Just a thought from Jim Collins‘ book Good to Great. In that book, Jim writes this: “to build a successful organization and team you must get the right people on the bus.”
The “bus” is the company, the mission, the strategic plan. The “right people” are the ones that can do the work of the organization. The “wrong people” are the ones that don’t fit, that always cause problems, etc. Jim suggests “removing” those people from the bus, because they’re hindering the organization.
I was thinking about that bus metaphor awhile back. Besides managers, who are thinking about how to get the right people on the bus, who else should be thinking about that bus? Everyone should be.
There are at least five places you can be in relation to that ever-moving bus:
- In front of the bus. Standing in front of a moving bus is generally NOT a good place to be. You’re going to get hurt. Get run over. There will be damage – to you, and maybe to the bus. These people didn’t plan, didn’t look at the roadmap of the organization, and now they’re standing in the way.
- On the bus. This is the best place to be. That is, if you are a good fit for the organization, support where the organization is going, and can help get it there.
- Behind the bus. Better than in front of the bus, but still not a good place to be. These people didn’t leave the organization, but also don’t like where it’s going. So they are being dragged along behind the bus. Maybe slowing the bus down, but not stopping it (because you can’t stop a moving bus).
- Kicked off the bus. This is what Jim Collins talked about. These people didn’t fit in, and were asked to leave. Probably better to have not gotten on the bus in the first place, or maybe gotten off the bus when you noticed it was going somewhere you didn’t want to go.
- Pushing the bus. OK. Sometimes, most staff realize the bus should be going somewhere, but the “driver” is snoozing at the wheel. Or driving the wrong way. Or driving too slow (that can be dangerous, right?). So these people are helping the bus along the best they can. There are probably better ways to get the bus moving (Get a new driver? Find a new bus? Wake the driver up? Call the dispatcher? Hmm…).
Where are you? On the bus? Behind the bus? Pushing the bus? Not interested in busses?
Bus photo by Gerard Stolk
Are you familiar with Vine? It’s an iPhone and Android video app that makes 6-second videos. With Vine, you can watch videos, follow other Vine video makers, and easily share your videos on other social networks like Twitter (Twitter owns Vine).
And … Vine is one of a handful of new, popular, visual social tools. Others in this category would include Instagram and Snapchat.
Vine has the potential to be a really powerful and fun medium when used well! So – first, go watch a bunch of Vine videos to get a feel for what can be accomplished. Done? OK. Now, let’s talk about using it well.
Here are 12 tips (that’s like 2 tips a second in Vine mode!) for making better Vine Videos:
- Plan, practice, reshoot. I know – planning and practicing seems pretty silly, right? I mean, it’s only 6 seconds – what’s to plan? Quite a bit! You have six seconds to get your idea across, share a joke, or show something off. So planning it out and doing one practice run might be useful. Then reshoot it until you’re happy with the video. There is no edit button.
- Share one thing. You want to make sure your main idea is communicated in six seconds. So no introductions. Just do the one thing you want to communicate, and get to the point fast.
- Good lighting is important. As always in video, even six second video, lighting is important. Vine videos are created on your phone, so you don’t necessarily need to set up a lot of fancy professional lights for that six second video. Just shoot outside, by a lamp, or by a window.
- Audio is HUGE. Arguably, the most important thing in a video isn’t what you see. It’s what you hear. That means you need good audio! Try using your headphone mic (iPhones come with with a mic/earbud combo – do Android phones? Not sure). Or get one of those “made for iPhone” mics, like the i-Microphone.
- Think in scenes. Don’t make one big, boring, six second scene unless it’s a beautiful waterfall, or you have discovered a Sasquatch in the wilderness. Otherwise, make multiple quick scenes, multiple angles, etc. You can break up your sentences, too. Speak one phrase, then lift off your finger, shift position, and then say the next phrase.
- Use another lens. Have a clip-on lens? Use them. I have an Olloclip lens that gives my iPhone a fisheye, macro, and wide-angle lens. They work for Vine videos, too!
- Shoot through something else. You can get some pretty cheesy effects by shooting through semi-transparent things. Shoot through see-through cloth, water, a foggy window, your glasses, etc.
- Animation – try it out. Animation is fun, and really easy to do on Vine. Just quickly touch and let go, and you have one “frame” of an animation. Usually animation is about 10-24 frames per second, so … this will be a little time-consuming, even for six seconds. But you can quickly move something around on a table, touch your Vine screen a lot, and see what you get. Make sure to use Vine’s Ghost mode for stop-motion animation, and think about using your phone in Airplane mode. You don’t want to be interrupted mid-way through!
- Fun effects. Want music? Turn on the radio or have someone play beside you. Sound effects? Same thing – have someone do them off-camera. Visual gags and effects can be done easily by stopping the video, changing out a prop, and starting the video up again. Experiment and see what you can come up with.
- Talk to another video. One funny thing I’ve seen done is talking to a famous person via a Youtube video. The on-camera person might ask a question, then have someone else “answer” the question using something they said in a Youtube video.
- Hands-free mode. Apparently, you can swipe left to right at the bottom of the recording screen in Vine, and the video will record in hands-free mode. I haven’t gotten that to work. But you can also set up an assistive touch gesture on an iPhone.
- Use hashtags. This will help other Vine users find your video.
Useful Vine Video links:
Finally – follow me on Vine! I’m davidleeking on Vine.
Check out Paul Signorelli’s review of my book in his post titled David Lee King: face2face with Social Media and Social Graces.
Here’s my favorite part of his review: “Which brings us to the playful foundation of David’s book—the understated yet implicit redefinition of our concepts of what the term face to face means in our onsite-online world. As we read through David’s sections on “business casual,” “where and how to begin,” “measuring success,” and “applying what we’ve learned,” we can’t help but see that effective use of the tools under discussion make us realize we can just as easily be face to face online as we can in the original sense of the term—when we’re onsite with someone.”
While you’re at it, make sure to check out Paul’s blog – you are guaranteed to find something that will make you think!
And make sure to buy my book if you haven’t! What book is that? Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. Get it in print and ebook versions.
Have you heard about street pianos? Some cities have taken old upright pianos, refurbished them, had an artist paint them, and have “installed” them in public spaces.
The goal? Let anyone who wants to … play the piano, and share some music – good or bad – with their local community at the same time.
My library heard about the idea, had a piano donated to us, painted it, and it’s now outside the library, ready for anyone to play. It’s been outside just a few days … I just saw two teens sitting at the piano, wailing away.
Want more info?
Has your library done a similar idea? I’d love to hear about it!
Last week, I spoke at On the Front Lines, a cool conference in Springfield, IL. I said I’d post my slides, so here they are!