Ideas from Platform – the wrap-up

My last three posts have been about Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

There were a TON of great ideas on how to build a platform in the book – well worthy of reading, digesting, then figuring out how to adapt those ideas into an organizational, library setting. It can be done!

Here’s what I wrote about:

  1. Building a Wall of Fame
  2. Content is Not About You. Ever.
  3. Is Privacy Really Dead?

Have you read the book? I’ve love to hear what you found interesting. Please share!

Image from Michael Hyatt’s website

Content is Not About You. Ever.

I’m still focused on Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

On page 101, Michael writes this:

“Unless you are a megacelebrity, readers don’t care about you. Not really. They care about themselves. They want to know what’s in it for them. Your personal stories can be a doorway to that, but in the end, the best posts are about your readers’ needs, fears, problems, or concerns. Always ask, “What’s the takeaway for my reader?”

Cool thought. Now apply it to your library’s website, and not just to blog posts. Think about your library’s About Us page, or a page about a specific library service.

Then, ask these questions:

  • What’s the takeaway for my reader?
  • Is there a clear next step for the reader?
  • Is the question “what do I do next” answered?
  • Is that next step at the top of the page, rather than at the end of a humongous chunk of text?

If your website is like mine, after answering those questions … you have a LOT of rewriting to do. Get busy!

image from Michael Hyatt’s website

Building a Wall of Fame

I recently read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. It’s a really useful book on how to build a platform – a way to amplify your voice in order to be seen and heard in today’s crowded online world. Go read it.

One idea I picked up while reading was about creating a “wall of fame.” Here’s what Michael says about a wall of fame (from pg 66):

“This is basically a “wall of fame.” Include your best product reviews, customer reviews, Twitter comments, Facebook comments, Google+ comments, and so on. The idea here is to share endorsements and enthusiasm from your fans to fuel even more enthusiasm.”

What a cool idea, and one that translates well into a library setting. For example – right now, my library has a section on our Press Room pages called “TSCPL Headlines” (yep – horrid title. I’ll need to get that changed). It’s a Delicious.com feed of mentions of my library in the news.

That’s a good start on building a wall of fame. To go further, we could collect positive and interesting Tweets, Facebook mentions, comments, and photos of our library from Instagram, and display those on a “wall of fame” page.

We could also use those quotes and content in marketing materials.

Why? A Wall of Fame is a great visual way to show your organization’s value to the community … from the community themselves. Instead of saying “we have the best kid’s area ever,” we can show tweets and images showing kids and their parents having fun in the kid’s area.

Do you gather and use this type of community conversation in your library’s marketing and promotion initiatives? I’d love to hear about it!

image from Michael Hyatt’s website

Facebook is 10 Years Old!

Wow – how’d that happen? Facebook is 10 years old today. Happy birthday, Facebook!

Yesterday, I saw some interesting stats about Facebook from the Pew Research Center. Here are some of them, with my thoughts included:

57% of all adults use Facebook. That’s a LOT of people. Think about that statistic locally – it means that over half of YOUR community is using Facebook. That means that your organization should be actively using Facebook, since it’s a primary communication and hangout tool for over half of your community.

64% of Facebook users visit the site daily. That means your organization’s Facebook Page should post daily, too. On Facebook, you’re not seen if you don’t post – so post!

Major reasons to use Facebook – sharing and laughs. Share a mix of fun and useful content, and your network will respond (i.e., comment, like, share, etc). Because they LIKE to respond – that’s what you DO on Facebook.

Half of all adult Facebook users have more than 200 friends in their network. If one of them decides to share your content, that content will be seen by people outside your library’s Facebook network. That’s the power of Facebook sharing – it can really stretch beyond your normal Facebook boundaries.

Check out the article – good info there!

Facebook logo by Sharon Mckellar

Thinking about Mobile Content Yet?

Mobile devices - December 2013My library’s web developer, Nathan Pauley, shared this article with me: The Mobile Moment, by Luke Wroblewski. In the article, Luke discusses how processes, priorities, and product thinking change when the majority of your web traffic shifts from desktop to mobile devices.

Probably a good thing to start thinking about now, rather than later. Why? Well, in my library’s case, we are getting closer all the time. For example, the image included in this post shows mobile visits for my library’s website for December 2013:

  • Blue = desktop website visits (67.4%)
  • Green = mobile device visits (20.3%)
  • Red = tablet device visits (12.3%)

So … add the mobile and tablet percentages together, and you get 32.6%. Almost 33% of web traffic coming from some type of mobile device! What was that percentage a year ago? A whopping 17.6%. If that rate continues, we’ll be around 50% mobile traffic in another year. Wowser!

What should we be thinking about when we hit 50% mobile traffic? Here are some thoughts – please add yours!

  • Responsive website, or at least some form of mobile website. That’s why my library is going responsive (our redesign should be live by the end of January!).
  • Mobile-friendly content. It’s not enough to have web-friendly content. Think about making that content mobile-friendly, too.
  • Easy ways to share, like, and interact with social media sites.
  • Quick ways to connect to library staff and to library content directly from a customer’s mobile device.

What else? Let’s get this mobile thing figured out!