Just saw this post and a couple others that commented on it – Facebook Passes Google in “Time Spent” – What Does it Mean?
What does it mean? Honestly, it could mean any number of things. But let’s take a peek at the accompanying graphic first:
Here’s what I think it might mean:
- Well, duh. Facebook is a social place where you connect with people you like. Google’s a search engine. Apples and oranges. ‘Nuf said.
- Related to #1 – Google’s main thing – their search engine – has been #1 for a long time. But the web has been morphing from primarily a place you surf and search for content to a place where you connect with people. You can see that in the graphic above – look at the mix of search engines, social places, email, etc.
- #2 leads to my last point – not certain the percentages are an accurate reflection of reality. Why? Well – they’re comparing Facebook – where you can do lots of stuff, like chat, watch videos, see pics of people, leave status updates, do Facebook PM emails, etc – to only Google’s search engine. But if you add up all the Google properties in this top 20 list – Google, YouTube, Gmail, and Google Maps – Google still clearly comes out on top.
Just picky this morning!