OK, you caught me – I was updating my presentation, so missed the first part of this… so starting notes now.
Showing connections in LinkedIn – Helene is one person away from Barack Obama.
Showing the friendwheel on facebook – you can see the lines, see where your relationships are congregating. Interesting to see who knows who.
We need to think about social networks as we create these connections and sites for our customers
Cultural consumers thrive on info and ideas …
93% of teens are online… nearly 2/3s of online teens are content creators.
Showing how there’s a switch from authoritative control of content to collaborative control – wikipedia vs britannica – wikipedia won (britannica added a wiki)
Trusted Media Index – digital natives trust their networks and experience more than older people
Digital safety: only .08% of all students say they’ve actually met someone in person from an online encounter without their parents’ permission.
Most teens ignore strangers who contact them online
About 1 in 3 teens are nonconformists, and break online safety or behavior rules … they know what they’re doing (to some extent – they don’t realize the global reach it can have)
Digitally – there are no barriers. the playing field is leveled. access is universal. connection is ubiquitous. It’s all about ME. = a ton of opportunities.
Digital piracy. digital natives think of this as sharing.
talking about remixing of content. Creative Commons, remixing music, fan fiction, etc.
Quote – in the past, you were what you owned. Now you are what you share.
Strategy Framework that Columbus Metropolitan Library is using. Question: what elements need to be present in order for our strategies to support virtual users?
1. young mind
2. virtual users:
engage – enable customers to connect with library staff, services, and with each other in meaningful ways. Goal. Our customers feel connected.
Enrich – to provide customers with a rich online experience that enhances their local branch experience & daily lives. Goal: our customer feel they’re getting value.
Empower – to enable customers the ability to personalize and add value to the library experience and allow the community to celebrate themselves. Goal: our customers feel good about themselves.
3. power users
With this framework, the goal isn’t to answser “should we have facebook?” Instead, they are asking does it engage, enrich, and enable customers?
So the real goal – look for tools that meet these things