by David Lee King on November 6, 2012
Here’s a cool new feature I just discovered in Youtube. I posted a short, really bouncy video (bouncy because I walk sorta bouncy). The video’s nothing fancy – really just me, playing with my new iPhone 5.
Youtube noticed the bounciness of the video, and automatically offered to “fix it.” And it did an ok job, too! Now the video looks really smooth (odd, since I’m talking about how bouncy I walk in the video), and there are some weird jerks as the automatic setting either gets a bit confused or is “catching up” to me. So be warned – your mileage may vary!
Below is a screenshot of what it looks like mid-fix. You basically get a split screen to see if the video looks better, and a Yes or No button for saving the video.
Simple stuff, but sorta cool and potentially handy, too. Check it out!
Tagged as:
feature,
stabilization,
tool,
video,
video editing,
web-based,
youtube
by David Lee King on October 23, 2012
For the next couple of days, I’m attending Internet Librarian 2012. Great conference – why aren’t you here?
Day one is over – I don’t have extensive notes from each session, but I will share some highlights.
David Weinberger started us off today with a keynote presentation on his Library as a Platform idea. He explained what he meant by platform and how knowledge is changing because of platforms, and then talked a little about the library as a platform. It was a good, thought-provoking talk.
Next up … well, that was me. I’ll post my slides in another post.
Michelle Boule talked crowdsourcing, and mentioned how to give your crowd the means to survive:
- give them a goal
- let the crowd choose their weapons – let them choose the technology they want to use to meet that goal
- celebrate their successes and failures alike
M. Ryan Hess talked about Google Analytics, and then showed CrazyEgg. I’d forgotten about this really cool tool. It makes a heatmap of clicks on your website – great tool for usability, tracking clicks, etc. I need to check this one out again!
I was able to sign some books – always fun and a bit humbling, too.
And … I saw Jason Griffey’s LibraryBox in action. Very cool project, Jason!
So – good first day. Two more days to come!
Tagged as:
il2012,
internetlibrarian
by David Lee King on October 16, 2012
Last Saturday, I gave a Facebook Page session at Podcamp Topeka 2012. Part of that presentation included current best practices for posting content to a Facebook Page. Here are those best practices in bullet points:
- Call to action – you need to tell people to do things like comment, like, and share. Include the call to action in the first 90 characters of your post.
- Get to the point – 250 characters or less is best. Shorter posts get 60% more interaction than longer posts.
- Ask for short responses, fill-in-the-blank responses, etc – i.e., “Who’s your favorite author?” This type of question post gets 90% more interaction than other types of text-based posts.
- Pin important posts, so it stays at the top of your Page longer
- Be casual (and appropriate). A conversational tone will attract more interaction.
- Use images. More people comment, Like, and Share posts with images.
- Post consistently. At least five times a week to stay on top-of-mind for fans.
- Post the same types of content on the same day of the week. Example – book review Mondays. This helps fans know what to expect from you.
- Give fans access to exclusive information or content. Yet another way to drive interest and engagement to a Facebook Page.
- Find your optimal time to post. This will vary by organization.
Want to know more about current Facebook best practices? Check out Best Practices for your Page and Media Strategy by Facebook.
photo by Simon Q
Tagged as:
best practices,
facebook,
facebook page
by David Lee King on September 4, 2012
My new book, Face2face: Using Facebook, Twitter, and other Social Media Tools to Create Great Customer Connections, was just mentioned in this Inc.com article - Better Social Media Strategy: Show, Don’t Tell. Sweet!
In the article (sort of an author interview type article), I provide five tips on communicating with your organization’s customers using visual social media tools like Pinterest, Facebook photos, and Instagram.
Here are my five tips to create great visual communication that are mentioned in the article:
- Show your stuff
- Show your staff
- Get close
- Great lighting is key
- Make your photos helpful to customers
Each point is explained in more detail at Inc.com, so go read the article for more information (and thanks, Marla Tabaka, for the mention!).
And if you like that info … remember to buy my book!
Tagged as:
davidleeking,
face2face,
facebook,
inc,
inc.com,
instagram,
pinterest,
visual communication
by David Lee King on August 21, 2012
I had the honor of giving a presentation at last week’s Handheld Librarian 7 online conference. I presented a very condensed version of my book, Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.
The presentation slides are embedded above – enjoy!
PS – earlier that day, I gave another Social Media 101 presentation at a local Goodyear plant. That was a fun group to present to – lots of questions! Here are those slides, too – just for kicks.
Tagged as:
author,
book,
face2face,
facebook,
presentation,
slides,
social media,
twitter
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