I recently read Michael Hyattâ€™s book, Platform: Get Noticed in a Noisy World. Itâ€™s a really useful book on how to build a platform – a way to amplify your voice in order to be seen and heard in todayâ€™s crowded online world. Go read it.
One idea I picked up while reading was about creating a â€œwall of fame.â€ Hereâ€™s what Michael says about a wall of fame (from pg 66):
â€œThis is basically a â€œwall of fame.â€ Include your best product reviews, customer reviews, Twitter comments, Facebook comments, Google+ comments, and so on. The idea here is to share endorsements and enthusiasm from your fans to fuel even more enthusiasm.â€
What a cool idea, and one that translates well into a library setting. For example – right now, my library has a section on our Press Room pages called â€œTSCPL Headlinesâ€ (yep – horrid title. Iâ€™ll need to get that changed). Itâ€™s a Delicious.com feed of mentions of my library in the news.
Thatâ€™s a good start on building a wall of fame. To go further, we could collect positive and interesting Tweets, Facebook mentions, comments, and photos of our library from Instagram, and display those on a â€œwall of fameâ€ page.
We could also use those quotes and content in marketing materials.
Why? A Wall of Fame is a great visual way to show your organizationâ€™s value to the community â€¦ from the community themselves. Instead of saying â€œwe have the best kidâ€™s area ever,â€ we can show tweets and images showing kids and their parents having fun in the kidâ€™s area.
Do you gather and use this type of community conversation in your libraryâ€™s marketing and promotion initiatives? Iâ€™d love to hear about it!
image from Michael Hyatt’s website