How to grow your audience and market your podcast #Blogworld

blogworldPresenters: Cliff Ravenscraft (Podcast Answer Man), Father Roderick

26 things that will help!

1. There is power when your show has a narrow niche focus. The more focused on a niche you can be, the better. It will actually help you find a larger audience.

2. Only podcast about things for which you are passionate about.

3. Before you record your first episode, you should know why you are podcasting in the first place. Have a mission/purpose for your show. ANd – is a podcast the best medium for your message?

4. Become crystal clear on exactly who your target audience is! Imagine your occupation was that of a bounty hunter.

5. Build it and they will come does not, often, work in podcasting! Creating an amazing show is about 30% of the equation. The other 70% is marketing and relationship building. Go read the book “How to win friends and influence people.” Actually schedule time to promote your podcast, answer emails, etc.

6. You should submit your podcast directories like iTunes, Zune, Blackberry, and Stitcher Radio. Customize and brand those sites if you can. – Cliff used this to follow 500 people a day that were interested in the topic his podcast focused on. You can do this manually too – just follow people that talk about the same things you are interested in. Cliff has some helpful info/submission tools on his podcast website.

7. Content is king! Create high value content that people can’t live without. It’s an added bonus if your content is so great that they are compelled to share it with others.

8. Entertainment goes a long way. Don’t be boring! Make your enthusiasm show through your voice.

9. Keep it positive. The world is seeking hope and encouragement. Give it to them! Sell hope – this keeps people coming back.

10. Be enthusiastic! Don’t do it more than what is natural for you though.

11. skipped this one

12. Audio quality is queen! Remember that there are times when the queen will trump the king! Many people will not listen to your great content if your audio quality is not that great. Both said don’t use USB mics of any type. Better to get a real mic, a mixer, etc and sound professional.

13. Build relationships with your audience! Learn the first name, last name, and a minimum of at least one other personal fact about as many of the people who download your show as possible. Wow.

14. Include the voice of your audience in your show.

15. Thank members of your community publicly, both in your show and in your online efforts. Give praise! DOn’t just focus on yourself.

16. Establish and build meaningful relationships with other content creators in your niche/industry.

17. Create keyword rich titles, show notes, etc for your podcast. And all that other SEO junk.

18. Make yourself newsworthy! (

19. Interview others in your show.

20 – 26. Went over time, so I didn’t catch these. Either way, these were all great suggestions!

Let’s Make Some Mobile, Mmmkay? #Blogworld

BlogworldPresenter: @SaraSantiago co-owner of @RollMobile

Some stats: US smart phone penetration just hit 50% (Neilsen, 2012).

One in four US mobile phone owners use the mobile web every day (Antenna Software Report).

Gartner predicts more people will be accessing the Internet with mobile devices than with their computers by 2012.

If I access your site, what will I see? If it’s not mobile-friendly, people will go find another site that is.

White space time = commute time, getting ready for work, etc. People digest content during that white space time.

Google – – looks at your website and tells you how mobile-friendly it is

Responsive design/Adaptive design – discussion about what they both are.

WordPress – install a mobile theme for your blog. Check out

Other blog software was covered too, including Movable Type, TypePad,, and Blogger. – Let Me Google That For You

Once you make a mobile-friendly site, test out everything – make sure it works. Click the links, play the video, scroll through the site, click the navigation, etc.

QR Codes: use a link shortener first, then make your QR Code. Makes the code less dense. IF you use a QR Code, the place that code resolves to HAS TO work on a mobile phone. You KNOW the user is on a phone… so make whatever the QR code is pointing to work on a phone.

Sara’s Rules for Providing an Awesome Mobile Experience:

  1. Think. Plan. Resist “shiny new object syndrome”
  2. Remember, you aren’t creating an experience for yourself. So ask your audience what they want.
  3. Please. Don’t make me feel like you hate me. Make it easy and make it work.
  4. HTML5 is not a verb. Do some planning before you do responsive design, use HTML5, etc.
  5. Be the ball. ME – what in the world does this mean? I’m not sure, and all she said was “this is the best advice that I’ve ever heard.”

What Happens when your Personal Brand Grows Up #Blogworld

BlogworldPanelists – Peter Shankman and Jelena Woehr, Social & Community Communications Manager, Yahoo! Contributor Network

Just an aside. Peter started off with this: “everyone knows me, so I won’t introduce myself.” Dude – no offense, but I don’t. I think you wrote a book? I just found your website to link to your name… Go ahead and give a brief introduction next time. Just sayin!

Now onto the panel discussion. This panel was sorta kinda about millennials, their personal brands, and being a good employee while maintaining a personal brand. So discussion floated around those concepts.

Peter – entrepreneurship is the new MBA. I disagree… anyone can get an MBA, most people don’t have what it takes to be an entrepreneur. Or maybe I missed the point :-)

Millennials – 1 in 4 move back in with their parents…

People over 25 – more college grads are unemployed than those who have a high school degree.

Get a real job, then go home and work on your business.

Peter – claimed that CEOs don’t trust millennials, so a new employee needs to gain a level of trust. Don’t embarrass the company you work for.

A lot of talk about trust…

Millennials need to learn that for the boss, “it’s all business, never personal.” Bosses have to make business-oriented decisions, and you won’t necessarily be their friend. Instead, find a job that you love, then post that. That loyalty will shine through. But don’t fake it.

Giving a comparison between Anthony Weiner and Elliot Spitzer. Elliot did something wrong, then disappeared and owned it. He’ll be forgiven. Anthony didn’t own it, and will probably never be in an elected position again. The point – own your mistakes.

Mentorship is important. Ask “what did I do wrong,” learn from the mistake and fix it. The mistake won’t come back to bite you, but the lie about it will.

Gave some examples of bad use of social media … people getting fired, bad dates, etc. Point – be smart. Do better work thatn everyone else (which isn’t hard – just try a little harder than everyone else). Do that, and you will be noticed.

Jelena told a funny story – two guys in the woods, and a bear starts chasing them. One guy said “run!” The other guy said “what’s the point? The bear’s faster – we can’t outrun it.” The first guy said this: “I don’t have to outrun the bear. I just have to outrun YOU.” Point – just outrun the next guy, and you will do ok!

ou can get away with a lot with your personal brand, as long as you still produce (i.e., produce good content, good results, etc).

They claimed young adults have a 2-3 second attention span… this panel had some good info, but you had to tone out some of their big blanket statements that weren’t really accurate (i.e., the attention span thing, the MBA thing, etc.).

Q & A:

How to write better – take a class, read good books. Travel? Seriously? Travel is cool, but travelling will not help you write better. Thankfully, someone else piped up and said “write a lot, get people to critique you.” Thanks Mr. Attendee Man!

Older people in business – they have something that millennials don’t. They have experience.