Thinking about Mobile Content Yet?

Mobile devices - December 2013My library’s web developer, Nathan Pauley, shared this article with me: The Mobile Moment, by Luke Wroblewski. In the article, Luke discusses how processes, priorities, and product thinking change when the majority of your web traffic shifts from desktop to mobile devices.

Probably a good thing to start thinking about now, rather than later. Why? Well, in my library’s case, we are getting closer all the time. For example, the image included in this post shows mobile visits for my library’s website for December 2013:

  • Blue = desktop website visits (67.4%)
  • Green = mobile device visits (20.3%)
  • Red = tablet device visits (12.3%)

So … add the mobile and tablet percentages together, and you get 32.6%. Almost 33% of web traffic coming from some type of mobile device! What was that percentage a year ago? A whopping 17.6%. If that rate continues, we’ll be around 50% mobile traffic in another year. Wowser!

What should we be thinking about when we hit 50% mobile traffic? Here are some thoughts – please add yours!

  • Responsive website, or at least some form of mobile website. That’s why my library is going responsive (our redesign should be live by the end of January!).
  • Mobile-friendly content. It’s not enough to have web-friendly content. Think about making that content mobile-friendly, too.
  • Easy ways to share, like, and interact with social media sites.
  • Quick ways to connect to library staff and to library content directly from a customer’s mobile device.

What else? Let’s get this mobile thing figured out!

Using Visual Tools as Reminder Helpers

Do you use your smartphone’s camera as a reminder helper? I sure do! Check this video out – in it, I offer two simple tips (one involving my iPhone camera) to remember where you parked your car at the airport.

I also use my iPhone camera to help me remember things like this:

  • Books I want to read. I take photos of books I want to read (yes, I take photos of book covers at Barnes & Noble, then check them out at the library).
  • Errands at a store. If I need to buy something that I have at home, like a certain cleaner, I will take a photo of the bottle, then use that to find the right one at the store.
  • Storing a reminder image for later. I actually have a photo of my vacuum cleaner bag package stored in Evernote. This way, when I’m out and about and remember “oh yeah, I need to buy vacuum cleaner bags,” I’ll be able to get the right one.

How about you? Do you use your camera to help you remember stuff? Let me know!

Two Branches at the Same TIme

Ever thought about this? With two physical, brick-and-mortar library branches, you have to use them one at a time. Can’t use both at once!

But with a digital branch, you can. You can be in the physical library building, and can use the digital branch at the same time. You might be reading an article, checking out an ebook on your mobile device, asking a question via live chat, or wandering the stacks with smartphone in hand, looking for a book.

But you can use both. At the same time. And people do.

So make sure to design your physical branches – the building, and especially the signage – with your digital branch customers in mind. What are some things you can do to help digital branch customers while they’re in your physical building?

  • Lots of “we have free wifi” signs
  • Signs by the physical books, talking about your new ebooks or databases
  • Smartphone recharging stations
  • Comfortable seating, with power nearby
  • Mentions of social media (signs on the doors, etc)

Hmm … good signage, comfortable seating, and power. What else? What am I missing?

Image by TheeErin

My Smartphone has Replaced these Things

I’ve noticed that I use my iPhone for a bunch of stuff that I used to have another device or system for. Here’s what I mean:

  • Paper plane tickets: I recently started using e-tickets with the iPhone’s Passbook. Works great, and I don’t have to carry rumpled-up paper tickets anymore.
  • Guitar tuner: I use Guitar Toolkit for that. It’s actually the most accurate tuner I’ve ever owned!
  • Metronome: I now have lots of app-based metronomes, so there’s no need for a hardware-based metronome anymore.
  • Drum machine: I tend to use drum machines for metronomes. On my iPhone, I use DrumTrack8, and on my iPad, I use DM1. Both are fabulous.
  • Alarm clock: I use the built-in Clock app, and it works great. No need for a travel alarm clock, or a hotel wake-up call anymore!
  • Bible: YouVersion from Lifechurch.tv. Coolest Bible app ever.
  • Camera: I still use fancier cameras, but for a simple point-and-shoot? My iPhone is great at that – as long as I don’t need to zoom.
  • Encyclopedia: What’s that? I have Google/Wikipedia/etc. In my pocket.
  • Newspaper: There are a TON of news apps. I do most of my iOS news reading via the Flipboard app.
  • Weather radio: I live in Kansas. I need to know when those tornado warnings go off. My TWC Max app from The Weather Channel goes off when the weather does.
  • Notebook: See my last post on iA Writer and Byword. But I still like a good Moleskine notebook and a pencil, too.
  • Calculator: the default iOS calculator app is always with me…
  • Calendar/Daytimer: Currently using Tempo and Any.DO for these.
  • Exercise book or video: Currently using the brutal YAYOG (You Are Your Own Gym) app. Pretty handy!
  • Voice recorder for reminders: There are a ton of apps for this, too. I frequently use Evernote for this.

Do you use your smartphone or tablet for things you used to carry around? Extra gadgets that did unique things for you? Share in the comments!

How People Use Smartphones

My library’s Web Developer, Nathan Pauley, emailed this infographic to me, and it’s really cool! They studied smartphone use (or more accurately, it looks like they studied web and app use on smartphones, since they excluded email, sms messages, and voice calls from their infographic).

I’ve not clicked through to pay for the whole study, but this single page provides plenty of food for fodder:

  • 68% of smartphone use happens at home.
  • Love the different labels for stuff people do on their smartphones, like self-expression.

Two weird things:

  1. Self-expression – I guess this is where you’d put content creation? Posting to Tumblr or Instagram, for example? How do they tell the difference between a Facebook post that’s self-expression (writing a haiku, for example) vs a Facebook post that’s socializing?
  2. Socializing – why didn’t they just include email, sms messages, and normal voice phone stuff here?

Either way, take a peek, access the study (if it’s not too much – I haven’t clicked through), and give it some thought.