screencasting

I’m working on a videoblog presentation I’ll be giving this fall, and discovered this cool list of “common genres” of videoblogs on Wikipedia. Here’s Wikipedia’s list and their definition of each videoblog genre, followed by my ideas for those videoblog genres in a library setting.

Personal – Vlogs documenting the author’s life, the recounting stories from their past, or the airing of their opinions on various topics.

• Any local or regional authors? Why not invite them in to talk about their lives, discuss their writing styles, etc?
• Oral Histories from the community.
• Topic-based histories – why not have three people talk about a common experience from their past or the region’s past (i.e., civil rights, the sixties), capturing different perspectives?

News – Vlogs covering news events.

• Library news in video format (hmm… possibly a bit on the droll side). But how about capturing patron’s opinions of local news events? How abot providing the background, current happenings, and “where can you go for more” types of information about current local events as a community service?
• Why not cover “extreme local events” that the normal news outlets might not pick up (and that highlight the library, if possible)? Examples: librarians picking up trash on the side of a highway, a library-sponsored charity event, librarians working in a soup kitchen, etc… things that draw positive attention to your library (all peppered with sneaky mentions of appropriate library materials that can be checked out).

Collaborative (also collective or group) – Vlogs with a collaborative nature.

• Give your teens a cheap videocamera, and let them create. Then “publish” their creations on the teen’s library videoblog.
• How about the librarians AND the teens working together to create something unique?

Political – Vlogs discussing political issues.

• Politics can be a hot topic that libraries might not want to mess with. But how about this idea: gather short videos of all local candidates for mayor explaining why they love the library and why you should vote for them (again, as a community service). People will definitely watch.
• Provide background information on issues, explaining how to find out more (ie., push those library materials again .

Environmental – Vlogs discussing environmental issues, nature, and natural history.

• Do you ever have a zoo give presentations at the library? Why not capture the moment on video and turn it into a videoblog post?
• Same thing with seminars for adults – capture those naturalists discussing regional natural history, and drop the video on your library’s videoblog.
• Or go one better – a library might, for example, have a list of hiking trails in the area. Why not send a librarian out to each of them with a video camera, capturing the highlights of each one? That way, your library can provide a great value-added service to the community, and possibly partner with some local organizations, too.

Media – Vlogs analyzing television, documentaries and other mass media.

• This one’s easy – NEW BOOKS, MOVIES, ETC – that the library has. It would be a pretty easy task to gather the library’s best new fiction, for example, and quickly describe the plot and why someone might want to read it.
• For universities – New [insert subject discipline here] materials this month at the library

Entertainment – Vlogs producing “shows” or short films.

• Anyone ever watch Rocketboom or listen to Inside the Net? Both are “this week in cool geek technology” types of shows. Libraries can do this type of show for their customers by creating small video snippets showing cool online tools like Flickr. Focus on how your patrons can use the tools (i.e., how Grandma can use it to see photos of her lovely grandkids).
• How about tech troubleshooting topics, like how to burn a CD, or how to hook up a digital camera to a PC (so Grandma can see those grandkid pics)?
• Teens could probably have a blast creating a monthly short film. Your library could even partner with a high school, and have the videoblog show be an assignment, complete with writing, scripting, casting, etc.

Third party collections – Vlogs collecting videos from third parties.

• Hmm… movie trailers…. of movies your library just received…
• Short segments of music videos… of bands in your library’s CD collection
• Maybe even something goofy like a “best viral video” feature, just for kicks

Educational – Schools and universities using vlogs as a teaching and creative medium.

• There’s that partnering with the school thing again …
• Capture all library events (author talks, seminars, etc) on video and drop them on your videoblog. That way, more patrons can “attend” the session (and you can count new fun statistics like downloads, visits, and hits in your annual “who attended our sessions” report).
• Library tours fit here, as well.

Behind the scenes – Vlogs showcasing backstage activities of film production or other arts and skills.

• OK – I just mentioned library tours in the Education genre above. But go one further with it – create a “what happens to the book I just returned” video to show how a library works, then advertise that video to schools (or make sure teachers have subscribed to your “just for teachers” RSS feed so they receive the video automatically).
• Highlight library departments and staff
• Why not expand this idea into the local community? Show backstage activities at other local cultural institutions (theater, ballet, etc). That could be great info to provide to your patrons.

Tutorial – Vlogs offering advice, demonstrations, how-to’s, and tutorials.

• This is another easy one: bibliographic instruction. Put your classes online.
• This is also where you can add some screencasting – actually walking customers through search engines, library databases, the library catalog, etc.

Travel – Vlogs serving as a travelogue, exploring different places around the world.

• Explore your local area, and put that info online. You can go all out – list area attractions, include library materials related to that attraction, and include a short video of what you can do/see there.
• Is a librarian taking a trip out of the country? Let him/her take the videocamera along (and make sure to add an extra day or two to their vacation time, too) and shoot something fun and unique about their travels, with commentary.

Religious – Vlogs discussing religious topics.

• Libraries like to be neutral, and religion can be a hot topic. This genre is here primarily because churches and such tape their worship services, place them online, and some are even aggregating those services – it’s a great way for church members to participate when they missed the service.
• But how about capturing different viewpoints on topics of interest (like I mentioned in the politics genre listed above), then surrounding those videoblog segments with some comparative religion readings from your collections?
• For example, during Christmas… libraries like to have a display with Christmas, Kwanza, and Hannakuh books, right? Why not do the same, but with video on your library’s blog? Invite someone of each holiday persuasion to discuss what they like best, to point out differences, etc. (and still surround those videos with links to library materials about each tradition).

Magazine type or lifestyles – Vlogs discussing lifestyles and hobbies in a television magazine format.

• Collaborate with your patrons here – highlight patron hobbies and collections in a short video magazine format. Remember to include pointers to library materials about the topic, too.
• At least one of my library’s branches highlights kid’s collections in-house, in a display case. Why not go one step further, and create a video that highlights the collection AND mentions when the collection can be seen at the library?

Assignment-based – Vlogs consisting of assignments.

• This one is talking about how some of the more news-style blogs that have “field reporters” who shoot video “on assignment.” Hmm… I’ll need to think about that one some… Anyone have any ideas?
• Ooh. I have one. No, it’s gone. Dang.

Vlog Anarchy – Vlogs covering all or multiple genres.

• Mix and match a couple of the above ideas, and you have what Wikipedia calls a “vlog anarchy.”

So you see, there are many ways a library can use video, RSS, and a little bit of creativity to create a library-based videoblog. Read the Wikipedia article about videoblogging – videoblogging and online video are growing like gangbusters, as more people realize there’s some cool video out there (i.e., they discover YouTube), as more people buy video-ready gadgets (like iPods), and as more people create and share their own videos online.

Your patrons are already discovering other cool online services (blogs, RSS feeds, bookmark managers, Flickr, Instant Messaging, connecting and communicating like they never have before… will your library be ready when a patron asks if you are planning a video feed of library programs?

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