Whatâ€™s important in your Youtube videos? The first 15 seconds. According to Youtubeâ€™s Creator Playbook, you have 10-15 seconds to hook your viewer into watching the rest of your video. Itâ€™s extremely easy to click away from a video – just click and youâ€™re gone. Especially if youâ€™re watching in Youtube, since they have that Related Videos sidebar with other interesting-looking videos â€¦ click!
So those first few seconds need to be the best part of your video to keep people watching!
What do many of us do with those first 15 seconds?
- a slow fade-in
- cheesy music
- attempt a flashy branded intro, titles, etc
- or if itâ€™s a screencast, we start right in with our computer screen – exciting stuff, huh?
Instead, hereâ€™s what Youtube says we should do:
- Get to the point immediately – put your most compelling content first!
- Quick teaser or summary of whatâ€™s going to be in the video, done by the person in the video. You can also welcome/greet the audience or ask a question/spark the viewerâ€™s curiosity. Think inverted pyramid writing style, but for video.
- branding, packaging, intros, â€¦ not as important, especially up-front. Let the content come first.
- Intros should be minimal and short – 5 seconds is an optimal length
The goal? Make sure your viewers know what theyâ€™re watching. If they donâ€™t know in 10-15 seconds … click – theyâ€™re gone.
Pic of hourglass from Bigstock