I recently saw this article over at SocialMediaToday: New Study Looks at What Makes People Unfollow Brands on Social.
It’s a really good article – click through and give it a read. Some highlights include:
- People are turned off by too many promotional posts
- People like it when you show personality
- People don’t like it when you’re too quiet!
- They’ll follow you if they are interested in what you’re doing (well … duh)
Big reminder – don’t use social media as a broadcast medium where you primarily post promotions. Social media channels are used to start conversations – not post billboards.
The article also provided a handy graphic on actions that make people follow a brand (included in this post). Good stuff!
Anyway – check out the article, and then think about how you can adjust your library’s social media posts in 2017 (I know I am!).