Social Networking

Stalking – is it really a huge problem for libraries?

by David Lee King on December 17, 2010

I should state right up front that I know next to nothing about stalking or stalkers – never had it happen to me, never really thought much about it. But I said I’d write about it, so I am.

And I do know this: some librarians are really, really worried that putting themselves “out there” by listing their full names and sharing a picture of themselves on a library website, or even by including their full name on a name badge, will somehow point them out as victims-in-waiting. You told me so.

Here’s an example of that worry, from Nathan, who left a comment on my post about anonymity. Nathan says: “I won’t be pushing for them to have last names, because I know it won’t be accepted and it shouldn’t be. Stalking isn’t a ‘worst-case scenario’ here; it’s an everyday concern. We have a fairly large population of homeless people & mental patients in the city, & multiple stalking or harassment events each year.”

So – the issue is this: some librarians think that by giving out their last names, they’ll be set upon by stalkers. I certainly hear the concern, but before you get all up in my grill about this, let’s take a peek at some statistics, from Stalking Victimization in the United States – a national survey done in 2006.

What are the facts associated with stalking?

  • 14 in every 1000 people were victims of stalking – 3.4 million in 2006.
  • People who are divorced or separated are at the highest risk (34 out of 1000).
  • 3 out of 4 people already knew their stalker (i.e., it was a friend, acquaintance, ex-spouse or ex-boy/girlfriend – 30% were known intimate partners, 45% were acquaintances. Under 10% were strangers).
  • women age 34 and younger are the most at-risk group

So, perhaps a little perspective is needed on this whole stalking thing. Again, I’m certain that it’s a scary thing when it happens, and I’m really not trying to make light of the issue. I’ve known two three  people who have experienced it, and yep – freaked both of them out.

But – statistically speaking, stalkers aren’t going to the web to get your last name. They’re not eying your name badge in hopes of catching that last name either … because your stalker already knows who you are (creepy though that sounds).

So sure, stalking is a nasty problem. Sure, it’s probably not a good thing to publish your home address or cell phone number for the masses to find. Here’s a great resource for figuring out how to remove some of your personal information from public view.

But – most librarians simply don’t fit into the “most likely to be stalked” category. I’m not a female younger than 35. No one in my department is either. And librarians in general? Look around ALA Midwinter in a few weeks … again, not trying to come off as flippant (though some of you will no doubt suggest that I am) … most of us simply don’t fit that profile.

[edit - yep. This was a bad argument]

So – posting your last name on a library website or on a name badge? We ask much more than that of our patrons (first and last names, addresses, home phone numbers, proof of residence, etc). Yes, some of you have pointed out that waitresses, clerks, etc in other businesses don’t do this. Do you really want to compare our profession to part-time sales associate jobs?

I think not.

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Some of you might be interested in attending this webinar coming up on December 1 and Decomber 8 (two part series) that Robin Hastings and I are leading.

Here’s the details (and here’s where you can register):

The popularity of social networking software—tools like Twitter, Facebook and blogs—continues to skyrocket, particular among younger populations. For libraries in the 21st century, a presence on these social networking sites is an essential part of library outreach and patron services. In this exclusive event, librarians and social software experts David Lee King and Robin Hastings will teach you about what tools you can use to engage with your patrons and the best practices for using them.

You’ll learn about:

  • Collaboration with libraries and patrons using YouTube, Flickr and Dropbox
  • Marketing your library with Facebook and Twitter
  • 4 things your library must do when signing up for any social media tool (listen, plan, respond, and opening up)
  • Time-savers and tools to use for maximizing your library’s social media reach

About the Instructors

Robin Hastings is the Information Technology Manager for the Missouri River Regional Library in Jefferson City, Missouri. She manages the library’s network, websites and training classes, as well as social networking projects for the library. Recently, Robin went to England, Jamaica, California, Chicago (twice), St. Louis and Columbia, Missouri, giving presentations on Web 2.0, Learning 2.0, Library Mashups, RSS, OpenID and Web 3.0. When she’s not traveling, she spends most of her free time in front of a computer blogging at http://www.rhastings.net or writing articles, a book chapter on mashups in the library and a chapter on using Google Apps in the library, an issue of Library Technology Reports on Collaboration and a book on lifestreaming and microblogging.

David Lee King is the Digital Branch and Services Manager at the Topeka and Shawnee County Public Library, where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and managing techie staff and has been published in many library-related journals. David was named a Library Journal “Mover and Shaker” for 2008 and recently published his first book, Designing the Digital Experience. David writes the Internet Spotlight column in Public Libraries magazine with Michael Porter and maintains a blog at www.davidleeking.com.

Interested? Go register today!

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Facebook Page Tips

by David Lee King on October 5, 2010

pic by laughing squid

Someone recently emailed and asked for some tips in setting up a Facebook Page. Here’s what I emailed back – feel free to add your own tips!

Facebook Page Tips:

To set up:

  • use pictures of friendly faces – not a building. People don’t want to friend buildings
  • add contact info, like phone numbers, URL, email address, IM account, twitter account, etc
  • If you have a twitter account, hook it into your facebook account
  • Put more than one person in charge of your Facebook Page. That way, you have a backup in case someone’s sick or on vacation.

Facebook Pages has “Insights” – analytics. Check those every month or so, and adapt your content accordingly. For example, 35 year old women are our Facebook Page’s main visitor type. How can we focus our content on that group? Most likely, there’s a way!

Finally, a Facebook Page isn’t something you can set up and then ignore. With the level of interaction and engagement going on, you’ll need to be actively engaged. That shouldn’t take a ton of time, though. It means doing things like sending 1-2 status updates a day, maybe doing some planning and setting some goals for the page, and replying to people’s comments, questions, and suggestions.

Hope this helps!

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Freak Out, Geek Out, or Seek Out – recent presentations

by David Lee King on October 4, 2010

I recently gave my Freak Out, Geek Out, or Seek Out presentation at Lawrence Public Library in Kansas, and at three fun events in Wisconsin. A couple of them were longer, 3-hour talks, and the other two were shorter – this Slideshare slidedeck is for the 3-hour version of the presentation.

All 4 were fun talks with lots of great discussion afterwards. Lawrence and Wisconsin – thanks!

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One More on The Networked Nonprofit: Social Media Guidelines

by David Lee King on September 24, 2010

One more post on The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter and Allison H. Fine. I like the book – good read, and much to think about. I had to do a little “translation” work – non-profits and libraries are similar in some ways, different in others.

On to the subject of this post – social media guidelines! Beth and Allison point out some good ideas for “codifying the social culture” by creating social media guidelines for staff.

In the process, they two useful posts:

#1 – 10 Must-Haves for Your Social Media Policy, from Mashable. Their points are really good, and include: Be Responsible for What You Write, Consider Your Audience, and Bring Value. Go read the post – good stuff there.

#2 – A Twitterable Twitter Policy, from the Gruntled Employees blog. Again, another great post – go read it. But here’s the tweetable policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.” They call it a Twitter Policy, but I think it works pretty well for any social media.

So – good stuff. Check out the book!

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#followalibrary Day is Oct 1

by David Lee King on September 23, 2010

October 1st is Follow A Library Day on Twitter!

It’s an easy enough thing to participate in. The Follow a Library website suggests this: “Participating is very simple: tweet on October 1st what your favorite twittering library (or libraries) is (or are). Use in your tweet the hashtag (or keyword) #followalibrary.”

Simple stuff, right?

Why not push that idea 1-2 steps further, to get a bit more bang out of your buck? On Oct 1, do what the organizers suggest – ask your Twitter followers to tweet their favorite Twittering library, using the #followalibrary hashtag.

THEN, do three more things:

  1. Using your library’s Twitter account, actually ASK FOR FOLLOWERS. It IS Follow A Library day, and all. Make sure to use the #gfollowalibrary hashtag.
  2. Then ask your followers to retweet those posts. What’s that do? My library has 1427 followers… what if all of those followers retweeted those messages? And then shared what THEIR favorite library was with all those Twitter followers? Much better reach that way.
  3. Then ask another question using the #followalibrary hashtag – ask “Why are we your favorite library?” Those responses have the potential to be pretty valuable! Use responses as sort of a “check-in” with your library patrons, and share them with staff. Is it what you expected? Listen to what your twitter followers say about you and your library!

OK – one more thing here. You’ve just asked your community to follow your library’s Twitter account on October 1st.

What are you going to do to SUSTAIN that growth on October 2nd?

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Playing with Postling

by David Lee King on September 20, 2010

check out postling

Last post, I showed off SocialMention. This time, let’s look at Postling, at postling.com.

Postling is a nice compliment to socialmention. While socialmention scours the web for mentions of a search term, Postling gathers all the different conversations and comments about you from your various social media accounts.

I’m still experimenting with it. Right now, I have added my library’s Facebook Pages (three of them), our main Twitter account, and our Flickr account. What’s this get me? Postling shows me two things – all published posts (think tweets and Facebook status updates), and all comments left on each of those posts and photos.

So it’s one handy place to keep track of comments on social media outposts. I can take it a bit further, and add in our LinkedIn and Yelp accounts, too (though we don’t get too many comments in those places).

Then I get a daily email with all comments in one handy place (as in my email inbox). Links to the comment are included, so I can add responses if needed.

I’d love to add in our Youtube account – we get occasional comments there, too.

Interestingly, Postling captures some Facebook comments that I can’t really do anything with. It seems to go further out than just the discussion on the library’s Facebook Page – it seems to also capture some comments by “friends of friends” that I can’t see, because they aren’t my friend – but they come through in my daily Postling email. And if I can see the actual status update, I still can’t respond, unless I friend the person first. Weird.

Anyone else using Postling? If so – what do you like/dislike about it?

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Check Out WeAreVisible.com

by David Lee King on September 16, 2010

One of the first times I heard about blogs was around 10 years ago. Homeless people were coming into the library where I worked, and were using our public computers to set up blogs to share their experiences.

I thought it was sorta cool at the time – they were WAY ahead of the techie curve! Well, enter WeAreVisible.com – a creation of Invisible People. According to their press release, they have:

“… launched the WeAreVisible.com social media literacy website to help homeless people learn how to use the Internet to tell their stories, build community and connect with support services.

WeAreVisible.com’s mission is to give people dealing with poverty and homelessness the tools they need to get online and have a voice. The site teaches them how to sign up for email, open a Twitter account, join Facebook, create a blog and, in general, take advantage of the benefits of online social media. It also has the potential to become a model for virtual case management as it helps build a community among homeless people and support service providers.

WeAreVisible.com is a complement to the InvisiblePeople.tv video blog (vlog), which was launched in 2008 to make the “invisible people” in society more visible. Together, the two sites offer homeless people a unique opportunity to take part in the Internet revolution.”

Honestly, the WeAreVisible website has some great, easy-to-use tutorials on how to set up Twitter, facebook, and email accounts – no matter if you’re homeless or not. Good stuff.

Mark Horvath, head of Invisible People, is heading up this project, and is reaching out to public libraries … so check out the WeAreVisible website, and connect with them if you’re interested in finding out more.

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Social Mentions with socialmention

by David Lee King on September 16, 2010

check out socialmention.com

One social media tracking tool I’ve been using for the library lately is SocialMention, at socialmention.com.

From their about page – “Social Mention … allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.”

So how do I use it? In the search box, I did a search for topeka library – that search catches most of the variations of my library’s name (Topeka & Shawnee County Public Library). Most people tend to tweet or Facebook phrases like “headed to Topeka to visit the library” or “Topeka has a great library.” Or they might mention “Topeka Public Library.”

I don’t narrow the search, though you can. If you want, you can create separate searches for blogs, microblogs, networks, bookmarks, comments, etc. And this becomes more important in the next paragraph…

… because each search has an RSS feed and/or an email alert that goes along with it. So what I do is this – I do that topeka library search, then subscribe to the email alerts.

What’s this get me? Every morning, I get an email from Social Mention with a list of mentions of the library with links to the original. I usually get tweets and Facebook status updates, some Foursquare checkins, and some blog mentions. Honestly, there’s a lot of blog spam mentions that appear as well. Also any time we’re mentioned in the media, that comes through, too.

Then I click through each link, answer any questions that appear (not too many), sometimes add a comment to a discussion, and send any interesting media mentions to our marketing manager and maybe our deputy director. I also copy/paste the more interesting mentions into a semi regular staff intranet blog post, so staff can see who’s saying what about us.

So… why am I doing this? I’m a digital branch manager – it helps me keep track of what people are saying about the library via their favorite digital spaces. It also lets me quickly see just what digital spaces people are using (Topekans definitely favor Twitter and Facebook right now).

I recommend checking out socialmention.com – there’s probably a whole lot more you can do with it!

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Facebook vs Google?

by David Lee King on September 14, 2010

Just saw this post and a couple others that commented on it – Facebook Passes Google in “Time Spent” – What Does it Mean?

What does it mean? Honestly, it could mean any number of things. But let’s take a peek at the accompanying graphic first:

Here’s what I think it might mean:

  1. Well, duh. Facebook is a social place where you connect with people you like. Google’s a search engine. Apples and oranges. ‘Nuf said.
  2. Related to #1 – Google’s main thing – their search engine – has been #1 for a long time. But the web has been morphing from primarily a place you surf and search for content to a place where you connect with people. You can see that in the graphic above – look at the mix of search engines, social places, email, etc.
  3. #2 leads to my last point – not certain the percentages are an accurate reflection of reality. Why? Well – they’re comparing Facebook – where you can do lots of stuff, like chat, watch videos, see pics of people, leave status updates, do Facebook PM emails, etc – to only Google’s search engine. But if you add up all the Google properties in this top 20 list – Google, YouTube, Gmail, and Google Maps – Google still clearly comes out on top.

Just picky this morning!

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