Analytics for Social Media

Ah, social media channels for organizations. Why are you spending time there again? Hopefully, you’re using social media to connect with your customers, to answer questions, and to just “be there” for your service area.

Do you know if your social media channel is successful? Are you meeting your library’s goals there?

These days, most social media channels have analytics or insights that will help you figure out if you’re meeting those goals.

But what should you track? My library tracks five areas: Activity Metrics, Engagement Metrics, Referral Metrics, Activity Metrics, and ROI.

In my next five posts, we’ll look at each of those.

Image by Search Engine People Blog

Developing an Online First Mentality, Part Five: More Reading on Online First

I’ve come to the end of my thoughts (for now) on developing an online first mentality for your library. Here’s a handy list of the whole series of articles:

Developing an Online First Mentality:

To finish up, here’s some further reading on the idea of creating an online first mentality. Enjoy!

Thanks for reading!

Developing an Online First Mentality, Part Four: Where does your community hang out?

Finishing up with this series. In this post, let’s talk about something simple that relates to adapting an online first mentality.

Where are your customers?

Guess what? For most of the day, they are not in your library building.

Darn! So where are they? At school, at home, at work, in their cars, exercising, eating, etc. But NOT hanging out with you, at the library.

And that’s ok and normal, obviously.

But here’s the thing. You have access to your customers … even when they aren’t in your building.

In fact, it’s quite possible you have BETTER access to them when they aren’t in your building. Here’s what I mean – how many of you distribute your library staff throughout the public area of the library, like a store, to help people at the point of need? Not too many of us. For most of our customers, it’s very easy to visit the library, browse for a book, check it out, and leave without ever having to interact with library staff.

But online, your customers are within reach:

So … if the majority of your customers are online instead of in your library … where should you be? What’s that look like in terms of staffing? In terms of events and classes and programs? In terms of your collection and reference tools?

Definitely something to think about!

Photo by David Goehring

My Slides for Los Angeles Public Library

Last week, I visited the Los Angeles Public Library‘s central library, and spoke as part of their Innovation Leadership Program. So I re-worked my Improving the Customer Experience presentation and re-did all the slides.
Check it out!

Be Friendly to Your Mac Users

Mac VGA adaptersI use a Macbook Pro at home and when I travel to speaking engagements. Once in awhile, when the library’s IT person discovers I use a Mac, he/she says “make sure you bring your vga adapter.” And I always do.

Recently when that happened, it made me think – sometimes libraries aren’t all that friendly to Mac users. Do you:

  • Allow Macs to plug into your LCD projectors in your meeting rooms? Or any “non-library-approved” computer, for that matter (some libraries don’t).
  • Provide help to Mac users when they plug into LCD projectors and something doesn’t work? (my library used to have a disclaimer for that).
  • Provide a handful of $30 VGA to Mac adapters in case the speaker forgets to bring one? My library does now.
  • How about public wifi – do you have general connection instructions that work for a variety of devices (i.e., Mac, PC, tablets, mobile devices, etc), or just for PC users?

And if not … why? Make sure your library is device agnostic and device friendly, at least for the public.

Image by raneko