Almost forgot – here’s my presentation about making videos for the library. I gave it last week at the American Library Association’s annual conference.
social media | emerging trends | libraries
Going to ALA Annual in Chicago in a couple of days? If so – come see me speak!
I’m giving a talk about videos, along with Christina Norton, Justin Georges, and Steven Milewski.
Here’s the details:
When & Where: Saturday, June 24 3:00 PM – 4:00 PM Location: McCormick Place, W175a
Title: Rocking the Small Screen (Without Losing Your Mind): Planning and Managing Library Promotional Videos
Description: Video on the web is one of today’s hottest social networking trends. But what can online videos do to promote your library? A public library and a university library will both share what they have learned and how realistic expectations can bring success. The presenters will cover: planning and implementation, shortcuts, tips on what types of content work best, recording and editing the audio and video, accessibility, assessing traffic and impact, and how to create a video team. Learn why your library should create and post online videos!
So come check out our presentation, ask questions, etc. I’ll post my slide here after the presentation, if you miss it (but don’t miss it!).
See you on Saturday!
A couple of days ago, I saw a mention of the videos that Invercargill City Libraries & Archives, in New Zealand, has been making [saw the mention over at the Libraries and Social Media Group on Facebook. You should check em out!].
They are making some really fun videos! I have a couple of them embedded in this post – definitely watch them – they will make you smile.
Which, of course, is a great goal to have for video. With social media (they seem to be posting most of these videos on their Facebook Page, even though they also have a YouTube account that’s not linked on their website), making you smile most likely leads to making you click. Clicking Like, Sharing, adding a comment, etc.
And on Facebook, doing those types of actions means you will start seeing more of their Facebook posts. So – watching and liking a video could equal seeing something about a program at the library.
Also – what they have done with video isn’t hard to do – they have just done it really well. Short, to the point, a “story,” and they made me smile.
I especially love their Mean Tweets Videos – here’s one below.
Great job, Invercargill City Library!
My library was recently featured in StateTech magazine. We recently upgraded our data center to a Nutanix hyperconverged infrastructure (click the links to read more about that). It’s pretty cool, and is already saving my IT staff time, and has killed a bottleneck we were having on the back-end. So yay for that!
What did StateTech magazine do? Two things – an article and a video:
So why did we decide to be featured in a vendor’s trade magazine? Because it’s good publicity for us locally – it shows that the library is being responsible and is moving forward with technology, which our community wants us to do (they have shared that before).
And it’s one little way that we can help the larger library community. By sharing what we do in a tech trade magazine that usually features city and state government IT projects, I think it helps give readers (i.e., those IT people that municipal libraries often deal with) an understanding of what THEIR local libraries should be doing. It’s a way to get city IT staff on the library’s side when it comes to budget time and technology upgrades.
If for no other reason than they might have read about it somewhere…
I’ve had my newest camera for awhile now, so I thought it would be fun to compare it to an older camera of mine.
So here’s a video comparing the video and audio quality of two Canon Powershot point and shoot cameras:
Pretty sure the GX7 won the comparison hands down! But the older SD780 does ok, too.
The point here? You already have a camera that can make video. I’ll guess that you have access to a point and shoot camera, or a DSLR camera, or a camcorder video camera. Or a mobile device.
What’s holding you back from making a video?