Working Your Community’s Blogosphere

Recently, Darren Rowse at ProBlogger posted Five Reasons Why Mom Blogs Are the Blogs to Watch. Darren says “Mom blogs are poised to become the next big “It” when it comes to the internet–they’re gathering power like no other blogging niche and will only get bigger and better.” Then he lists some reasons why – go read the article to get that list.

And now, a thought (that I’m swiping from more than one presenter at PLA) that continues to swirl through my head weeks after PLA is over: what local community blogs are you reading? Sure – you read 800 library technology blogs, and another 500 non-library tech blogs (no, I don’t read that many blogs). But how about some local blogs?

The gist of what I heard at PLA goes something like this: subscribe to some blogs in your local community and start participating on them via commenting. What does that look like? Here are some initial thoughts:

  • answer questions they ask – even link to library content in your comment
  • answer those questions they needed to ask, but didn’t – you know what I mean…
  • Make normal, interested-sounding comments… that is, if you’re really interested
  • Supply useful additional details when you see them – again, linking to the library’s stuff in the process
  • Friend some locals on twitter/facebook/myspace/etc
  • Set up some vanity searches in technorati and Google alerts, and thank people when they mention your library! How cool would that be?

So yes – this is a bit more “active” than what librarians tend to be used to… but if you want to make an impact in your local [digital] community, you need to be participating. Because if you aren’t participating, you don’t exist.