • FriendFeed
  • LinkedIn
  • Google Bookmarks
  • Technorati
  • BlinkList
  • Reddit
  • StumbleUpon
  • Tumblr
  • Netvibes
  • Ping.fm
  • MySpace
  • Print

{ 2 comments }