Facebook Marketing #Blogworld

blogworldpresenter: Amy Porterfield – website and Facebook Page

OK – wow. She had a lot of stuff to say, and said it fast. I was typing fast and furious, and definitely missed stuff. Including the actual title of her presentation :-) Definitely focused on Facebook marketing though. If you want some tips, tricks, and next steps for your organization’s Facebook Page, read on!

Big picture outcome for Facebook: Why are you on Facebook? 

  • goal is to choose 2-3 core outcomes that are aligned with your overall business goals
  • key is to prioritize your outcomes – and don’t pile on too much at once
  • be realistic, yet aggressive
  • Your goal might be product promotion, relationship building, build authority, increase revenue, etc.
  • Great point – if you have a Facebook Page, and no one’s doing anything there … you are wasting your time. So figure out what you want people to do next, and start planning for that.

Seven Facebook Marketing tips for Facebook Pages

#1: Know your Platforms

  • profile vs Page.
  • You can have only one profile, and it must be in your name.
  • A Page is for your business to engage, promote and sell.

You need both!

  • when you have both, you get double the exposure
  • your profile will likely get more engagement
  • you can only have 5000 friends with a personal profile
  • You can’t target your Friends via Facebook Ads
  • You can’t create opt-in opportunities on your Profile

#2: Add a Subscribe Button

  • The subscribe button allows anyone on Facebook to view your public profile posts
  • if someone subscribes to your profile, your public posts will now go directly into their News feed
  • It lifts the 5000 Friends barrier

Why add the subscribe button?

  • if someone requests to become a friend, they are instantly subscribed to your public posts
  • people feel a stronger connection to you through your profile vs your page

#3: Impeccable Branding

  • Use the Timeline cover to draw attention to something in your custom apps
  • Point to stuff you want people to do
  • What’s the next step you want people to do – point to that

#4: Create a Timeline Photo Strategy

  • put up different photos
  • If you’re advertising something, put that up.

Restrictions for Timeline Cover Photos (Facebook apparently has some restrictions for Timeline photos!):

  • no price or purchase info
  • no contact info
  • no reference to Like or Share or any Facebook site features
  • no calls to action
  • no promotions, coupons or ads
  • no URL

Cover photo should not be primarily text-based

Timeline cover photo strategy

  • use text and images together
  • Mari Smith ads notes to her audience in her timeline cover image
  • change the image regularly – it makes it more interesting
  • People are there to look at images, watch videos, have a little fun – so make it fun

#5: Create a Custom App Strategy

  • Lujure.com – third party tool for creating a customer Facebook App
  • customfanpagedesigns.com – another customer Facebook app company
  • next step – what do you want your fans to do? Create opt-in opportunities behind the custom app.
  • add stuff to subscribe to, sign up for, etc
  • use action words for your apps – Sign up, watch, enroll now, etc
  • keep people inside Facebook, and that helps build people’s trust.

Custom App How-to:

  • showing how to swap positions, change names, etc. There’s an Edit Settings area. Use a Call to Action for the name of the app.
  • Make sure to use a thumbnail!

Side tip: Grow your fan base first, then start using Facebook Ads

#6: Take advantage of the new Engagement features:

pinning

  • this appears at the very top of your Facebook Page, and stays there for 7 days.
  • Include a picture or a video, and a call to action.

Highlighted Posts

  • it stretches across the whole timeline.
  • Do both on a weekly basis

scheduled posts

  • you can do this through Facebook now – you don’t have to use Hootsuite. Cool.

Promoted Posts

  • at any one time, only 16% of your fans see your posts. Promote it, and Friends of fans will see it too.
  • This costs money.
  •  You can only target with language and location.

Engagement is still the key to marketing smart on Facebook

  • example – one guy does something, say creates something. Then tells people, and asks them to say yes (in a comment) and click Like if they want it. Comments count more than likes – so his engagement goes up.
  • Don’t post unless you have a call to action. Ask people to do stuff! Ask for likes, comments, etc.

Facebook Insights:

  • Look at the current posts view weekly, and find the stuff that’s working well – then do more of that.
  • Her most popular posts were because she ran Page Post ads – it helped her get more engagement. They are simply ads that let you click Like or leave a comment.

#7: Create an Image Campaign

  • Images on Facebook are popular – most popular stuff on Facebook
  • build a campaign around the images
  • think about your content, and get that content in an image.
  • gave an example of this – she created an image with a quote, and added the photo of the person who said the quote (i.e.., Seth Godin). People loved these!
  • posted them one a day before a launch for a campaign

Create a lead generating visual campaign

  • text based image…
  • add the link to the thing in the status update
  • Use an image as a call to action – click Like if you agree.

Q & A: Facebook Groups. She uses them for niche or stuff with a narrower focus.

Q & A: Scheduling posts? You have to figure out the best time for your fans. So experiment to find the best time to post.

Q & A: Engagement ads – click Like if … type of an ad. When they click Like, they become a Fan of your Facebook Page.

Q & A: why send people to a custom app instead of your website? Current behavior – people want to stay inside Facebook. Build a strategy around the behavior people are already doing.

Q & A: how do you get likes? Add a like box on your website. They become an instant fan. Get active outside of Facebook.