improve the user experience
– clean interfaces
– unique data
– unique functionality
– awareness of user’s work setting
Clean Interfaces:
– A great user experience is both boring and satisfying. It’s like turning on the tap and getting a clear, steady flow of clean water… [that must be the boring part?]
– clean design where tasks are easy to accomplish.
– white space
– weighting – most heavily used items get the most amount of space
– elimination of irrelevant or distracting content
– gave an example of lawyers.com
unique data – hard to find info
– metadata is critical
unique functionality
– content is more dependent on great software to amek it shine online
what to do:
– help the user do what they need to do
– minimal number of steps
– logical links (few of them)
– benignly redundant features
what not to do:
– gratuitous toys
– linkmania