Tips for going on TV

WIBW StudiosMy library is lucky – our local TV news station loves the library, and gives us a spot every Tuesday afternoon called “Library Tuesday.” The afternoon anchor does a quick 3-minute interview with someone from the library.

Once in a while, that someone is me. I’ve been able to talk about a website redesign, a new library catalog, and our Podcamp Topeka annual conference.

If you combine that with also being on regional TV news a couple of times for my new book Face2Face, I can honestly say I’ve been on TV more than the average librarian :-)

Between being prepped by the library’s marketing director, by reading a couple of articles, and just by doing it, I have picked up a few pointers along the way that I’d like to share with you.

So – here are some Tips for being interviewed on TV:

Looking good on TV:

  • Dress the part. Check out what the interviewer usually wears (by watching a clip online or by watching the day before your interview), and dress in a similar style. Stick to plain colors – no loud stripes or big shiny jewelry.
  • Look interested and attentive. So mind that posture! Sit up straight.
  • Smile.
  • Don’t be nervous. If you’re like me, I tend to think “how many people will be watching this?” Then it suddenly feels like I’m talking to thousands of people. Not a good thing to think about! Instead, look around you in the studio – my guess is that there are probably 2-5 people there, including you. If you think like that – that you’re only talking to a handful of people, you’ll probably feel much better!
  • Talk to the interviewer. They might direct you to just look at them. So do that, and simply have a good, quick conversation with that person (yes, with lights shining on you and a camera pointing at your head … just ignore that stuff).
  • Ask where to look. If no one tells you, feel free to ask the anchor or the camera operator where you should look. You will usually be looking at the interviewer. But if you want to look at a camera (which loosely translates to looking at the people watching on TV), there’s one main camera and 1-2 other cameras that get cut-away shots, etc.
  • It’s just a conversation. Don’t read a script on-air, don’t memorize something and then try to say it back. You will come out sounding pretty amateurish if you do that. Just talk about whatever it is you wanted to talk about with the interviewer. They’re professionals, and they can help steer the conversation where it needs to go (sometimes, not always).

 Getting your message across:

  • Stay on message. be brief. If the interviewer strays off-topic, feel free to steer that person back if you can.
  • Be succinct. Short, succinct answers are the best answers in interviews. It gives the editors something to edit down to if it’s a pre-recorded interview, and it helps get your points across clearly in a live setting. TV likes byte-sized bits of information, so the more you can do that, the more (potentially) you will be heard.
  • Be knowledgeable. At my library, our marketing person sends information out in advance to the news anchor that will be interviewing me. That way, he knows what we’ll be talking about. If that happens, make sure you get a copy of that information and that you can talk about that topic for three minutes. It’s helpful to have 1-3 key messages you want to get across, and to stay focused on that message during the interview.
  • Have a closing thought. More than once, I’ve been asked “is there anything else you want to say?” I generally have a main last point ready, just in case they ask.

Other important things to remember:

  • The camera and the microphone are always on. Just assume that, even if it’s not always true. So don’t do anything that would be embarrassing if it “accidentally” went live (cursing, picking your nose, etc.).
  • Don’t repeat the question! This isn’t a huge deal in a live studio setting, but when the interviewer is doing a pre-recorded thing, don’t repeat their questions, or back into your answer. Just answer the question succinctly. More than once, I’ve seen an editor “snip” the first part of someone’s quote out-of-context, and then that’s the “official” quote used as part of the story. So none of that “Hmm. I know it looks that way, but…” Instead, just jump into the thing you really need to say.
  • Mute that phone. Or even better, turn it off. Once, my phone was muted during a live TV interview … but it started buzzing in my pocket, and I had to turn it off on-air. Sorta embarrassing!

Now – go out there, get on the news, and share good stuff about your library!

Stability Fix in Youtube

Here’s a cool new feature I just discovered in Youtube. I posted a short, really bouncy video (bouncy because I walk sorta bouncy). The video’s nothing fancy – really just me, playing with my new iPhone 5.

Youtube noticed the bounciness of the video, and automatically offered to “fix it.” And it did an ok job, too! Now the video looks really smooth (odd, since I’m talking about how bouncy I walk in the video), and there are some weird jerks as the automatic setting either gets a bit confused or is “catching up” to me. So be warned – your mileage may vary!

Below is a screenshot of what it looks like mid-fix. You basically get a split screen to see if the video looks better, and a Yes or No button for saving the video.

Simple stuff, but sorta cool and potentially handy, too. Check it out!

Youtube Stabilization

Creating Community & Driving Engagement #BEABloggers

bea bloggersThis was my panel session. I shared the panel with three fabulous people:

We each submitted questions beforehand. Here’s what I submitted (along with my answers). I focused on video and podcasting. This is what I planned to share – what was actually shared was just a little bit of this (panels tend to take on a life of their own once started, which is cool):

10 video questions

1. what equipment do you need to start making video?

  • you probably already have some type of video recorder: smartphone, digital camera, camcorder, webcam.
  • smartphone for audio recording too
  • any basic digital camera with video recording will work great for starters, or your iphone.
  • Nothing fancy until you are ready for it!

2. what software should I use to edit videos?

  • Your computer comes with great software – Windows Movie Maker or iMovie.
  • Or get Adobe Premier Express or Apple’s Final Cut Pro – $100-300 or so.

3. what type of content should be in my video?

  • Thinking author here…
  • promotional video about your new book. Duh. Maybe a series of them!
  • short video about writing process
  • short video about a fun plot twist or character development
  • just a “I’m touching base with my readers” video
  • what are you excited about? Share that.

4. How about podcasting – what’s that, and how is it different from video?

  • Podcasting – audio; video = video. Some people call videos video podcasts.
  • podcasting goes on your iphone, in itunes. Video, not so much.

5. Where should I store my videos or podcasts?

  • Videos – Youtube.
  • Podcasts are harder. Start out with a free tool like Soundcloud. Then you can up that to Libsyn or Blubrry – monthly charge.
  • Videos – might also think about Viddy or Socialcam.

6. What do I do with my videos and podcasts once I upload them?

  • Never just keep them at Youtube! Well, unless you’re Justin Beiber or something.
  • Put them on your blog.
  • Social media – Twitter and Facebook.
  • LinkedIn? Tumblr? Wherever your followers are.

7. How can I make my videos more social? How do I engage viewers or listeners?

  • ASK. Ask for comments. Ask questions. Look at the camera.
  • example – ebooksforlibraries! We asked for petitionn signers. We got em.
  • Youtube – include annotations that point to subscribe, Like, Favorite. Other videos.
  • Make commenting easy – have them on your blog.
  • Ask for specifics – i.e., here are my top 5 – what are yours?

8. Do videos need to be scripted out? I’m not an actor!

  • Depends. Are you good at winging it or talking? Then probably not.
  • scripted Karl out for ebooksforlibraries
  • If you’re like me, you need at least an outline to keep you on track.
  • Edit out the ums and ahs. It’s video/audio, after all.
  • No, you’re not an actor. Just be you. People WANT to hear from you – they buy your books, don’t they?

9. How long should my videos and podcasts be?

  • Videos – under 3 minutes. The shorter the better!
  • Podcasts – can be longer. Think drive time or exercise time length.
  • If you’re interesting, they can be longer. You’ll see dropoff rates in Youtube analytics…

10. OK – I’m making videos and podcasts. How do I take them to the next step?

  • Video – lighting, mics, cameras. Upgrade when you hit a wall (and have the money)
  • Podcasts – mics.
  • Both – content. Make it better! Include your audience! Ze Frank is a great example of including audience in his video series.

Playing with the ProJive XLR iPhone Cable

I just bought the ProJive XLR mic cable for my iPhone. What’s it do? It’s an XLR to headphone jack cable adapter, and it’s made to plug a normal XLR microphone into an iPhone.

This lets me use my better-quality microphones (well, better than the built-in iPhone mic, anyway) for recording. It works with any audio app (like the voice recorder) or with video apps, too.

So – check out the video above, and listen to the sound. Not bad for an iPhone video, huh? Also listen for the unmistakable cell phone interference – that “beep beep beep” noise that you sometimes hear when a cell phone is close to some speakers. I’ll have to experiment more – if that interference happens a lot, the cable isn’t going to be all that helpful.

But we’ll see. Until then, I can now get quality audio in my iPhone videos effortlessly. Sweet!

High Plains Library District Staff Day Presentations

Yesterday, I hung out with the staff of the High Plains Library District in Greeley, CO. They are a very dynamic, energetic bunch!

I gave two presentations while there – here are the embeddable versions of them:

and

Enjoy!