Register for my Facebook Webinar with ALA Techsource

If you liked my last post about Facebook Reach, or just want to learn more about how to use Facebook in a library setting, you might like my upcoming webinar!

Here are the details:

Title: Facebook in the Library: Enhancing Services & Engaging Users

When: Wednesday, September 17, 2014 at 2:30pm Eastern/1:30pm Central/12:30pm Mountain/11:30am Pacific (90 minutes long)

What: Around 154 million Americans—51 percent of the population—are now using Facebook, according to a recent study by Edison Research. How effectively are you using this direct, free means of communication to reach out to your library’s patrons and users? Digital branch and social networking innovator David Lee King will share what he’s learned from years of experience and experiments with the Topeka and Shawnee County’s Facebook page. He will answer your questions and share time-saving tips on getting the most out of using Facebook.

Topics include:

  • Fundamentals for setting up and managing your Facebook page
  • Planning content for your library Facebook page
  • How to engage the library’s Facebook fans
  • How to market your library through a Facebook page

Hope to see you there!

My Trend (with Stats) from the #alaac14 Top Tech Trends Panel

I was recently on the Top Tech Trends panel at the American Library Association’s annual conference (and have finally recuperated – whew!).

Someone asked me for references to the stats I quoted. Here they are, with a version of what I said (quasi-outline form).

My trend was Mobile First technology:

Some stats (with links!):

What’s going on here?

  • Mobile revolution. Smartphones and tablets.
  • wifi & cell connectivity pretty much anywhere. Except in my hotel.
  • This allows people to connect whenever.

And this is HUGE.

My trend is Mobile First technology. This is the idea that websites should be designed for mobile devices first, and then expand out. Desktops get an enhanced site experience (bigger buttons, full logo) rather than mobiles getting a pared down one.

You can also apply this philosophy to a larger library setting, there are some pretty big ramifications for how we work:

  • mobile on website – Build for mobile first. Write for mobile (there’s a way to do it to make it look “right” on mobile devices). If it doesn’t work on a mobile device … maybe you don’t need it anywhere.
  • mobile in building – Huge untapped user base here. wifi, power. Power cables and charging stations to check out. Comfy chairs. Text messaging in catalog. Simple things like signage – “we have wifi” or “we have ebooks.”
  • mobile in community – Wifi in 9 blocks. Jason’s LibraryBoxes in the park or at the farmer’s market. Mifi hotspot at the farmer’s market. Ebooks in the mall. Etc.
  • mobile for staff – who uses a smartphone for work-related activities? And does your library pay for it, or subsidize it? Maybe they should. Wifi for staff. Tablets for reference staff.

Final thought – Mobile has been a trend for awhile now. But I don’t think libraries have a mobile first philosophy yet. We don’t have some simple “mobile first” things yet, like a truly responsive mobile-friendly website, let alone great mobile access and services in the building or our community.

So let’s start working on mobile first NOW.

Pic by Karlis Dambrans

Headed to ALA and Top Tech Trends!

So, I have to go spend a week in Las Vegas starting tomorrow… for the American Library Association’s annual conference!

My time there will be filled with committee work for LITA, A couple of sessions here and there, and much time in the exhibit hall, hunting down vendors new and old. OK, and “networking” too. Gotta have that!

On Sunday, I’ll be one of the panelists in the popular Top Tech Trends session – 1-2:30pm in the convention center. Come participate and say hi!

If you can’t make it, you can definitely follow along on Twitter – watch the #alattt hashtag. Or just follow the whole huge conference with the #alaac14 hashtag.

Hope to see you there!

Vote for Gina Millsap for ALA President!

Here’s the newest video from Gina Millsap, ALA presidential candidate, talking about why she’s running for ALA president, and what she plans to focus on.

Watch the video, and please vote – voting starts in 11 days! Also, please read Gina’s Why I’m running statement on her website, and check out her growing Endorsements page (and fill out the endorsements form yourself if you plan to vote for Gina!).

You might also check out the Guide to the 2012 ALA Elections, too.

Disclosures – Yes, I’m an ALA member. Yes, Gina’s my boss (well, technically speaking, my bosses’ boss). No, she didn’t ask me to post anything to my blog, or to vote for her for that matter – she’s cool that way. I’m voting for her because I think she’d make a great ALA president. And yes, I will probably post a couple more Vote for Gina blog posts in the next couple of weeks – stay tuned!

Writing for American Libraries

Head’s up – remember that Public Libraries Magazine column that I have been writing with Michael Porter for about five years (wow – 5 years. Really?)?

Well – starting in January, Michael Porter and I will have a new column … and we have moved from Public Libraries Magazine to American Libraries.

Our new column is called Outside/In, and here’s what we plan to write about:

“The Outside/In column will bring information about what’s happening in the larger world of tech trends (outside) to see how they apply to libraries (in). Readers can expect practical information, news and tips about emerging Web and technology trends” (from American Libraries’ press release).

We plan to stuff those columns with great, useful content … and stuff even more into the online version of those columns! So – read it in the magazine, but make sure to visit the online version too. There, you’ll find links and extra online-only content. And you’ll also be able to leave comments there (which we’d really appreciate!).

Here’s the online version of our first article – Calls to action online.

Enjoy!

Photo by way cool cindiann