Cool tools

Cool tools I’ve Discovered at SXSW (so far)

by David Lee King on March 11, 2013

So I’m at SXSW 2013 this week, and I’m learning about some really cool, potentially useful apps, tools, etc. Here’s a partial list of some of them:

CratePlayer – I met the CEO of this startup, and he described CratePlayer like this: think Pinterest, but for media of all types, like video and music. Their website says this: “CratePlayer lets you discover, collect, play and share your favorite online media all in one place.” Nice. They call the Pinterest board-like thing a “crate.” So for a library, gather local media, news media, subject-specific or educational media into a crate, and share away!

Takes – a new iPhone camera app that turns your pictures into videos. Might be useful for video creation!

WeVideo – cool new online video editor. This one is freemium, as in the free version is fine, but to get HD videos and more than 15 minutes of exports, you have to pay a monthly fee. They told me that organizational pricing is available. So … instead of buying lots of copies of video editing software, think about using this online tool.

JumperCut – really interesting video tool. JumperCut lets you collaborate with others to make video. Think crowdsourced videos, multiple takes of the same scene, etc. And … then think about your smartphone-wielding teens. Could be a fun project!

modit – lots of basic online games that you can edit, or “mod,” using their browser-based editor. Then you can save it, share it, and play. This sounds like an easy way to make some localized games pretty easily! The guy I talked to mentioned making customized crossword puzzles, for example.

izik – a new search engine app built for smartphones and tablets. It has a more “Pinterest-like” search results display, and is built on top of Blekko (though the search results for the same searches come out different using the two tools … not sure what’s up with that).

meltwater – an online social media monitoring, management, and engagement service. Looked pretty extensive (but they didn’t tell me how much the service costs).

Nestivity – this looks interesting to Twitter users. It turns your Twitter handle into a “nest,” which helps you better organize, track, and save Twitter conversations. Analytics are provided, and the archive of the conversation is saved.

simplemachine – this looked cool. It’s a peer-to-peer cinema marketplace that allows anyone to book films for exhibition in a theatrical setting (think public viewing of videos). That generally costs money – with simplemachine, they’ve already done the hard work of tracking down the rights holder, and act like a go-between broker (so you don’t have to).

Xi3 – one cool newish hardware tool – check out Xi3. They make really tiny, inexpensive (relatively), power-saving computers. Definitely an alternative to the larger companies like Dell or HP! The picture included in this blog post is one of the computers. Here’s another image of the same computer side-by-side with a smartphone, just to see how big it really is (and a very low-light, grainy image, too – sorry about that!). They had some of these bolted onto the backs of computer monitors – pretty tidy setup!

Treeswing - not really a library app at all. It’s a cool new financial investing tool, and looked sorta promising. Why am I mentioning it? Because it’s sponsored by DST in Kansas City … and I worked for DST during the summers while in college! That was in the 1980′s, and my big job was taking huge dot matrix printouts upstairs to the programmers, so they could actually look at the coding work they just did. Weird job in a weird time. My how times have changed!

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How People Use Smartphones

by David Lee King on February 20, 2013

My library’s Web Developer, Nathan Pauley, emailed this infographic to me, and it’s really cool! They studied smartphone use (or more accurately, it looks like they studied web and app use on smartphones, since they excluded email, sms messages, and voice calls from their infographic).

I’ve not clicked through to pay for the whole study, but this single page provides plenty of food for fodder:

  • 68% of smartphone use happens at home.
  • Love the different labels for stuff people do on their smartphones, like self-expression.

Two weird things:

  1. Self-expression – I guess this is where you’d put content creation? Posting to Tumblr or Instagram, for example? How do they tell the difference between a Facebook post that’s self-expression (writing a haiku, for example) vs a Facebook post that’s socializing?
  2. Socializing – why didn’t they just include email, sms messages, and normal voice phone stuff here?

Either way, take a peek, access the study (if it’s not too much – I haven’t clicked through), and give it some thought.

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Interesting to Us or to our Customers?

by David Lee King on January 22, 2013

I was just reading a blog post on Seth Godin’s blog about stuff being interesting. His main point – is it interesting because it happened, or is it interesting because it happened to you?

That made me think – what stuff do libraries do “for our customers” that we find interesting or useful or amazing … but our customers – not so much?

Think about some of these things libraries have, for example:

  • Library Catalog – interesting to our customers?
  • Article Databases – interesting to our customers?
  • Periodicals reading room …
  • Reference desk …
  • Dewey Decimal System …
  • etc

I don’t have a big problem with anything listed above. But still – libraries pour a LOT of time, money, and expertise into each of these fairly traditional things libraries have and do. Do our customers really … REALLY … find them all that interesting?

Asked another way – is your periodicals reading room standing-room only? Is it hard to find a public computer because so many customers are using the catalog? Get the idea?

I think our goal should be two-fold:

  1. spend time, money, and expertise on stuff our customers care about
  2. do stuff that our customers care about

Not always easy to do, huh?

photo by abeckstrom

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Makerbot – Bre Pettis interview at CES 2013

by David Lee King on January 15, 2013

Just posting something from fellow library geek Jason Griffey. Did you know he’s like the ONLY librarian who goes to CES (i.e., Consumer Electronics Show)? This show is apparently HUGE, and there’s a lot of innovation that gets announced there.

This year – actually, the last couple of years – Jason has attended CES, and reported on what he found. One thing he found was the Makerbot booth and Bre Pettis, one of Makerbot’s founders.

In this video, Jason interviews Bre about what’s new for Makerbot, and what it might mean for libraries. Jason also has an accompanying blog post talking about new stuff for Makerbot.

Bre also mentions two books we should read before starting a hackerspace:

So – watch the video, read Jason’s post, read the books mentioned above … and make sure to subscribe to Jason’s blog, if you haven’t yet done that!

update – for some reason, the video disappeared. So I added it back in. Oops!

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Taking a Stab at Facebook Page ROI

by David Lee King on November 20, 2012

FacebookRecently, both the CEO and the Marketing Director at my library asked about the ROI of paying for Facebook Page ads. They asked because we recently ran two months worth of a Facebook ad, and wanted to know what the ad actually accomplished.

First of all, a bit of background on that ad. We created a simple ad that focused on getting more Likes on our library’s Facebook Page (Ben Bizzle at Craighead County Jonesboro Public Library helped us with that as part of his research on Facebook Page ads). The ad was shown to people with Facebook accounts who had friends that had already Liked us.

So now, back to the question – What was the ROI of our experiment? There are two ways to look at ROI in this case. There’s the simple “Did it work” ROI, and there’s the “What’s really going on here” way to look at it. Let’s look at both:

Facebook Ads ROI – the simple version:

Goal – Our goal with this ad was to gain more Facebook fans. did we achieve that at a good price?

Spent – $591 ($10 a day for approx 2 months)
Gained – 2642 fans – averaged about 40 fans a day.
ROI – $0.22 per fan. Pretty cheap!

Facebook ads ROI – the “what’s really going on” version:

Ok, so we spent spent about $600 and gained 2642 more fans. Big deal. What’s the real ROI for that? What can you do with 2642 more Facebook fans? Here’s my thinking on that:

More eyeballs – this is important because of how Facebook works. On average, about 16% of your Facebook fans see a single post. So more Facebook fans = more people seeing your post (even if the average stays the same).

If national statistics are an ok guide, about 54% of our community, age 13 and up, have a Facebook account. That means we have the potential to reach over half of our community through Facebook … for free or cheap. That’s huge, so paying $0.22 per fan to get there seems to be a small price to pay for the added benefit of being able to share the good stuff of the library with more people in our community.

Better listening tools – Also important. Consistent interaction gets us active fans willing to talk back. Having more fans gets us the potential to have more interaction and feedback, since we are engaging a larger audience.

Better advocacy channel – this one’s simple. People say good stuff about the library. In Facebook, those posts spread. Again, more people (hopefully) equals more people saying good stuff about us.

So that’s what I’m thinking anyway. Eyeballs, listening, and advocacy. More fans = more of each (or at least the potential to have more of each).

Help me out – what am I missing?

FB Hand image by birgerking

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