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From the category archives:

social media

Personal Accounts, Work Accounts – What To Do?

by David Lee King on March 10, 2010

Sometimes, I get these types of questions:

“I’m learning about social media tools, and a patron saw I was online and asked me a question … but I wasn’t at work! What should I do?”

“I was at work, and a friend saw I was online in Facebook and started asking me about the party last night. What should I do?”

    Here’s my take. I’d love for you to add to the discussion!

    First, for the patron/after-hours question. There are a few different ways to deal with this:

    • Answer the question. Really, this isn’t much different than getting stopped in the store and asked a question (yep – I think I have an “I’m a librarian! Ask me” sticker stuck to my forehead – don’t you?).
    • Alternatively, simply say “I’m off-duty. Email me the question, and I’ll answer it tomorrow.”

    How about the friend-contacting-you-at-work thing? For starters, I’d say chatting with a friend while at work is perfectly fine (as long as you’re getting your work done). You’re learning the tool with someone you trust. That’s a great way to gain new skills.

    What if that staff member is spending too much time in Facebook? Think about your work phone for a sec. In most jobs, it’s fine to get an occasional call from a friend. But if you’re spending 5 hours a day on the phone with that friend, then it’s a problem. And it’s not a problem with the phone – it’s a behavioral issue that the employer needs to deal with. Same thing with Facebook. Deal with the problem (spending too much time talking to friends while at work) – not the symptom (phone/Facebook).

    While I’m on the topic, a related question that I’m also asked is this: “Should I set up separate work and personal accounts in social networks, or set up one for everything?”

    I’m not convinced the question is completely warranted anymore. Some social networks have made this issue pretty easy to figure out without worrying too much about personal/work-related stuff. For example, Facebook has two types of accounts – personal profiles nad organizational Pages. If you set up an organizational library Page, and you set up a personal profile that’s you, the two don’t really cross over.

    There is one kinda tricky part to Facebook Pages. To set up a Facebook Page, you use your personal profile. That organizational Page is connected to, or owned by, whoever originally sets up the Page. This is important to think through! Do you create a “library david” profile, then create the Page (which sorta goes against Facebook’s policy – one profile per person)? Or do you use your real personal profile to set up the page? I know more than one librarian who has gotten another job, moved out of state … and still technically “owns” the Facebook Page from the old job. That can get weird fast!

    There’s also one slightly tricky part with Twitter, too. My library has a library Twitter account. And I have my personal Twitter account. Easy enough. I also do a lot of “listening” via Twitter searches for my library. So, when someone asks a question or says something about the library – even if they don’t use the proper @topekalibrary to do it – I see that comment. I usually reply to them using my @davidleeking account. What do you think – is that ok, or should I use the @topekalibrary account? Not sure.

    S0 – what do you do? Do you find it easy or hard to separate your work life from your personal life online? Let me know – and share what you do!

    photo by anomalily

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    Follow the Meat Department on Twitter!

    by David Lee King on February 26, 2010

    Follow the Meat Dept on Twitter!

    Would you follow your local grocery store in your favorite social network? The Topeka Hy-Vee is on Twitter and Facebook – and they WANT you to follow them!

    Two observations here:

    1. Social networking IS slowly becoming “normal” – I’m seeing similar “follow me on Twitter and Facebook” signs all over the place, at stores, restaurants, hearing it on the radio, etc.
    2. If a grocery store can keep multiple social networking sites fresh (the Topeka Hy-Vee Twitter and Facebook Pages are updated daily) … I’m guessing you can, too.

    And a question. Hy-Vee put a sign in the middle of their meat department advertising their social networking sites. Where are your signs? How are you inviting users into your digital spaces?

    [David gets busy making signs...]

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    Humanizing your Facebook Pages

    by David Lee King on February 9, 2010

    A “Book and Digital Media Studies” student (wow – what a cool-sounding program!) emailed me last week, asking about my favorite university library Facebook Pages. Well … to be honest, I can’t say I frequent university library Facebook Pages much.

    But I followed up a bit, and did a search in Facebook for university library then narrowed the search to Pages, and found over 500 university libraries with Facebook Pages.

    As I browsed through the list, I started noticing that some Pages had low friend counts in the 0-30 range, and many were in the 70-200 range. And there were a handful that had thousands of friends:

    Why do these Pages have more friends? Glancing through them, it looks like they are doing one thing – they are humanizing their Facebook Pages. What do I mean by that?

    They’re “doing stuff.” Stuff like this:

    • Posting regular status updates
    • Interacting with visitors in the comments of status updates – some status updates have 20-30 comments, as well as “Likes”
    • Pointing to stuff that’s happening in the library (ie., lectures)
    • Regularly add photos and videos – sometimes hundreds of them.
    • They use Facebook’s Events feature to list events.

    How about libraries with a low fan count? Here’s one example – the University of Illinois at Urbana-Champaign Main Library, with 7 fans. What are they doing? Nothing. They have 1 status update, from August 2009. Their most recent activity was adding the library’s website url, mailing address, and phone number.

    So, to answer the question “Do students friend university library Facebook Pages?” (I hear that one a lot) the answer would be yes – IF those pages are being humanized. Looks like the pages with high fan counts have constant activity streams. Pretty much every day or so, something is happening on those Pages – there are regular status update posts, photos or videos are being added, and event reminders are being posted.

    Basically, activity attracts Facebook users. Think of your Facebook Page like a party. Anyone ever attended a dead party? If there’s nothing going on, the party goers quickly find an excuse to leave, because the party is boring, right? In the same way, if your Facebook Page has no updates … your party is boring, and you are inviting your students to go do something else.

    This is easily fixable if you do one simple thing. Post an update every day, and make it interesting. Examples from the Fan-heavy pages above include helping students out – pointing to a book/resource that has the “answers” for an assignment, just sharing an interesting tidbit of university or library news, sharing quotes, etc. Pretty normal stuff – just shared with Facebook users.

    But if you’re not human, if nothing’s going on … no one will show up to your party.

    Bunny by Alyssa Miller

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    Showing Patrons the Door

    by David Lee King on February 3, 2010

    First, a funny story. When I lived in Nashville, I frequented a cool used record store. During one trip, I was trying to decide whether or not to buy a couple of old jazz cassette tapes (hey – I was on a tight budget).

    The tiny shelf these cassette tapes were on was packed WAY too tightly, so when I tried to pull one cassette out to examine it, 2-3 others would fall out at the same time. And make lots of noise as they hit the floor (it was tile, of course). This happened a couple of times … in a row … and was pretty embarrassing!

    So – to ease my embarrassment at not being able to figure out how to successfully pull a cassette tape off the shelf, a “helpful” shop security guard came over to me. He stood behind me, stared at me for a second, and said (and I quote) – “you’ve got 10 minutes, then you’d better be out of my store.” Then he walked away.

    Boy, that helped. Thanks :-) That day, the store essentially “showed me the door” in no uncertain terms. Even though the problem wasn’t me – it was their tightly-packed shelf.

    Now on to the title of this post, and to my point. Showing patrons the door? Yikes – we’d never do that (under normal circumstances, anyway)! Unlike the silly used record shop, librarians would never consciously walk up to a patron and tell them to leave if that patron was having trouble using something in the library … right?

    I think we DO sometimes tell our patrons to leave when we make things difficult for them. We might as well be saying “here’s the door, don’t let it hit you on the way out.”

    For example, if your library has a blog, do you moderate those comments? Quickly? I know of libraries that can go 1-2 weeks before they get around to moderating comments. In and of itself, moderating a comment is fine, as long as they are moderated fast (like within 1-4 hours). Blog posts are supposed to be the start of a conversation; comments continue that conversation. If those comments aren’t approved at least in the same day, you have essentially killed that conversation. To me, that sounds like showing patrons the door.

    Is your website confusing? Do customers have to puzzle out what they need to do next while on your site? If so … your website is showing patrons the door. Same with our catalogs – a confusing catalog might just steer customers away from checking stuff out – and that’s one of our major, must-have services!

    Do you let patrons sign up for a library card online (some libraries don’t)? How about having an online sign-up form that asks for WAY too much info? That’s a sure-fire way to show patrons the door.

    What labels and naming schemes do you use on your site? Using heavy-duty librarian jargon might just be a great way to usher patrons towards the door.

    How about not having a Facebook Page (or even blocking Facebook altogether)? Or simply doubting that your patrons use Facebook (without actually signing up for a Facebook account and checking)? Yet another way to show a group of very active, involved patrons the door.

    Other ways to show patrons the door might include hard to find stuff on your website, hidden content, or even library services that aren’t mentioned anywhere on your website.

    So – what do you think? What else shows patrons the door, and how can we fix that?

    Pic by Cayusa

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    Foursquare and Libraries – Definitely Something There!

    by David Lee King on February 1, 2010

    This is a follow-up post to my original post, Foursquare and Libraries – Anything There?

    Lots of you left some great ideas in the comments, so I thought I’d do a little copy/paste and highlight some of them … because they’re really very cool ideas!

    So – here are what some of YOU are doing with Foursquare:

    • Colleen Greene: Pollak Library (at Cal State Fullerton) is using it in beta mode, adding in a bunch of To Do items and Tips for students (i.e., get a Titan Card, set up their borrowing privileges, check their circulation record, use one of our AV or Group study rooms, visit the latest exhibit, etc.). our Social Media Team is exploring the idea of prizes. I am also teaching our campus social media working group how to use it and incorporate it into a campus culture.
    • Jason Clark: Saw this in a tweet from NYPL which talks about the kernel of an idea – summer reading meets foursquare . A friendly reading competition in the mobile space? Job description provides some more detail. While this isn’t true foursquare integration, it points to how foursquare could lead to/inspire new library apps and services.
    • Brad Czerniak: Canton Public Library offers a weekly prize to their Mayor. Just a concept. This week it’s a #totebag http://twitpic.com/ynn7x
    • libmario: Harvard and UNC recently teamed up with Foursquare to encourage social engagement with the campus community ,including faculty. Innovative way to encourage learning and connections that could be extended to libraries. – http://mashable.com/2010/01/12/harvard-foursquare/

    And one interesting sidenote. Sometimes, people can be a bit negative about our libraries while adding tips to Foursquare. For example, Stephen Francoeur said “Saddened to see that one tag already added to my library: shitty wifi. Hope to find a way to turn that perception around.”

    We’ve had one of those, too. Jason D. added this To Do list item to my library’s entry: “Late fees are being enforced, so to help you remember to take your books in, sign up for email reminders via tscpl.org.” Not sure that’s really a negative comment, but it makes us sound a bit like “enforcers of the evil late fee” or something…

    Anyway, yet another use for Foursquare – see what customers say about you in the Tips and To Do lists sections (then see if you can improve or fix those things).

    Feel free to friend me in Foursquare!

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    Foursquare and Libraries – Anything There?

    by David Lee King on January 25, 2010

    Library entry in foursquareFoursquare is a location-based game. From Foursquare’s website: “We’re all about helping you find new ways to explore the city. We’ll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people.”

    Basically, Foursquare works like last.fm or librarything, but instead of sharing music you’ve listened to or books you’ve read, you’re sharing places you’re visiting, and aggregating that list out to your friends.

    To play, install an app on your phone, via an iPhone or Android app (a Blackberry one is in the works). You can also use the mobile version of their website for other phones that have web access. Then go visit places … like a coffee shop, a restaurant … basically wherever it is that you go. Once there, “check in” with the app. Checking in gives you points and badges. If you visit a place more than anyone else, you become the “mayor” of that place (until your title is swiped by someone else).

    Friend people, and see your points tallied with everyone on your friends list. In the process, you can also create to-do lists and tips at each place you visit, and suggest things for your friends to try or do. Every time you do something, it can be shared with your Twitter and Facebook friends.

    wifi tag in foursquareSo … how does this relate to libraries again?

    Well… here are some ideas for your library or organization on Foursquare:

    1. Add your library as a place, or edit the entry if someone else has already added it. You can enter your street address (Google map is included, phone number, and your library’s Twitter name.
    2. Add tags relevant to the library. For example, I have added the tags library, books, music, movies, and wifi to my library’s Foursquare entry. If you are in the area (Foursquare is a location-based service, so it knows where you are) and search for wifi – guess who’s at the top of the list? Yep – the library.
    3. Add Tips and To Do lists. When you check in to a place, you have the option to add tips of things you can do there, and you can create To-Do lists of things you want to do there. For libraries, both are helpful – it’s a way to broadcast your services to Foursquare players. To Do lists are handy, because you can make the list and other players can add those To Do list items to their lists, too. When they do something on those lists, they gain points. Think of it as a fun way to get people doing stuff at your library! Just think – someone could gain points by getting a library card – how cool is that?
    4. Add your big events. Then, you can have an event check-in with prizes for the first person who checks in, etc.
    5. Shout outs. These are a type of status update, and can be sent to Twitter and Facebook. So do stuff, then shout out that you’ve done them.

    Ok – so Foursquare is definitely fadish right now, and is mainly played by Twitter and Facebook users. But it’s also a great way to connect with a very active, involved online mobile community – and pretty much every city and town has that these days.

    Here are a couple of other articles on Foursquare:

    We’ll see how it goes – if you’re curious, feel free to follow me on Foursquare!

    Update – check out my follow-up post, Foursquare and Libraries – Definitely Something There!

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    #5000 Tweets: What’s that Done for Me?

    by David Lee King on January 8, 2010

    tweetstats

    I started experimenting with Twitter on March 6, 2007 (I am @davidleeking on Twitter), and I have just posted my 5000th tweet! What’s that gotten me, exactly? Actually quite a few things, including friends, connections to people, and some actual work, too.

    First for some normal stat type things. Right now, I have:

    • 3198 followers
    • been included on 250 lists (mostly on librarian, kansas, rockstar, and social media lists)
    • created 4 lists of my own (that 20 people follow)
    • compiled a huge list of favorites
    • Also compiled 417 DMs that I need to delete but haven’t yet – most are other Twitter followers, saying something like “thanks for the follow, please click here” :-) But some are more relevant, like working out details of conferences I helped plan or some more personal conversations that didn’t need to be broadcast.

    But how about those connections? Twitter isn’t about stats – it’s all about connecting with people. How has that looked over those 5000 tweets?

    I have made some new friends through Twitter, and have kept up connections to people that I’ve met once or twice (like @shelitwits or @ifroggy).

    Twitter has also given me connections to some smart “popular” people that I follow elsewhere, and normally wouldn’t have direct access to. People like Chris Brogan, Beth Kanter, and Kathy Sierra. They sometimes reply to my tweets – and in this way, Twitter has leveled out the playing field a bit. For the most part, people I want to talk to are a reply away.

    I am also connected to lots of friends and colleagues, librarians, local friends and acquaintances, and other people sharing my love of social media tools.

    That “actual work” thing. I have done real work that is connected to Twitter. Work that includes:

    • Overseeing three work-related Twitter accounts
    • Creating some goals for our primary library twitter account
    • I have written and spoken about Twitter. I have given at least three presentations on Twitter, and have written about Twitter in my book and in more than one magazine article.
    • When I have a work-related question? I sometimes go to Twitter first, and get quick, useful responses within minutes.
    • I use Twitter at conferences for discussion, committee planning, and (of course) dinner planning!
    • Remember when my library went through that book challenge last year? I tweeted the public meetings, and even “Twitter trended.”

    Other general silliness, from TweetStats:

    • I generally tweet in the mornings and late afternoons
    • I tweeted the most during the library’s book challenge about 1 year ago
    • I average 6.1 tweets a day
    • I use Tweetdeck a lot
    • I have had 21 twooshes (a 140-character tweet, according to Tweetstats)!

    So … looking back, has it been a useful 5000 tweets? I think so. I have made some friends via twitter. I have talked to people about projects, worked through ALA stuff, and shared things that interested me. I have shared jokes, sent links to my blog posts … and had fun.

    p.s. – did you know that people tweet about their 5000th tweet? I sure didn’t… !

    Twitter wordle screenshot

    www.wordle.net

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    Why do Librarians use Facebook?

    by David Lee King on January 8, 2010

    I’m sometimes asked why librarians should be interested in Facebook. Here’s a great answer to that question, via other librarians!

    This video is one of a series of videos I’ve been creating for our library, called Tech Tuesdays. Tech Tuesdays is a weekly video series that focuses on emerging technology, library technology, etc – and focused on our patrons (find more of them in Topeka Library’s YouTube channel).

    For this particular Tech Tuesdays video, I interviewed four of my colleagues at work, and asked them why THEY use Facebook. The answers are great:

    Jeff, Adult Services:

    • keep track of friends
    • invited author to speak at library

    Anne, Adult Services:

    • keep track of friends
    • teaching a facebook class for senior citizens on how to connect with family through facebook

    Kyler, Youth Services:

    • keep track of friends
    • posts his upcoming music gigs (for himself and for library storytimes) on facebook

    Gina, Library Director:

    • keep track of friends
    • shares info about the library and personal life

    Interestingly, all four answers include a mix of personal connections and actual library work. Social media is still a pretty gray area – is it work? Is it play? Is it both? I think it’s definitely both… but that’s for another post.

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    Designing the Digital Experience Presentation

    by David Lee King on January 7, 2010

    On Tuesday, I gave a Designing the Digital Experience presentation at Nassau Library System in New York. It was a fun time – lots of good questions and discussion!

    So … here are the slides from that talk. Enjoy!

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    23 Things Kansas starting soon!

    by David Lee King on December 19, 2009

    Kansas librarians, pay attention! You might be interested in 23 Things Kansas, a 23 Things program for our state.

    What is a 23 Things program? From the 23 Things Kansas website, it’s “a fun way to learn about and practice with online tools for community, sharing and productivity.”

    And it’s a pretty cool thing – for January-April, you learn about many emerging web-based tools – some familiar, some not quite so familiar. Each week focuses on one thing – for example, the week I’m facilitating is all about web-based video. So that week, we will play with sites like YouTube and Vimeo, search for videos in video search engines, and some of us will even create videos and upload them to the web. And then some.

    Want to find out more? Go visit the website … and don’t forget to register!

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