Here are the details:
When: Wednesday, September 17, 2014 at 2:30pm Eastern/1:30pm Central/12:30pm Mountain/11:30am Pacific (90 minutes long)
What: Around 154 million Americansâ€”51 percent of the populationâ€”are now using Facebook, according to a recent study by Edison Research. How effectively are you using this direct, free means of communication to reach out to your libraryâ€™s patrons and users? Digital branch and social networking innovator David Lee King will share what heâ€™s learned from years of experience and experiments with the Topeka and Shawnee Countyâ€™s Facebook page. He will answer your questions and share time-saving tips on getting the most out of using Facebook.
- Fundamentals for setting up and managing your Facebook page
- Planning content for your library Facebook page
- How to engage the libraryâ€™s Facebook fans
- How to market your library through a Facebook page
Hope to see you there!
I was recently on theÂ Top Tech Trends panel at the American Library Association’s annual conference (and have finally recuperated – whew!).
Someone asked me for references to the stats I quoted. Here they are, with a version of what I said (quasi-outline form).
My trend was Mobile First technology:
Some stats (with links!):
- Globally, 1 in 5 people own a smartphone
- Globally, 1 in 17 people own a tablet
- 91% of people sleep within armâ€™s reach of their mobile device
- Mobile devices have surpassed newspapers and magazines as a favorite consumption platform
- 99% use their device every day
- 78% of teens have a cell phone
- 32% of visits to my libraryâ€™s website using mobile devices (this stat came from Google Analytics for my library’s website)
Whatâ€™s going on here?
- Mobile revolution. Smartphones and tablets.
- wifi & cell connectivity pretty much anywhere. Except in my hotel.
- This allows people to connect whenever.
And this is HUGE.
My trend is Mobile First technology. This is the idea that websites should be designed for mobile devices first, and then expand out. Desktops get an enhanced site experience (bigger buttons, full logo) rather than mobiles getting a pared down one.
You can also apply this philosophy to a larger library setting, there are some pretty big ramifications for how we work:
- mobile on website – Build for mobile first. Write for mobile (thereâ€™s a way to do it to make it look â€œrightâ€ on mobile devices). If it doesnâ€™t work on a mobile device â€¦ maybe you donâ€™t need it anywhere.
- mobile in building – Huge untapped user base here. wifi, power. Power cables and charging stations to check out. Comfy chairs. Text messaging in catalog. Simple things like signage – â€œwe have wifiâ€ or â€œwe have ebooks.â€
- mobile in community – Wifi in 9 blocks. Jasonâ€™s LibraryBoxes in the park or at the farmerâ€™s market. Mifi hotspot at the farmerâ€™s market. Ebooks in the mall. Etc.
- mobile for staff – who uses a smartphone for work-related activities? And does your library pay for it, or subsidize it? Maybe they should. Wifi for staff. Tablets for reference staff.
Final thought – Mobile has been a trend for awhile now. But I donâ€™t think libraries have a mobile first philosophy yet. We donâ€™t have some simple “mobile first” things yet, like a truly responsive mobile-friendly website, let alone great mobile access and services in the building or our community.
So letâ€™s start working on mobile firstÂ NOW.
Pic by Karlis Dambrans
So, I have to go spend a week in Las Vegas starting tomorrow… for the American Library Association’s annual conference!
My time there will be filled with committee work for LITA, A couple of sessions here and there, and much time in the exhibit hall, hunting down vendors new and old. OK, and “networking” too. Gotta have that!
On Sunday, I’ll be one of the panelists in the popular Top Tech Trends session – 1-2:30pm in the convention center. Come participate and say hi!
Hope to see you there!