In this series of articles, Iâ€™m talking about what types of social media analytics my library tracks. Today weâ€™ll cover Activity Metrics.
Activity – this oneâ€™s easy. How many posts, pins, videos, etc have we made this month? I count each of them so I have a total for each month (most social media tools have a downloadable Excel spreadsheet report that makes counting easy).
For example, in May, hereâ€™s what my library did:
- Facebook – 91 posts
- Twitter – 93 tweets
- Youtube – 5 videos
- Pinterest – 15 pins.
Then I lump all of those together, so that I have a total Activity number for each month. In May, my library createdÂ a total of 204 social media posts.
Why do we count this? Two reasons:
- Itâ€™s important to see what staff are doing and where weâ€™re spending time. If thereâ€™s a jump or a lag on an individual social media channel, we can easily see it through the monthly numbers. Then, we can figure out what happened (i.e., someone went on vacation, someone got excited about something, more customers asked questions so we posted more, etc.).
- For some special ROI stats that I will share later!
What do you count? Iâ€™d love to find out!
Image by Stephen Coles