I gave a webinar for PLA last week on digital branches – fun stuff! Here are my slides… if a recorded version appears, I’ll link to it here!
by David Lee King on March 25, 2013
by David Lee King on November 28, 2012
Thinking a bit more about my last post on using Facebook ads to actively seek out new fans … Why try to get more fans in the first place?
Another way to ask that – What exactly do you want from a Facebook Page?
Here’s a list of 5 things libraries might want out of a Facebook Page. These five things are a happy convergence of stuff Facebook is good at, and stuff that libraries (and other organizations) might find useful, too. See what you think, and add to my list!
Five things a Facebook Page is good for:
Those are my five things … What are yours?
Photo by Flood
by David Lee King on October 23, 2012
Here are my slides from my session.
Here’s the session description – Ever had that feeling there was something missing on your website, or something not quite right … but you couldn’t put your finger on it? In addition to the seven essential elements, King describes ways to take your library’s web presence to the next level. Leave with lots of insights and ideas to improve your library’s website!
Great turnout, and a ton of tweets from it, too. Thanks!
by David Lee King on August 28, 2012
My library has been running some experiments and pilot projects on our Facebook Page – some on our own, and some with help from Ben Bizzle (who’s doing some research on Facebook Pages) and so far, they have been really successful. This post explains one of them.
See the ecards image? Ben had posted this to a couple of library Facebook Pages, and it was pretty successful – so he asked if I could post it to Topeka’s Facebook Page. So I did – at what I thought would be a rotten time to post – 9:08 am on a Thursday morning.
I was wrong.
This post is the most popular post EVER for Topeka’s Facebook Page. Here are the basic stats I’m getting for it so far:
And from Facebook Insights, I’m seeing this:
A bit more about Virality, because for us anyway, this is HUGE. The median Virality rate for Facebook Pages, according to ZDNet anyway, tends to be around 1.92%, and a really stong Virality rate, meaning your post was pretty popular, is around +2.5%.
So you can see why I’m getting a wee bit excited about a 16.92% rate, right? That is HUGE. And not just “huge for my little ole Topeka Library” huge. This is actually a pretty big accomplishment. And one I’d like to see more of on my library’s Facebook Page.
So what’s going on here? Why did this particular post get so big? Here are some thoughts on that (you might have some ideas too – I’d love to hear them):
OK David, so you got a lot of likes and comments and shares. So what? How does that help the library? I have an answer for that. A couple of them:
I’d love to hear your Facebook Page successes! Share away!
Oh – and if you like this post, you might also like my new book, called Face2Face: Using Facebook, Twitter, and other Social Media tools to Create Great Customer Connections. Get it now!
by David Lee King on August 21, 2012
I had the honor of giving a presentation at last week’s Handheld Librarian 7 online conference. I presented a very condensed version of my book, Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections.
The presentation slides are embedded above – enjoy!
PS – earlier that day, I gave another Social Media 101 presentation at a local Goodyear plant. That was a fun group to present to – lots of questions! Here are those slides, too – just for kicks.