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David Lee King

Your Website is Already Mobile



Your website is already mobile. It just might not be delivering the best experience.

Jeff Wisniewski, in his presentation on responsive design at Internet Librarian 2013, said this – “All of your content is now mobile, so be kind.”

What did Jeff mean? Probably this – If your organization has a website, it’s already “mobile” … because people with smartphones can get to it using their smartphone web browsers.

It’s a done deal.

Well – sorta done. Your website might be available to mobile users, but is it usable? Does it adapt or respond to different screen sizes? Is the content written to be quickly scannable on a mobile device, or is it a huge river of text?

Here’s a question for you: What kind of experience are you providing your mobile customers? Is it good or bad? Have you ever thought about the mobile web user experience? If your organization is providing a less-than-stellar” mobile web experience, what are you planning to do to improve it?

I’d love to know!

Pic by Robert Scoble

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Every once in awhile, I receive a copyright takedown request for one of my videos. In two recent cases, I challenged the process and ultimately won – which means I didn’t have to take down or change the music bed to my video. Here’s what happened in both cases:

Case #1 – Prince and SirsiDynix. In 2010, at ALA Annual, I was invited to a SirsiDynix party. I went, video camera in hand, and took a short video of some dancing librarians. The song, played by a cover band, was Kiss by Prince. The video’s about 30 seconds long.

I posted a version of this video to my Vimeo account, and last year I received a takedown notice from Vimeo, saying that Prince (i.e., most likely some third party company hired to find his songs on the web?) was claiming a copyright infringement.

Case #2 – INgrooves claims a “free to use” song. Sometimes, I use Apple’s license-free  music that comes with iMovie as a music bed for some of my videos. In my video Busy Day, I did just that. I used a “free to use” song loop. No problem, right?

Late last year, I received a message from Youtube, saying that INgrooves was claiming the song was theirs.

What did I do? In both cases, Vimeo and Youtube have ways to contest the notice. With Vimeo and Prince, I argued Fair Use. With my Busy Day video, I shared that the music was already covered by a license. Both Vimeo and Youtube have pretty clear ways to argue your case.

In both cases, just by following through with an appropriate response, I was able to keep the video up with music intact.

Why share this? Because you might have to do the same for your organization or your personal video account at some point. If that happens, here’s a really simple tip (which I plan to start doing) – in the video description section of your Youtube post (I’ll use Youtube as an example), mention where the music came from. Be specific about it, too – where you found it (with a URL), if it had a Creative Commons license, if you wrote and performed it, if it was a loop-based creation, if it came with your video editing program, etc.

Do this as a reminder to yourself. Then, if you ever receive a Copyright notice or a takedown request, you’ll know where the music came from!

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Last week, I gave a presentation at McGill’s Web2PointU Symposium – a cool conference run by students of the School of Information Studies at McGill University.

During that presentation (you can find my slides here), I mentioned new skills that information professionals need to successfully run social media for their organization. That list included these things:

  • The normal mad librarian skills (fill in the blank here). Searching, reader’s advisory, research, etc. These “traditional” skills can easily be used in a modern online setting.
  • Web and social media skills. As in, being an expert end user. It’s hard to be an expert in Google searching if you don’t really know all the bells and whistles of Google searching, for example (and yes, I’ve known librarians who really couldn’t use basic online search engines well, let alone a web browser). The same thing goes for social media tools – you won’t be very successful at running the library’s Twitter account if you don’t really “get” Twitter.
  • Writing skills. Most of us learned how to write in school. Unfortunately, we learned how to write business letters and academic papers. Guess what? That’s not how we should write on the web. If you want to start a conversation, you need to use a conversational writing style. If you want readers to quickly grasp your content, use some of those writing tips I mentioned in my article Writing for the Mobile Web.
  • Photo and video skills. Social media is very visual. Take a peek at Twitter, Facebook, Pinterest, Instagram, Snapchat, Slideshare, Vine, Flickr, Youtube, Vimeo, etc. All include photos and videos. That means YOU need to be able to create photos and videos that quickly communicate to your organization’s social media crowd.
  • Networking. Social media IS networking. Today’s librarian needs to be good at talking to a crowd – online and in-person.
  • Marketing & promotion. Part of your social media duties include sharing the cool stuff your library is doing.

What would you add? I’d love to hear your thoughts!

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Facebook is 10 Years Old!



Wow – how’d that happen? Facebook is 10 years old today. Happy birthday, Facebook!

Yesterday, I saw some interesting stats about Facebook from the Pew Research Center. Here are some of them, with my thoughts included:

57% of all adults use Facebook. That’s a LOT of people. Think about that statistic locally – it means that over half of YOUR community is using Facebook. That means that your organization should be actively using Facebook, since it’s a primary communication and hangout tool for over half of your community.

64% of Facebook users visit the site daily. That means your organization’s Facebook Page should post daily, too. On Facebook, you’re not seen if you don’t post – so post!

Major reasons to use Facebook – sharing and laughs. Share a mix of fun and useful content, and your network will respond (i.e., comment, like, share, etc). Because they LIKE to respond – that’s what you DO on Facebook.

Half of all adult Facebook users have more than 200 friends in their network. If one of them decides to share your content, that content will be seen by people outside your library’s Facebook network. That’s the power of Facebook sharing – it can really stretch beyond your normal Facebook boundaries.

Check out the article – good info there!

Facebook logo by Sharon Mckellar

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Well, I didn’t really post much about my library’s website redesign. But next week, we go live with it!

You can check it out now at our beta, pre-launch URL – dev.tscpl.org.

Here’s our go-live process:

  • Work on the site like crazy (we still have a big list of stuff to do!)
  • Today, we posted a head’s up to our customers, and asked them for feedback, too
  • We go live on January 29
  • Then, we’ll continue to tweak things as we notice them for 2-4 weeks.
  • Sometime after the big launch, we plan to have Influx take a peek, to catch stuff we missed.
  • Finally, we plan to do some usability testing to catch even MORE stuff we missed.

So, what’s new and different about our redesigned site? Quite a bit:

  • We went responsive, so one set of code works on all browsers and devices.
  • We have consolidated some of our blogs
  • Really worked hard on our links, our navigation, and directing people to the right content
  • Modern design, modern web fonts, white space, etc
  • On the back-end, we focused on letting WordPress do most of the work, instead of custom-coding. This will make things like sidebar widgets and pages MUCH easier for us to update

And probably much more that I’m missing. So go check it out!

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