Somebody recently asked me about Twitter for their library (which lead to my last post and this one). As I was answering her question about social media strategy, I said (a version of) this:
Facebook is a bit more conducive to “branded conversations.” Facebook can be highly visual, and the conversations are a bit more contained and threaded (i.e., comments and likes go underneath the actual post). If you’re not into one conversation, move to the next.
Twitter, on the other hand, is just the raw conversation as it happens. Sure, it can be visual and sorta-kinda threaded now, but it’s still (in my mind, anyway) pretty much real-time text-based conversation.
What’s that mean? For Facebook, you can insert some branded, “market-y” stuff, and not really bother anyone (as long as you have other content too!). It’s expected.
But with Twitter, if an organization starts sounding market-y – if they are mainly using Twitter as a broadcast tool to push out their programs and services – those tweets will stick out like a sore thumb.
That’s a great way to be ignored – fast – on Twitter.
Megaphone pic by Gene Han