Ah, social media channels for organizations. Why are you spending time there again? Hopefully, you’re using social media to connect with your customers, to answer questions, and to just â€œbe thereâ€ for your service area.
Do you know if your social media channel is successful? Are you meeting your library’s goals there?
These days, most social media channels have analytics or insights that will help you figure out if youâ€™re meeting those goals.
But what should you track? My library tracks five areas: Activity Metrics, Engagement Metrics, ReferralÂ Metrics, Activity Metrics, and ROI.
In my next five posts, weâ€™ll look at each of those.
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