Next Monday, October 7, I am giving a webinar for the ProQuest Discover More Corps Quantum professional development series … and it’s free! Here are some details:
Title: Using Twitter and Facebook to Connect with Customers
Description: Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing – yet relatively few firms do it well. David Lee King presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how Facebook and Twitter can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.
Go here to sign up (registration required).
See you on Monday!
“Free” image by Alan O’Rourke
Here’s a heads-up about a cool and useful book on how to improve your networking skills. The book is 21 Days to Success Through Networking: The Life and Times of Gnik Rowten (Amazon affiliate link), published by Information Today (yep, that’s my publisher).
They gave me an advance copy, and I LOVED it. Why? Well, for two reasons:
- The authors present some really useful info on how to network, build and strengthen business relationships. Who couldn’t use that?
- The way the information is presented – as in, a story that presents all the relevant information in a fun, highly readable, way.
So – fun read, and I learned something, too!
Here’s a little more about the book, from the publisher:
21 Days to Success Through Networking: The Life and Times of Gnik Rowten presents a range of real-world situations, events, insights, and challenges through the eyes of a fictional character with whom almost anyone can relate. Gnik Rowten (that’s “networking” spelled backward) has made a fresh start in a new city where he has few, if any, friends, prospects, or business contacts.
Follow Gnik’s life over a 3-week period as, each day, he discovers and learns tools, techniques, and strategies for effective business networking. Through sharing his adventures and “Aha!” moments, you’ll learn to extend, deepen, and effectively utilize your own personal and business networks in just 21 days.
Here’s the Amazon link to buy the book (Amazon affiliate link). If you want to help out the authors, buy it today! Why? They have an interesting goal of being Amazon best sellers … today. So – help em out!
We recently purchased a GoPro camera, and have been experimenting with it. One of my clever colleagues put the camera on the roof of our library, and created a pretty cool time lapse video.
Do you use your smartphone’s camera as a reminder helper? I sure do! Check this video out – in it, I offer two simple tips (one involving my iPhone camera) to remember where you parked your car at the airport.
I also use my iPhone camera to help me remember things like this:
- Books I want to read. I take photos of books I want to read (yes, I take photos of book covers at Barnes & Noble, then check them out at the library).
- Errands at a store. If I need to buy something that I have at home, like a certain cleaner, I will take a photo of the bottle, then use that to find the right one at the store.
- Storing a reminder image for later. I actually have a photo of my vacuum cleaner bag package stored in Evernote. This way, when I’m out and about and remember “oh yeah, I need to buy vacuum cleaner bags,” I’ll be able to get the right one.
How about you? Do you use your camera to help you remember stuff? Let me know!
A few weeks ago, I posted about Vine and making videos. So I thought I should also post something about Instagram!
Instagram is a fun photo/video/social network/app that is now owned by Facebook. And it’s on 180 million people’s smartphones. That’s a lot of pics!
Some organizations and brands are using Instagram to connect with their customers, and libraries should think about using it, too. So here are some tips to get you started using Instagram for a business or organization:
- Master the tool. If you haven’t used Instagram, dive in and figure out what all the buttons, settings, and filters do. Which means you should start taking photos!
- Mix fun and business. The fun keeps people coming back, the business keeps them interested in your business
- Use your Instagram images in other places. Like on Facebook, Twitter, and on your website.
- Follow your followers! If someone follows you in Instagram, follow them back (well, unless they are an obvious spammer – they DO exist in Instagram).
- Follow people first. You don’t have to wait for people to follow you. Think about finding your customers and following them.
- Post consistently. Create a posting plan, make a schedule, and stick with it
- Show off your library. Take photos and videos of your stuff and your staff.
- Use #hashtags. Don’t go overboard, but do use relevant hashtags. Does your community have some local hashtags that are used? Find ways to use those.
- Run a contest or a game! Use a hashtag for people to participate. If you don’t want to do a contest, then create a game. For example, ask followers to take photos of the book they’re currently reading, and give them a hashtag to use for the posting (i.e., #fridayreads).
- Interact with your followers. Leave comments on their pictures, and respond to people who leave a comment on your posts.
And for some actual photo tips: I have four Instagram photo tips for you:
- Get close. Make sure to get as close as possible to your subject … then get a little closer still.
- Find quirky angles. Don’t center everything, or even necessarily follow the “rule of thirds” composition rules. Try something different.
- Make those colors Pop. Make them bold and bright. Remember – people are seeing tiny versions of your pics, and you want them to click on it.. So make them really vibrant, and even slightly saturated.
- Minimize shake by using your finger. When taking a photo in pretty much any smartphone app, an easy way to minimize shake is to touch and keep your finger on the shutter button. Then, when you’re ready to take the picture, simply take your finger off the button, and the photo is taken. This works much better than tapping the screen and potentially causing movement (which might cause blurs in the photo).
Are you using Instagram at your library? I’d love to know how – leave a comment and share!