So You Want to Make Money? Syndication, Monetization and Affiliate Programs for your Blog #beabloggers

bea bloggersA bunch of panelists in this session, all moderated by Scott Fox of clickmillionaires.com. Lots of ideas on how to monetize a blog in this session. Here are some highlights:

Ron Hogan, founder of beatrice.com

He gave the “Big picture”

won’t make a lot doing a bloom blog. You can make “beer money” – small amounts of money.

Thinks that most categories are already covered, and people gravitate towards established blogs

Rita Arens – senior editor of blogher.com

charge for reading time – at blogger book club, they pay for reviews. There are over 250,000 books published each year, and all those authors are looking for attention.

Have to use disclosures – say if someone sent you the book.

Thea James – co-founder of The Book Smugglers

sweat the small stuff: they use the blogads network for ads. Mostly book ads that are tailored to their content.

also use affiliate programs like Amazon Affiliates.

Sarah Pitre – founder of Forever Young Adult

build community through social media to drive visitors and page views.

started a store – tshirts, stickers – made them a decent amount of money.

Also found a company that sponsors them. They get server space and help them build a community.

Amazon Affiliates – people feel comfortable with Amazon, and have probably used them – so it’s an accepted link. An independent bookstore like Powell’s isn’t as well known, so people might not feel as comfortable clicking that link.

Other thoughts (don’t remember who said what here):

They don’t use Google Adsense for the most part

claim that you don’t have control over content

claim that you don’t have design control

me – none of those were correct … but whatever :-)

another panelist corrected that (thanks!)

No one’s making money through syndication (no one on stage, anyway).

If you blog for someone else (i.e., Huffington Post) – you are building an audience for someone else. If you quite and start blogging somewhere else, you won’t necessarily ba able to take that audience with you.

Attracting traffic:

Stumbleupon – can work well. Try to stand out.