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From the category archives:

Library 2.0

More Chat in the Catalog

by davidleeking on May 30, 2009

Remember my post on TSCPL’s Meebo chat widget embedded in our library catalog? Since then, we have stopped using the Meebo Me widget. It was great – it helped us start our IM reference service, and it was easy to embed pretty much wherever we wanted. But we grew out of it!

We discovered a few shortcomings, like not being able to send hotlinks through it, and our public services staff really wanted the ability to send an IM to someone else. So now, we’re using Libraryh3lp for our IM reference service. Libraryh3lp gives us those added benefits and more.

And we’re doing a few different things with the catalog embed, too. Here’s a pic of the keyword, No Records Found search:

New version of the Chat Reference service in the catalog

We’re trying to make instructions clear, friendly and attractive. If you click the Ask Now button, you get a tiny IM widget pop-up page. Why pop-up? With our Meebo widget, we discovered that a lot of people would start asking a question, then click something … and they’d be gone, because they had clicked away from the page with the embedded IM widget. Bumer! With our new pop-up version, that problem is solved. Users can click away all they want … and still interact with us.

But even cooler than that – Michael, our web designer (one of his many hats) discovered a way to embed a similar thing on the Search Results page:

Search Results page - Chat added!

This provides more opportunities for patrons to ask questions when they get stuck on a search – even if they’re finding things. Basically, they have access to us ON EVERY SEARCH they do.

And not just IM access – that’s provided via the Ask Now button. But we also include our phone number and a link to our email Ask a Librarian form.

We’re excited about this – should be fun to see if we get more catalog-related questions.

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Marydee Ojala

New technologies:

* all things 2.0 – web, library, enterprise, etc – empowerment, sharing, communicating, these are the unifying themes
* social networking/media/software – unclear terminology, collaboration is the unifying theme
* Examples – blogs, wikis, tagging, rss, flickr, youtube, etc, etc, etc…

Implications for research:

* magazines & newspapers are adding info to their websites that don’t show up in their archival versions
* what is a publication? what is saved? what are we paying for?

Social Media for research:

* search.twitter.com
* linkedin
* look for company, product, people names
* particularly good for competitive intelligence

What does it mean for info pros?

* does your management appreciate the power of social? Do you want your boss as a friend? What to do when they friend you?
* does your staff appreciate the power of social? Same questions with staff – do you friend them? What if they friend you?
* do you?

Personal vs Business

* some social tools are useful for research
* you’ll get little pushback when using sites like linkedin, digg, furl, etc
* if downloading software or using java is involved, you may have problems with IT
* keep your personal life out of worklife – did you REALLY want to know “that” about your colleague?

internal vs external?

* will it be inside or outside the firewall?
* etc

common sense

* would you add your library’s collection of proprietary materials to librarything? No…
* would you use twitter to complain about a patron? No….

Appropriateness

* would you superpoke your boss? etc

Social in a business setting

Evaluation: guidelines not different from past criteria. peer pressure … also not just a library thing – it can go way beyond libraries.

Why add these? customer expectations, marketing, sharing info, reputation management, etc …

Recommending: get outside your comfort zone. Not just a library decision… opportunity to join a larger conversation. Talk to your community!!!

Position your library as tech experts and social media experts.

Justifications: some organizations just ban them… Does management even know if you’re using these things?

Enterprise social tools: there are a number of behind the firewall social networking tools, just for an intranet. Sharepoint, yammer, Jive, Vignette are examples.

Ask what problem does this solve? ask what are you trying to accomplish, then how can you best accomplish it? THEN hunt for tools…

Will it survive? As companies get bought out, with economy, etc… Is there tech support? Who owns the data, look at the pros and cons.

Common Objections:

* this social stuff just wastes time – comeback – it’s a management issue, not a tech issue. Doesn’t matter if you got something done because of facebook or because you’re just incompetent…
* invasion of privacy – not an issue…
* security violations – IT says it’s dangerous… Our government has authorized blogging … etc. If government can do it, then we can do it. There’s a map of where Hilary Clinton is traveling
* employees could give away corporate data – another management issue. You have policies in place already – has nothing to do with tech.
* It’s just a fad… Oh, talking to people is just a fad!
* Sarbanes Oxley? another management issue, not a tech issue

Ex – a wiki has nothing to do with credibility. It’s all up to the guidelines for the project – has nothing to do with tech.

These aren’t trivial: don’t be too quick to brand people luddites. Theya re real and serious concerns. some are deal killers, some aren’t. You need to know the difference and be able to explain the difference.

Don’t say Yes, but – say Yes, And…

counter arguments: need to be constructed with the understanding that some of the objections are valid. Understand the tech ramifications of introducing new tech. Management responsibilities include setting policies.

Stakeholders: IT, marketing, HR, strategic planning (ie., some things can’t be shared), managements, etc – there are others… you have to approach each one differently.

Each has different worldviews and worries

Understand dynamics: is your organization risk-adverse, do they like to take risks? Etc.

Business case:

* align with org’s goals
* understand internal decision-making process
* build case based on outcomes
* deflect criticisms in advance
* anecdotes or stats – it depends on who you’re talking to

tailor your argument: timing is important…

Money: everything costs – time, maintenance, etc… ROI, non-monetary benefits…

Delivery – will vary. powerpoint, executive summary, brief narrative, start with benefits (problem to be solved, need or opportunity), then move on to technicalities

management buy-in: never guaranteed. Do you really need to ask permission? Make sure to communicate. No surprises is good managmenet mantra.

Measure success: marketing is essential. measurement over time determines if you should continue. Keep your eyes open for the next new thing.

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23 Things Summit notes

by davidleeking on March 3, 2009

Today, I participated in the 23 Things Summit, a webinar focused on exploring and improving Learning 2.0/23 Things programs put on by Webjunction, MaintainIT, TechSoup, and Topeka & Shawnee County Public Library. For my tiny part of the summit, I interviewed Helene Blowers and Michael Sauers. Here are notes on other people I listened to:

Twitter hashtag – #23smt

I interviewed Helene Blowers – here are my questions:

  • The concept of a Learning 2.0 or a 23 Things program originated with you, I believe. Can you share where this idea came from? Why did you start it? What was going on?
  • How did you start the program? Was it considered employee training? Did everyone at the library have to participate? Was there some impetus from admin to go through the program?
  • You did the first one – How did it go for your library?
  • If you could go back and do it differently, what would you change and why?
  • Was there any resistance with staff, lower or upper level?
  • It’s now global – how did it start taking off? Where is it now?

Jen Maney

They did 13 things – put them on a wiki

ended up doing a program for the whole state of arizona

2 goals:

  1. encourage exploration of 2.0 tools
  2. provide staff with new tools to better support the role of libraries as places of discovery

3 rules:

  1. give yourself permission to play
  2. make time for discovery
  3. have fun!

what we did right: included things relevant to area libraries, like online gaming, digital downloads – nice.

cool outcomes included: connections between people, rural library participation, early and late beginners, people did it at home, dial up didn’t stop them!, empowerment, not just for young people anymore!

Needed more communication!

Needed more local facilitation, have “a buddy” to help them

more incentives

13% completion rate – numbers weren’t the goal – people are still working on it

Ann Walker Smalley, Ruth Solie

From Minnesota

used blog as delivery method – 23thingsonastick.blogspot.com

tried to avoid things that were downloadable because of public lbirary policies

wow – some libraries actually unblocked things that were blocked just for this program – very cool

1600 registered participants! Wow. 600 finished, 38% finish rate. They received a USB flash drive. Nice.

********

Next up, me interviewing Michael Sauers

He presented, then I asked two questions:

  • How do you set up getting CE Credits for this? Great idea
  • Has anything come of your program yet, like new services, new blogs, etc?

**********

Bobbi Newman

Missouri River Regional Library – first in the USA to do this after Charlotte’s original program

added MySpace because MySpace was getting bad press, but users were using it so they wanted staff to be familiar with it

Their program ran a full year

Lifelong learning was important

(sorry, I missed stuff here! My bad)

**************

Shirley Biladeau

[aside - our twitter hashtag, #23smt, has trended - it's #9 right now]

Their program info is here

They encouraged library directors to encourage their staff. Nice.

**************

Q & A

Facilitated by Stephanie Gerding

Q: How do you get buy-in? How to sell this to management? How do you champion the concept of 2.0 to a 1.0 team?

A: Jen – it takes time. Admin has to hear about this stuff more than once.

Q: How do you encourage play?

A: Have peers do the coaching/mentoring

Q: How much time per week is needed for this program?

A: One hour

A: Michael – the answer is: it varies widely person to person. Some people spent 15 minutes, some spent 6 hours, etc.

A: Bobbi – they originally thought 2 hours a week, but participants told them they needed much more time than that

Q: For those running the program – how much time?

A: Bobbi – round 1 took a lot of time! At night, on her own time… Round 2 – comments were left on the official blog rather than on everyone’s blogs

A: Jen had a student working 20 hours a week on this

Q: incentives

A: Michael – used donations

A: Vendors

A: Certificate of completion, mp3 players

A: library association funds!

A: CE certificate credit

A: Bobbi – their team paid for completion gifts out of their own pocket because they believed in it so much – cool

Q: How did you measure participation and completion?

A: spreadsheet – someone used Google spreadsheet

A: Used SurveyMonkey to do a survey about what got answered

Q: DId you use an online community or CMS?

A: Ning, Drupal, wetpaint, Blogger, etc – a variety

Q: Replicating?

A: school librarians DID participate, but had to do it from home because most of the tools used were blocked

Q: did small libraries participate?

A: yes – many one-person-staff libraries did

Q: How did it change your styles as coordinator?

A: converted people to the “go play with it” style

A: remember that people learn in many different styles

Q: Has anyone done a 23 things styled program for patrons?

A: great idea

A: Metronet in MN is doing one with highschool students

Q: How do you deal with people who say they don’t have time?

A: Michael – make it continuous, flexible

A: no time is good for everyone, so provide options

A: make it relevant to their lives

Q: Did anyone use Second Life as a thing to learn?

A: No…

A: Michael mentioned that SL has an extra download component, and many sites can’t or don’t want to install extra software…

Q: Impact on community

A: help patrons with the tools they’re using

A: Bobbi – Outreach tools

I missed a lot! Thankfully, the archive is here.

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I Was Featured in TK MagazineI recently gave a book-related interview for a local-to-Topeka magazine, TK Magazine. People actually read it! I’ve had a number of people stop me and say they saw “my article” – that’s sorta cool. Here’s the interview:

**********

In the March/April 2008 issue of TK, we introduced you to the Topeka and Shawnee County Public Library’s new “Digital Branch” – a library branch that exists entirely on the Web, enabling you to check out books, pick out movies and music, and just about anything you else you want to do at the main library (except you can do it all in your PJs!).

The whiz behind the development of the library’s website [aside - LOTS of very smart people built our website - definitely not just me!] is David Lee King. He has just published his first book, “Designing the Digital Experience,” which aims to help you create a website that offers such a positive digital experience that your visitors will not only return, but will share links to your site with all their friends, family and co-workers.

TK: What is “experience design?”

DK: Experience design is the practice of designing, well, lots of things – products, services, events, and environments – but with the customer’s experience fully in mind. A good example of experience design in action is a visit to two restaurants, McDonalds and Hard Rock Cafe. At McDonald’s, you get a sandwich, and the normal fast-food experience – rather bland (some would argue, just like the sandwich).

But when you visit the Hard Rock Cafe, the “experience” you have while at the restaurant is geared toward a theme – that of rock music. Everything, including the food and drink you order, the decor of the place, t-shirts you can buy, even the background music playing, is themed to provide you with a “rock and roll” experience that you can’t help but notice.

Hard Rock Cafe has designed an experience around rock and roll – only part of the total experience involves the actual food.

TK: How does that relate to my website?

DK: Websites are rapidly changing from electronic brochures about an organization or business to an actual destination, where real-life, real-time transactions take place. Take my bank, for instance. At my bank’s website, I can balance my checkbook, pay bills, and transfer money. I can do actual, real-world things at the website.

Organizations are starting to improve the experience their customers have while at the site in order to better serve their customers.

TK: What will our readers learn from your book?

DK: My book will quickly get you up-to-speed about what digital experience design is, and different approaches to take with your website in regards to digital experience. I also provide ideas to help jump-start your thinking about what your customers experience while at your website, and ways to help improve those experiences.

* original article online at TK Magazine, used by permission

** Photo by Bryan Nelson

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Carnegie Library of Pittsburgh Rocks!

by davidleeking on January 8, 2009

Carnegie Library of PittsburghJust a small update to my post Ask-a-Librarian Services Need a Reboot. There’s been an interesting discussion taking place in the comments to that post, ranging everywhere from telling me I’m “out of touch,” to lots of really cool discussions, to this – one library that I pulled some quotes from actually improved the wording on their Ask a Librarian email page.

I quoted specific wording from 8 public libraries (again, not trying to pick on them – there are many similarly-worded services out there). One of them was the Carnegie Library of Pittsburgh.

One of the commenters, Richard, who indicated he works at “one of the offending libraries” made some very good points (as have others – thanks to everyone who contributed so far!). Today, he posted a comment saying “At least no one can say we’re recalcitrant blockheads. Semantics noted and changed” and provided a link back to Carnegie’s Ask A Librarian page. Go take a look. They have updated (and in my opinion, greatly improved) the wording.

What originally said “Every reasonable attempt will be made by library staff to respond to reference questions within 48 hours … E-mail Reference Questions should be limited to those that have concise, factual answers … Individuals are limited to three Electronic Mail Reference Questions each week” now reads much more digital-native friendly. Some snippets:

  • If you prefer using e-mail to communicate with us, we’ll be happy to respond to your requests
  • questions are usually answered in the order they’re received

All the stuff about a potential 48 hour turn-around-time, limiting the types of questions, and especially the limit of 3 questions a week is gone.

And – if you want to get a bit more of the back story on this change, check out this post from the Library Alchemy blog (great blog, by the way).

So – cudos to Pittsburgh!

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Ask-a-Librarian Services Need a Reboot

by davidleeking on January 6, 2009

Hippie discriminationWhat would you say if I told you that some libraries discriminate against a certain type of customer? That some customers, because of the way they asked a question, were purposefully pushed to the back of the line, told to wait 2-3 days for an answer, and that they couldn’t get an answer to some of their burning questions … because they’re “that kind” of customer?

You’d be furious, right?

Well … believe it or not, many libraries are doing that RIGHT NOW – today, in fact. Take a peek at these email and chat reference policies for a sec, then come back and let’s talk:

  • Note – not picking on any particular library – there are MANY MORE examples out there…
  • New York Public Library: “We will make every effort to respond to your question within two working days
  • San Francisco Public Library: “In depth questions will be forwarded in e-mail format to subject specialists, who will try to get back to you within 2 days.” Their IM service – “The IM reference service works best for answering brief, factual questions.”
  • Hennepin County Library: “We can provide brief answers to questions or suggest locations and sources to answer your question. We will respond within 48 hours.”
  • San Diego Public Library: “If you are in a Library building, we highly recommend working with Library staff before using these online services” … “Library staff is able to provide short, factual answers.”
  • County of Los Angeles Public Library: “Send us an email or fill out the form below. Reference staff will respond to your question within 48 hours (excluding weekends and holidays).
  • Houston Public Library: “You should get a response to your e-mail within 48-72 hours, excluding weekends and holidays … If you are working against a deadline, you may get a faster response by visiting or calling your local library …”
  • Carnegie Library of Pittsburgh: “Every reasonable attempt will be made by library staff to respond to reference questions within 48 hours.” … E-mail Reference Questions should be limited to those that have concise, factual answers … Individuals are limited to three Electronic Mail Reference Questions each week.” (check out this update)
  • Kansas City Public Library: “Questions sent to the Library by using this form will be answered by e-mail within 48 hours excluding holidays and weekends.” Their chat service – “AskNow! is a live, online reference service for questions that require only short, factual answers that can be found in online resources.”

Ouch! Now, let me ask you this. If I walked into any of these libraries and asked the same question in person:

  • Would I have to wait 48-72 hours for a response? No.
  • Could I ask the same question on a weekend? Most likely, assuming the library was open.
  • Would they limit my questions to THREE A WEEK??? I sure hope not!
  • Would I be limited to asking ONLY questions “that require only short, factual answers that can be found in online resources” as KCPL mentions? No.

Is this REALLY how you want to treat your customers? Especially that growing group of customers who are already using your digital branch and are taking advantage of your digital services? Please don’t tell me that you can somehow only serve those customers who actually walk into the library and up to your physical reference desk, but can’t get to the customers who call or email or IM or txt you in a timely fashion. I’m not buying that.

The problem isn’t the volume or the format of the question, but the way your reference services are arranged. Rearrange it. Now. Please.

In essence, you ARE discriminating. Discriminating against a growing, younger, web-savvy customer base. Customers who *almost* have all the tools in place to simply ignore you and your grad-degreed, professional information-retrieval services. Especially if they are treated like second class customers when they ask a question using their preferred, and handy, means of communication.

Does this make sense? Do you really want to be “that guy?” I think not. The libraries I mention above all want to do a great job, I’m sure, as do you. So let’s work on improving our online services … like now already!

******

To be fair, I checked out my library’s ask page too (and crossed my fingers, and said a little prayer before I clicked :-) . We did great! Here’s what we do:

  • We mention how good we are (”provide quick, accurate answers”)
  • We mention that the phone is the fastest way to get a response, rather than forcing customers to visit in-person (”If you want to talk with someone immediately about a question you can call us…”)
  • Instead of giving some outlandish timeframe for a response (i.e., 24-48-72 hours), we say “We will help you as quickly as we can.”

And my personal favorite – for more complex questions, we direct customers … not to the physical desk, but to email! We don’t even mention the desk or having to visit the library in person on our Ask Us page.

Why? Because those customers are already in the library, using our Digital Branch. They need to get the same treatment as any other customer with any other question.

photo by Neubie

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Doing Stuff at the Library’s Website

by davidleeking on January 4, 2009

make real stuff for people to do at your website!Here’s something to ponder, next time you’re looking for something to ponder. What can you actually DO at your website? Can you do most of the the real “stuff” that your library offers as activities?

“Well duh David, of course we can – we have a catalog…” you might say. Hmm…

If I walk into a library today, here are some things I can do there:

  • check out a book
  • read a book or magazine
  • take notes and do research
  • put a public PC on reserve for later
  • pester the reference librarian with questions
  • check stuff out when I’m done
  • attend a training session or a fun program

Just a normal day at the library, right? How about at your library’s website? If your website is a “traditional” library website, there’s not much actual stuff to do. A traditional website exists mainly to point you to “the real thing” – the actual building and the catalog (in many cases anyway – not everyone is automated, yet!).

Anyone see a problem with that? The library can be much larger than its physical building, and considerably extend its reach without the building as the main focal point for library services.

Let’s look at some non-library examples for a sec. What are other businesses and organizations doing? Amazon? You can’t visit the “real thing” – it only exists online. Ebay? Same way. Barnes & Noble? Their “real place” exists both online and physically.

How about something boring like Sears? I can shop Sears anywhere – I don’t have to visit the “real thing” – because they’ve made their website a place where I can actually do “real stuff.” And in some cases, using the website is actually better than the “real thing” (for example, shopping for undies or pjs can be embarrassing in person – but online? Not so much). Businesses have turned their websites into the “real thing.”

So, back to your organization. Does your organization primarily exist in the brick and mortar world? And don’t tell me “well, yeah David, we have a website.” That’s not good enough anymore. What can you actually DO at your website?

Yes, in the library world, you probably have a library catalog in place, and some databases. Maybe an “email a question” service (”We’ll get back to you within 48 hours (excluding holidays and weekends)” – quote from a library’s Ask a Librarian service).

But what else? Can you browse your collection? Probably not. Can you subscribe to feeds, so you can get updates whenever a page is updated with new info? Maybe. Can you instantly contact a librarian to ask your burning question or get clarification through IM, chat, email, or Twitter? Probably not.

What if I want to start a conversation or attend a program? Can I do that at your digital branch?

Why not?

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Attracting Friends, Part 2: Twitter

by davidleeking on November 22, 2008

In my last post, Attracting Friends, Part 1, I discussed how to attract friends for your library social networks generally … by doing the hard work. Now on to the specific tools – how do you find and attract friends, as an organization, using Twitter? Here are some ideas:

  • use local services like TwitterLocal or TwitterMap to discover local twitter users, and subscribe to their feed. Say hi. Interact with them. They won’t friend you if they don’t know you’re there.
  • put a Twitter chicklet on your site. You can use a chicklet that does a specific thing, like TwitterCounter (shows the number of people following you – I have an example on my site), or a generic chicklet/graphic link that simply announces that you use twitter. Go one better, and say “follow me on Twitter” in your link/chicklet. This announces that you’re looking for followers.
  • Does your organization have accounts set up in other social networks, like Facebook, flickr, or YouTube? Mention your Twitter account on those other profile pages.
  • Do local media/businesses use twitter? Connect with them. For example, in Topeka, my twitter friends include some tv news anchors and the general manager of a local news station. Connect with them, and start talking. Others that have connected with them will notice, and maybe follow you.

What am I missing? Please share!

Update: This is part of my slowly-growing series on organization-based friending in social networks. Here’s what I have so far:

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Attracting Friends, Part 1

by davidleeking on November 17, 2008

A couple posts ago, I suggested that libraries stop friending other libraries and to focus instead on their local community. (aside – If you need/want to connect with other librarians, that’s great – make your own personal account for that).

Now, on to how? What are the different ways one can friend others in popular social networking sites, and how can you find and attract friends in each? That’s a bit more difficult, and takes a bit more work. I’ll take a couple of posts and give some pointers (and would love for you to join in and suggest your own idea,s too!).

Here are some general ideas that work for most of the new social networking tools:

  • Setting goals (have I mentioned this one enough?). You need to figure out what you want to achieve with your twitter/facebook/etc account. Do this first!
  • Focus on a target audience – it might help to focus on a target audience, rather than to focus on a generic “patron.”
  • Be human, instead of a stuffy organization. @Zappos and @Timbuk2 do this well in Twitter – when you send them a question or comment about their product, you generally get a real, live person replying, being helpful, answering questions, etc. (hmm… that sorta sounds like a reference librarian).
  • Good content rules! Make interesting posts/tweets/updates
  • Advertise/promote it! Think business cards in the library, articles in the library newsletter, etc.
  • Link to it on your website, and explain what it is and why I should care.
  • Find out where people who use these tools hang out, and go there. And post flyers, pass out cards with your social networking info on it, etc. in those establishments (I’m thinking bulletin board in a coffee shop here).
  • Teach classes on the tool. Show attendees how to set up an account, and how to follow the library. Instant followers!
  • Even better – do the same thing at a local chamber brown bag lunch or other business oriented gathering. Show them how the library can meet real needs via these tools.
  • Library programs/events? Take the first 2 minutes and push it there.
  • Colleges/high schools nearby? Put an ad in their newspapers.
  • How about a local newspaper or local magazine? Put an ad there or check into writing an article for them (better yet, a weekly tech column).

You might have noticed that most of my suggestions on getting friends for social networking tools … doesn’t involve using the tool to make friends. Instead, it’s all about YOU leaving the library and meeting your community. Getting out of the building. Actively introducing your community to these tools. Or even talking to peole inside your library that you notice use the tools.

That’s the hard part – lots of walking and talking and meeting people, physically and digitally. But it will pay off.

Next post – I’ll look at some specifics of finding friends by using the tools – Twitter, Facebook, MySpace, YouTube and Flickr.

Now – on to your ideas. How do you get friends with social networking tools? Have I left off anything?

photo credit

Update: This is part of my slowly-growing series on organization-based friending in social networks. Here’s what I have so far:

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{ 4 comments }

Just gave this presentation at the Hawaii Library Association yesterday.

Share:
  • del.icio.us
  • Digg
  • Technorati
  • BlinkList
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  • E-mail this story to a friend!
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • StumbleUpon
  • TwitThis
  • Ma.gnolia
  • MySpace
  • Netvibes
  • Ping.fm
  • Print this article!
  • Tumblr

{ 5 comments }