The ProBlogger blog has a great post on how to invite participation in your blog. Here are some bullet points from the article:
- Reveal what you don’t know – admitting you don’t know something makes you seem real
- Ask a Question – ideas: tie it to the thing you don’t know, or ask for experiences or examples
- Run a poll – allows readers to participate in an anonymous way
- Invite a response – call your readers to action (write a post of their own, enter a competition, etc)
- Create a space for interaction – create a forum
Go read the post – lots of good stuff there!