Last week, I visited Minneapolis, MN and presented a workshop on social media best practices. Here are my slides.
social media | emerging trends | libraries
Ever wish a social media company like Facebook or Twitter would tell you the best way to post on their site?
Well – youâ€™re in luck! Most social media companies want to embrace the business user (thatâ€™s you), and have some sort of best practices that they share.
Hereâ€™s a listing of current Best Practices for popular social media sites:
Now you have no excuse – read up, and make those posts ROCK!
Tips image by Rachael Voorhees
Twitter recently created a new best practices site – check it out at media.twitter.com.Â There’s some really useful info there, but you have to wade through it a bit to find the good tidbits.
I did the wading for you – here’s the good stuff!
Best Practices on Engaging people via Twitter:
And an interesting tip. Are you familiar with this command – .@ (a @reply command with a period?)? I wasn’t. Here’s what it does:Â Tweets that have a period (.) before the @reply are meant to be seen by all of a userâ€™s followers, not just those who follow both the sender and receiver. Twitter calls a normal @reply narrowcasting, and a .@reply broadcasting. Interesting!
Are you successfully connecting with customers through Twitter? I’d love to hear about it! Share in the comments. Thanks! Oh, and feel free to follow me on Twitter too, while you’re at it 🙂
Photo by Maryland GovPics
Last Saturday, I gave a Facebook Page session at Podcamp Topeka 2012. Part of that presentation included current best practices for posting content to a Facebook Page. Here are those best practices in bullet points:
Want to know more about current Facebook best practices? Check out Best Practices for your Page and Media Strategy by Facebook.
photo by Simon Q
I just finished reading Best Practice Guide: Marketing on Facebook. You might find it interesting, too – the guide has some great ideas for using Facebook as a marketing campaign tool. In fact, many of the suggestions would also work for other online social tools (think Twitter, Foursquare, Flickr, etc).
Here’s what you’ll find in the guide:
After that, the Guide discusses what they call Facebook by Objective -Â basically seven ways to use Facebook for your business. Each objective includes some interesting ideas on how to connect to your customers and grow your organization. The Objectives include:
And guess what? With just a bit of tweaking, each of these ideas can work for libraries! So go read it, download it, etc … and share any cool ideas or library campaigns you create!
The F image … found at the ReadWrite Web