Would you follow your local grocery store in your favorite social network? The Topeka Hy-Vee is on Twitter and Facebook – and they WANT you to follow them!
Two observations here:
Social networking IS slowly becoming “normal” – I’m seeing similar “follow me on Twitter and Facebook” signs all over the place, at stores, restaurants, hearing it on the radio, etc.
If a grocery store can keep multiple social networking sites fresh (the Topeka Hy-Vee Twitter and Facebook Pages are updated daily) … I’m guessing you can, too.
And a question. Hy-Vee put a sign in the middle of their meat department advertising their social networking sites. Where are your signs? How are you inviting users into your digital spaces?
Andy at the Agnostic, Maybe blog (you are reading Andy’s blog, right? Good stuff there) recently posted Deconstructing Library 2.0 – and asked some good questions (I left a couple of comments).
Jenny Levine at The Shifted Librarian responded with a whole blog post (yay! Jenny posted! Jenny posted!). I almost responded in her comments, but needed some more time to process my thoughts. I’m not sure they’re processed yet. But I’ll throw this out – maybe y’all can help, and add to the discussion!
I’ll start us off with some observations from Jenny’s post. She quotes Andrew Burkhardt at the Information Tyrannosaur blog (yet another interesting blog to read) who said “The time has come for libraries to be social on the web. Social is the new normal. It has become mainstream and people expect it. Library 2.0 is not dead, it has just become boring and commonplace. And to quote Clay Shirky, “tools don’t get socially interesting until they get technologically boring.”
Then Jenny goes on to say this: “The hard part, though, is that Library 2.0 doesn’t really replace anything … the opportunities these new tools afford us are in addition to everything we’re already doing, which causes problems, because we don’t get additional resources to implement them … That means being out in your community physically and digitally …”
My question is – are we there yet? I don’t think so. Remember my recent Facebook post? I pointed out that successful library Facebook Pages have staff members actively pushing out content and participating with their users in Facebook. There were some shining examples, and there were some, for all practical purposes, dead pages, too. Maybe those libraries ran into Jenny’s reality of Facebook being “… in addition to everything we’re already doing, which causes problems, because we don’t get additional resources” … so they dropped they thing they didn’t find to be important.
Or maybe, for those libraries, the technology has not yet “become boring and [more likely] commonplace.”
Here’s what I’m noticing when I speak at a library staff day event. I’m usually brought in to speak about “emerging trends and transformations” (translation – web 2.0 tools, services, and underlying philosophies). At these libraries, there’s usually a small cluster of staff that “get it” and are glad I’m there. There’s also usually a couple of staff that think that I’m somehow ignoring the digital divide, forgetting about people who need reading glasses, or even making library services tough for old and poor people.
Then there’s everyone else. For the most part, this larger group hasn’t really adapted to emerging tools, services, or philosophies (but are very willing to learn and to experiment). This is where the new stuff isn’t yet commonplace. For example, maybe some of them have personal Facebook profiles, and use them to reconnect with high school buddies, or maybe their daughter who lives out of state. But when I introduce them to using an organizational Facebook Page to connect with their community – to “be the library” to those people, in that digital space … well, that’s a whole different enchilada.
It’s the very same reaction that some staff might have if they were told to get out of the building, attend a local community focus group … and represent the library while there. It’s different like that … in the same way.
So, my tally on the good stuff mentioned in those posts:
“The time has come for libraries to be social on the web” – Yes, definitely.
“Social … has become mainstream and people expect it.” Yes and no. A growing segment of our community DOES expect it – but maybe not our traditional “regulars” who visit our physical spaces.
“Library 2.0 doesn’t really replace anything … the opportunities … are in addition to everything we’re already doing” – Yes, definitely.
Emerging = growing pains. For many of us, I think that’s where we are right now. We are emerging in many ways, and will continue to do so. But that emerging thing brings a lot of growing pains with it – new things to learn, new priorities, new philosophies to adapt to our organizations, new jobs being created to meet new needs.
Yay! and Ouch! at the same time. What do you think?
Lots of you left some great ideas in the comments, so I thought I’d do a little copy/paste and highlight some of them … because they’re really very cool ideas!
So – here are what some of YOU are doing with Foursquare:
Colleen Greene: Pollak Library (at Cal State Fullerton) is using it in beta mode, adding in a bunch of To Do items and Tips for students (i.e., get a Titan Card, set up their borrowing privileges, check their circulation record, use one of our AV or Group study rooms, visit the latest exhibit, etc.). our Social Media Team is exploring the idea of prizes. I am also teaching our campus social media working group how to use it and incorporate it into a campus culture.
Jason Clark: Saw this in a tweet from NYPL which talks about the kernel of an idea – summer reading meets foursquare . A friendly reading competition in the mobile space? Job description provides some more detail. While this isn’t true foursquare integration, it points to how foursquare could lead to/inspire new library apps and services.
libmario: Harvard and UNC recently teamed up with Foursquare to encourage social engagement with the campus community ,including faculty. Innovative way to encourage learning and connections that could be extended to libraries. – http://mashable.com/2010/01/12/harvard-foursquare/
And one interesting sidenote. Sometimes, people can be a bit negative about our libraries while adding tips to Foursquare. For example, Stephen Francoeur said “Saddened to see that one tag already added to my library: shitty wifi. Hope to find a way to turn that perception around.”
We’ve had one of those, too. Jason D. added this To Do list item to my library’s entry: “Late fees are being enforced, so to help you remember to take your books in, sign up for email reminders via tscpl.org.” Not sure that’s really a negative comment, but it makes us sound a bit like “enforcers of the evil late fee” or something…
Anyway, yet another use for Foursquare – see what customers say about you in the Tips and To Do lists sections (then see if you can improve or fix those things).
I don’t attempt to predict stuff very often, but I think this one’s safe – I think Apple’s new iPad is most definitely a game changer.
Why? Because it combines so many things into one handy, easy-to-use device. Just watching the video about the iPad and poking around on the website a bit, you find out all that the iPad will supposedly do, including:
web browsing
email
photo viewing
watch videos (even YouTube videos)
listen to music (it has iTunes built in)
buy and read ebooks
a cool map
note taking
a calendar
Contacts list
iWork (Apple’s answer to Microsoft Office) is rebuilt for the iPad, so you have word processing, spreadsheets, and presentation software
The App Store works here, too, which opens up 140,000 apps that all do different things
And of course, it’s multi-touch. So instead of having to use a mouse or keyboard shortcuts to operate the thing … you just touch the screen. I’m just amazed that Apple seemingly rolled up a Microsoft Surface, a tablet PC, a video player, a netbook, an iPod, and an ebook reader, and came out with something light, cool, and truly unique. Except maybe the name – sorry Apple, but the iPad is a silly name.
Apple could turn this thing into a student’s best friend. Instead of carrying a heavy backpack around, students could use the iPad to carry all their textbooks (assuming Apple partners with textbook companies), any multimedia they need to watch, their word processor to write papers (or they could just use Google Docs via a wifi connection), multiple ways to take notes, communicate to classmates and teachers via email/IM/Facebook/Skype/etc. And still have their favorite photos, their grand music collection, and a couple of fun games with them, too.
How about for libraries? Think Reference Desk and roving reference here. It’s the same price as a netbook laptop. But probably easier to carry around, easier to show stuff to people, easier to make the text larger for people who need larger text (you just touch and stretch the screen with your fingers to make the text larger – just like an iPhone). And has a 178 degree viewing angle, so it would work well to show stuff to patrons.
Game changer? I think so … or maybe I’m just gushing at the cool new toy. What do you think?
Foursquare is a location-based game. From Foursquare’s website: “We’re all about helping you find new ways to explore the city. We’ll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people.”
Basically, Foursquare works like last.fm or librarything, but instead of sharing music you’ve listened to or books you’ve read, you’re sharing places you’re visiting, and aggregating that list out to your friends.
To play, install an app on your phone, via an iPhone or Android app (a Blackberry one is in the works). You can also use the mobile version of their website for other phones that have web access. Then go visit places … like a coffee shop, a restaurant … basically wherever it is that you go. Once there, “check in” with the app. Checking in gives you points and badges. If you visit a place more than anyone else, you become the “mayor” of that place (until your title is swiped by someone else).
Friend people, and see your points tallied with everyone on your friends list. In the process, you can also create to-do lists and tips at each place you visit, and suggest things for your friends to try or do. Every time you do something, it can be shared with your Twitter and Facebook friends.
So … how does this relate to libraries again?
Well… here are some ideas for your library or organization on Foursquare:
Add your library as a place, or edit the entry if someone else has already added it. You can enter your street address (Google map is included, phone number, and your library’s Twitter name.
Add tags relevant to the library. For example, I have added the tags library, books, music, movies, and wifi to my library’s Foursquare entry. If you are in the area (Foursquare is a location-based service, so it knows where you are) and search for wifi – guess who’s at the top of the list? Yep – the library.
Add Tips and To Do lists. When you check in to a place, you have the option to add tips of things you can do there, and you can create To-Do lists of things you want to do there. For libraries, both are helpful – it’s a way to broadcast your services to Foursquare players. To Do lists are handy, because you can make the list and other players can add those To Do list items to their lists, too. When they do something on those lists, they gain points. Think of it as a fun way to get people doing stuff at your library! Just think – someone could gain points by getting a library card – how cool is that?
Add your big events. Then, you can have an event check-in with prizes for the first person who checks in, etc.
Shout outs. These are a type of status update, and can be sent to Twitter and Facebook. So do stuff, then shout out that you’ve done them.
Ok – so Foursquare is definitely fadish right now, and is mainly played by Twitter and Facebook users. But it’s also a great way to connect with a very active, involved online mobile community – and pretty much every city and town has that these days.
Here are a couple of other articles on Foursquare:
I’m pretty psyched to be speaking at a number of cool places this year (if you’re really curious about my 2010 schedule, look at my presentations page – I try to keep that up-to-date with upcoming speaking gigs).
One conference I’m pretty psyched to be attending and speaking at is this year’s UGame – ULearn symposium. It will be held on April 1 in Delft, Netherlands.
OK – I admit. I’m geeked out about this one for a number of reasons here:
It’s in the Netherlands! What’s not to like about that?
Here’s more about the conference (from Jaap van de Geer):
“This year … UGame Ulearn … is all about the User Experience. Next to the use of gaming in educational programs and in libraries the theme of UGame Ulearn is always Innovation & Inspiration, with the focus on new services and products.
User Experience or UX has to do with the way customers or clients see your company, website and service. Is the experience satisfactory then they will come back, if not you may never see them again. The User Experience starts at home. Internet and the website play an important role, but also mouth to mouth and communication through communities such as Facebook and Twitter. How we can provide the best experience and which products can help us is the essence of UGame Ulearn 2010.
1st April the Auditorium of the TU Delft opens to welcome 700 librarians and educators. International speakers such as Michael Stephens, David Lee King and Gary Vaynerchuk will bring the visitors up to date under excellent supervision of our own world famous pod/vodcasting priest Father Roderick. This year we have decided to make the Exhibit Hall an important and interactive part of the conference with workshops and pitches and we make sure people have enough time in between speakers to visit the stands and listen to presentations on the latest innovations.”
So … if you’re able, come learn about the user experience with me! It should be a great symposium. If you can’t come in person, I promise to take good notes and post those … I might even post some photos and videos, too.
I’m sometimes asked why librarians should be interested in Facebook. Here’s a great answer to that question, via other librarians!
This video is one of a series of videos I’ve been creating for our library, called Tech Tuesdays. Tech Tuesdays is a weekly video series that focuses on emerging technology, library technology, etc – and focused on our patrons (find more of them in Topeka Library’s YouTube channel).
For this particular Tech Tuesdays video, I interviewed four of my colleagues at work, and asked them why THEY use Facebook. The answers are great:
Jeff, Adult Services:
keep track of friends
invited author to speak at library
Anne, Adult Services:
keep track of friends
teaching a facebook class for senior citizens on how to connect with family through facebook
Kyler, Youth Services:
keep track of friends
posts his upcoming music gigs (for himself and for library storytimes) on facebook
Gina, Library Director:
keep track of friends
shares info about the library and personal life
Interestingly, all four answers include a mix of personal connections and actual library work. Social media is still a pretty gray area – is it work? Is it play? Is it both? I think it’s definitely both… but that’s for another post.
I’ve been lax – forgot to mention some cool interviews going on at the Finding Education blog. They have an interview series going on, and are interviewing educators and librarians … “that rock.”
Here’s a list of the librarian interviews I’ve seen so far:
On Tuesday, I gave a Designing the Digital Experience presentation at Nassau Library System in New York. It was a fun time – lots of good questions and discussion!
Kansas librarians, pay attention! You might be interested in 23 Things Kansas, a 23 Things program for our state.
What is a 23 Things program? From the 23 Things Kansas website, it’s “a fun way to learn about and practice with online tools for community, sharing and productivity.”
And it’s a pretty cool thing – for January-April, you learn about many emerging web-based tools – some familiar, some not quite so familiar. Each week focuses on one thing – for example, the week I’m facilitating is all about web-based video. So that week, we will play with sites like YouTube and Vimeo, search for videos in video search engines, and some of us will even create videos and upload them to the web. And then some.
This is a follow-up post to my original post, 
I don’t attempt to predict stuff very often, but I think this one’s safe – I think 
I’m pretty psyched to be speaking at a number of cool places this year (if you’re really curious about my 2010 schedule, look at 
