SXSWi2008, Day 3: Social Networking and your Brand

Coolness - they’re taking questions during the presentation using twitter - twitter.com/snayb4sxsw - great use of twitter!
panelists:
Paul Boag, Jina Bolton, Mark Norman Francis, Steve Ganz, Steve Smith
Defining social networking
it’s something we’ve done forever - even before the web
ways to use personal brand
not just logos and letterhead
your brand is simply the promise of an experience
ways to [...]

SXSWi2008, Day 3: The Art of Self Branding

artofselfbranding.com
branding yourself
no restrictions, very personal, organic
Brands are built upon what other people are saying about you - not what you are saying about yourself
Dang… didn’t save, and lost a couple of notes.
Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example - names. Both are financial services companies - [...]