Library Facebook Images Dropbox is Moving!

First off – you guys have heard about Ben Bizzle and Jeannie Allen’s Library Facebook Images Dropbox thing, right? Right?

In case you haven’t, here’s what you’ve been missing: free images that work well on library Facebook Pages. Made by librarians, for librarians. For free!!

At this point, there are over 1000 images, and over 800 members who use the service.

Now that you’re up to speed, here’s the second part – It’s moving. Here’s what Ben says:

“Having grown frustrated with all the duplications, deletions, and people’s resumes getting uploaded to the Dropbox, I have moved the collection to a far more suitable web-based platform, hosted and supported by Library Market. Sign up at www.librarymarket.com/dropbox and make sure to bookmark the page for quick and easy access.”

Sign up and use it – I just did!

Image from the Library Facebook Images Dropbox Memes Page

Facebook in the Library – an ALA Techsource Webinar

FYI – next week, I’m teaching a Facebook in the Library webinar for ALA TechSource. Here are some details:

  • When: May 20, 1:30 CST (90 minute webinar)
  • Where do you sign up: Go here to sign up
  • Cost: $50
  • What will I cover?
    • Fundamentals for setting up and managing your Facebook page
    • Planning content for your library Facebook page
    • How to engage the library’s Facebook fans
    • How to market your library through a Facebook page
    • etc

Hope to “see” you then!

Presentations at Computers in Libraries 2015

I just got back from a full week of learning and sharing at Computers in Libraries. Great conference, as usual!

Here are links to the presentations I gave:

Enjoy!

6 Tips on Going Viral

Last week, my library posted a Youtube video for National Library Week that went “viral.” No, not millions of views viral, but over 100,000 views in a week viral. Which is pretty big for us!

That’s not our most watched video ever … yet. I’m pretty sure it will make that in a week or two. But it is our most viral video to date, meaning that it spread around the web pretty fast, and was reposted in quite a few places with larger audiences.

How did we do it? That’s a good question, and ultimately it’s hard to predict what will “go viral” and what won’t. That said, there are definitely some ways to make your videos better, which will help get your video viewed by more people.

6 Tips on Going Viral:

  1. Start with great content. You have to start with the content. It has to be well-done and interesting enough for people to watch for 1-3 minutes, and then want to share with their social media friends.
  2. Create something that makes sense to your viewers. Our video was written from the customer’s point of view, which helped it be interesting to more than just a librarian audience. This isn’t always the case for truly viral videos (triple rainbow, anyone?), but it certainly can’t hurt!
  3. Have a hook. Or 2. Or 3. By “hook,” I mean have something in the video that catches people’s attention. This video had several: It was done for National Library Week (captured a library industry audience); we used people in our community (captured a local audience); and we inserted a ton of Taylor Swift “easter eggs” in the video (captured Taylor Swift fans).
  4. Give extra attention to audio and lighting. Again, the goal is not Hollywood quality – we are a library, after all! But to the best of your ability, make sure your audio, lighting, and video is good enough that it doesn’t detract from the content of the video.
  5. Use people who don’t mind being “in front of the camera.” We’re libraries, so we’ll probably use library staff in the video, which is great! However – have you ever watched a library video that was sorta painful? Bad singing, obviously reading a script, very nervous, etc? Believe me, I know – I’ve made some of those myself! There’s an easy way to fix that. I’ll bet you have some library staff who do better behind the camera (writing, filming, helping out), and some who do well in front of the camera. Use appropriately! Also think about training staff to be in front of the camera, or maybe partner with a local theater group.
  6. Push it everywhere. We published our video on Monday morning. Then we posted it to our website and pushed it hard on Facebook and Twitter pretty much the rest of the week. We even used a couple of hashtags (#NLW15, #swifties, and #taylorswift) to attract more viewers. All that sharing helped a lot.

If you follow these 6 simple tips, will this guarantee your video will go viral? No. It’s hard to say what will capture the attention of a bunch of people for 2 minutes!

But if you follow these six simple tips, you will definitely improve your videos. That’s always a good thing.

Image by John Harwood

#checkitout, Taylor Swift, & National Library Week

Guess what? It’s National Library Week! To celebrate, some really creative staff and customers at my library have made a fun, creative, and AWESOME parody video of Taylor Swift’s song Shake It Off.

Yes, ours is called Check It Out. Please watch the video (pretty sure you guys will like it).

We have a goal: we want to encourage library advocacy, and get people to check out the library!

We also want this video shared as widely as possible. So, I have a request or two:

  • Please share the video in your favorite social media channels – the Youtube Video link is here.
  • Use these hashtags everywhere you share the video: #checkitout #NLW15 #taylorswift #swifties
  • Let Taylor Swift know about the video – she’s on Twitter and Facebook (we’d LOVE it if she saw it).

While you’re at it, see if you can find all the “easter eggs” in the video. There are a TON of Taylor Swift references hidden in the video.

Either way – this week is a good week to remind people how important libraries are to our communities. So please remind them!