Vote for Me for a LITA Director-at-Large!

For my ALA/Librarian friends – I’m running for a LITA Director-at-Large, and I would love your vote!

Voting starts at 9:00 a.m. Central Time on March 16, 2011. Ballots close at 11:59 p.m. on April 22. Election results will be announced on April 29, 2011.

And here’s my statement on why I’m running: I love LITA, and I think LITA should be leading the pack in tackling technology change in libraries, and in running a modern organization using modern technology. I’m not convinced LITA is there yet, and I want to help make positive changes in LITA to help the organization grow and evolve … and more importantly, to help libraries and librarians with their technology needs.

So again – please consider voting for me! I’d appreciate it!

Facebook, Personal Profiles, and Business Accounts

facebook headquartersThis came up recently in the comments on my Social Media Policies for Staff post, so thought I’d discuss it further. Please add your thoughts!

Here’s the issue: some people and organizations want very much to keep their personal profiles very separate from work stuff – that’s understandable. But to do that, they have created multiple accounts. Individuals create their normal personal profile, and then they also create a separate “worker dude” profile that they only use for official work-related business. Sorta like most of us have separate work and personal email accounts.

I know of at least one library that takes this a bit further, and creates “work-only” profiles for staff to use to administer their organization’s Facebook Page. Their thinking is that the organization owns the profiles, since the organization created them … so they’re not connected to an individual, and therefore ok.

Here’s the problem with that – Facebook really only acknowledges two types of accounts – personal profiles and organizational Pages. Period.

Facebook does allow something they call a “Business account.” What’s that? Here’s what Facebook says about them:

What is the difference between a business account and a user profile?
Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.

So a “business account” is really no more than a very limited-access personal profile for individuals that only want to use it to manage a Page. And even those have to be set up by individuals (not organizations).

Facebook spells that out even further here:

If I already have a user profile, can I create a business account?
Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason. You can manage all the Pages and Socials Ads that you create on your personal account.

Where am I going with this? Just this – I know lots of organizations either already have or are wanting to create a Facebook presence. And I know some organizations and some individuals who are very leery of “showing themselves” on Facebook – using their personal profiles for work AND for personal stuff.

But here’s the rub – Facebook’s Terms of Service really only gives you two options – use your personal account for work, or don’t use Facebook. That third option – creating a fake “work-only” profile? Works great … until you get caught. Then your profile, and potentially your organization’s Page, might get deleted.


pic by researchgirl

Free State Social – Sarah Evans #fssocial

Sarah EvansTitle: How to Make Your Brand Stand Out Online

Sarah Evans – She runs Sevans Strategy out of her home

Telling a story about the Chicago earthquake a year or so ago… she was able to be a citizen reporter, and ended up on national news (and got 5 solid client leads from it, too).

First – know what you want to accomplish

9 ways to stand out online

1. Find an opportunity to showcase what you do best

2. Hijack a conversation – gave a example of using the sxsw crowd and speakers to host another simultaneous event

3. Meet a need in an innovative way. She identified a larger need. Asked permission to be in charge of the #journchat thing. Innovate – do something different. It evolves. One pitch – she lets them do one pitch at the end – she gives them something quick to share. We’re a community.

4. Generate a LOT of quality content. Think multimedia.

5. Do it for a good cause. The #beatcancer hash tag as an example. And #crisisovernight as another example.

6. Give freely, give often. Share, acknowledge, give tips and tricks for your industry, trade secrets, etc. Retweet, like, comment post engage. Read your feeds, respond, etc.

7. Think like those you’re trying to reach. Use the tools they use. She checks out people’s twitter feeds before she contacts them to pitch them something and brings something from the feed up in her initial contact. It makes it more personal.

8. Get sourced … A lot. Sign up for, follow journalists. Online, identify story opportunities where you are the best source and pitch them. Focus on media, bloggers, and online influencers bonus – use Pitchengine for your releases. Write for the consumer and the media…

9. What else? We had audience participation here.

Prtini? A pr blogger. …

How do we manage our message? You. Don’t. You start it, but your community takes it somewhere else.

It cant be a good sign when you have more twitter followers Han t he subscribers to your local newspaper.


Check Out Public Libraries Online!

Applauding PL MagazineJust a quick post – Public Libraries Magazine is now online!

Looks like you can click the Magazine link to get each issue’s online version, complete with links to articles. There are also some Web Exclusives articles and a PL blog (as well as lots of other stuff). Nice.

Best of all (for me, anyway) – the Internet Spotlight column I write with Michael Porter is finally online! Yippie! Here’s a link to our newest article, Dealing with Comments on Your Website. make sure to read it and leave comments (after you register at the magazine’s website).

Good job, Public Libraries Magazine and PLA!