Title: Adjusting Your Marketing Spend and Tactics for Social Media
He started off having mic problems, and used that to remind us “it’s not about the tools.”
Going to a conference without a goal is sorta like going to a grocery store without a recipe in mind. So figure out what you want answered, then get those questions answered.
ROI with social media: How much did I get out of this free tool? Anything over one dollar is ROI!
Everyone is a sales person. Appreciated that Chris said to translate money into whatever for non profits. He gets it.
Grow bigger ears – use listening tools to listen to your community – what they’re saying, etc
One to many communication can be a problem – it’s so much better doing many to many, assuming everyone plays along.
What costs more – great customer service or a marketing campaign?
Don’t start your email with the “can’t view this? Click here for text” question. It makes you look bad.
Every time you have answered a question in email, you’ve blown an opportunity to answer for lots of people. Every time you create a brochure, you’ve done the same thing.
Shouldn’t have a social media department – instead, those people should be in sales , marketing, etc.
Treat your communities as gold. Go to the bookstore, get a relationship book, and replace your significant other with your customers, your office, etc. Because it’s much the same thing (ok, except for the romance part).
SAS (the company) – they listen to their customers,then make stuff for them based on what they say they want.
Three important things to do with social media – listening, connecting, publishing
Connecting – comment on their blogs. Be real, like when you talk to people in real life. Don’t include your URL at the bottom of a comment – it looks like spam.
Publishing – go create something. Doing something.
Chris devotes 2 hours to social media a day. 30 minutes listening. 60 minutes connecting. 30 minutes publishing.
Where’s the GPS for your business? Figure out your destination, then figure out how to get there.
Chris Brogan posts this simple observation – “the more you post, the more traffic you get.” Then he qualifies that a bit (ie., reasonably good content). Simple, yet powerful point.
