At least, as far as i can tell. His latest Alertbox article is a good example. The article discusses why one should “write articles, not blog postings.” His summary states: “To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.”
Then he goes into his usual charts and graphs that show that well-written, thorough content is much better than shallow, quickly-written content.
I have a question: how come a blog posting can’t be “thorough, value-added content?”
Neilsen seems to be confusing the content with the container. A blog is nothing more than an easy-to-use CMS (content management system) – the content can be shallow or thorough. It depends on the individual author.
For example, Neilsen’s Alertbox articles, which I usually find to be “thorough, value-added content” could easily be blog postings… all he has to do is offer an RSS feed and allow comments, really (yes, I know, he’d need to use some type of blogging software for it too be a REAL blog…). If he did that – added a way to subscribe to his articles via an RSS feed – would that suddenly turn his well-thought-out articles into “quickly written, shallow postings”?
I don’t think so. Do you?