Communicating with your Community through Media

Twitter Screenshot of library customers sharing photos of the Bibliotheca self-check machines

We’ve been busy at my library! Our huge RFID/Self-check/Carpeting project is pretty much done – yippie!

How did we connect with our community while our building was closed? Through media: local news media and social media channels.

Here are some of the mentions we received in the local news media:

We have a great relationship with local media, so it’s really pretty easy for us to get mentioned in the news (way to go, marketing dept!). Since we were closed for 5 days while we tagged all our materials, it was nice to be able to share that through local traditional media outlets.

We also used our own social media channels to share what was going on through those five days. Here’s one of our videos showing our first customer using our new checkout kiosks:

We made four more videos:

These videos were uploaded to Youtube, and then shared out via Twitter and Facebook. We also created some Vine videos and took some quick “in the moment” pictures that went to Twitter.

Now, our customers are sharing their experience with our new checkout kiosks. The image in this blog post shows two of our customers who took pretty much the same photo, then shared the photos on Twitter (with slightly different viewpoints).

My point?

  1. We’re done – whew!
  2. Gotta have those media connections – both local and social – in place BEFORE your big project. If you don’t have that already, start working on it NOW.

Social Capital in Action

Consider the social capital of networksAwhile back, Joyce Valenza, an assistant professor at Rutgers University (she blogs here and tweets here), asked me and a bunch of others to contribute content on the importance for a librarian to develop “social capital.” Joyce defined “social capital” this way:

How, through your blogs, reviews, tweets, webinars, have you developed friendships with authors and experts and other librarians that you’ve been able to leverage in less-than intangible ways? How has sharing a lot changed your position in your community, or, perhaps, led to speaking gigs and requests to publish? How do you digitally mentor and in what ways do you experience a return on those kind investments? How do you serve as a network bridge? How do you build and nurture ties weak and strong? How has the digital building of social capital benefited you either personally and professionally? (from Joyce’s email to me).

Here’s how Wikipedia defines Social Capital:

… social capital is the expected collective or economic benefits derived from the preferential treatment and cooperation between individuals and groups. Although different social sciences emphasize different aspects of social capital, they tend to share the core idea “that social networks have value”.

Interesting concept, huh?

Here’s what I sent back to Joyce as my response:

Check out this video of mine on Youtube – https://www.youtube.com/watch?v=Wj0B2RzuyZE – it’s not actually the video that’s important, but the comments. One in particular that happened recently. Melissa Saubers left a comment, inviting me (and my coworking/makerspace group in Topeka) to a conference in the Kansas City area (a cool-sounding co-working conference. Wish I could go!). She’s a coworking space owner in the KC area.

There are a couple of important social capital concepts here:

  • The invite, and that particular conference, is potentially really valuable to Topeka. We are creating a combined coworking/makerspace organization, and the library is playing a part in the developmental stages (along with 4-5 other non-profits/colleges in the area).
  • I’ve never met Melissa. I’d guess she ran across my video on KC-area makerspaces, is possibly helping to organize the KC event, and sent the invite via a comment because she thought it might be helpful to us.
  • The invite would have never happened if I didn’t already have social capital. I’m online, I’m already creating a variety of content and participating in professional-focused conversations. Because of that, and because I made a video with “social wings,” I received valuable info that can help my whole community.

My point? You can’t ignore social media. You can’t “have an account” but not use it much, or just be your “weekend self” and expect to make business connections. But if you actively participate on a variety of social media channels, and include at least a mix of business and personal, then … you just might be able to help your career, your library, and possibly even your community.

Image by Howard Lake

Improve your Twitter Engagement

Twitter recently posted an interesting article on their blog – What fuels a Tweet’s engagement? Good read!

They did a study of over 2 million tweets, and discovered that there are a few simple things that help increase Retweets. These include:

  • Adding a photo – averaged a 35% boost in Retweets
  • Adding a video – averaged a 28% boost in Retweets
  • Including a quote – averaged a 19% boost in Retweets
  • Including a number, of all things – averaged a 17% bump in Retweets
  • Including a hashtag – averaged a 16% boost in Retweets

In the world of Twitter, Retweets = engagement with your content. People find it interesting, so they share it with their friends via a Retweet. So make sure to walk around your library once in awhile, take a smartphone photo, and include that photo with your tweet (or a video, quote, number, or hashtag).

Then see what happens!

Follow me on Twitter!

Twitter logo from Twitter

 

Ideas from Platform – the wrap-up

My last three posts have been about Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

There were a TON of great ideas on how to build a platform in the book – well worthy of reading, digesting, then figuring out how to adapt those ideas into an organizational, library setting. It can be done!

Here’s what I wrote about:

  1. Building a Wall of Fame
  2. Content is Not About You. Ever.
  3. Is Privacy Really Dead?

Have you read the book? I’ve love to hear what you found interesting. Please share!

Image from Michael Hyatt’s website

Is Privacy Really Dead?

Yes, I’m still focused on Michael Hyatt’s book, Platform: Get Noticed in a Noisy World. Great book! Go read it.

This wasn’t really a huge point in Michael’s book, but he did mention privacy (and I saw a Twitter discussion about privacy in recent weeks, so it’s something I had been thinking about).

Here’s what Michael said, on page 166:

“For all practical purposes, privacy is dead … You might as well intelligently feed the Google search engines with what you want people to know about you. You need to be smart about it, but you are in control.”

I don’t think privacy is really dead – and I don’t think Michael Hyatt really thinks that either, based on what he said at the end of that quote – “you are in control.”

I think that’s an important point to make – you are in control of what you share. Yes, if you do a Google search on me, you can find my address (even an aerial shot of my house), a bunch of pictures of me, some pictures of my family, a photo or two of me when I was younger, where I’ve worked since college, a list of (some) books I’ve read, etc.

Then, if you start reading my posts, especially my social media posts, you might find out a few more personal details about me.

But guess what? That’s all info that I’m ok sharing. I have chosen to share most of that stuff. Yes, this is a weird time – so things like my annual salary or an aerial photo of my house are publicly available, and there’s not a lot I can do about that (and I really don’t care about those things).

But the stuff I think of as private – really personal details about my family, for example – I don’t share online. Religious beliefs? I have ‘em. I share a little bit on social media, mostly via photos (I lead worship at my church – whoops! I just shared something!), so you might see a photo of my guitar at church. To me, those are more “let’s grab some coffee and chat” types of things.

But my point – there is still info about me that I control. How? Simple – those things don’t get put online.

Is privacy dead? Nope. Is it easier to accidentally share globally? Yes. Do we need to figure out our social media privacy settings? Yes. Do we need to figure out our “publicly shared comfort level?” Probably so.

Lots to think about, huh?

Funny Venn diagram from Rob Jewitt