content

Social Media as Place

by David Lee King on January 19, 2012

My last post about those billboards reminded me about the difference between a library’s normal forms of content (books, DVDs, music CDs, etc) and social media.

What’s that difference?

  • Content – a book, a video, etc – is something you DO. You read a book, you watch a movie.
  • Social Media is a place you visit in order to DO. You visit Facebook in order to share something with your mom.

Think of social media as a crowded room in a pretty social setting. A bar, a party, hanging out with friends, etc. You go there to talk, to share, to listen. It’s a place you visit so that you can do something.

There are a couple of cool intersections though. Things like this:

  • Go to Twitter (a place) to talk (something to do) about a book that everyone’s reading (content).
  • Visiting the library (a place) to use the computer to access Facebook to reconnect with a friend (something to do).

So librarians … use your mad powers of social media to connect with your customers to talk about your content. Then see what happens.

image by Bigstock

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Content Creation, Media Labs, and Hackerspaces

by David Lee King on December 15, 2011

Skokie Public Library's Digital Media Lab

I’ve been thinking about content creation and libraries lately. Right now, we collect content – hence our shelves of stuff. Yes, we do many other things too. But if you look at our buildings, they have been, by and large, designed for collections of stuff – for collecting content.

Some libraries are changing that focus (or at least adding on to it) by enabling customers to create their own content in a variety of ways … and it’s pretty interesting stuff!

I’ll lump what I’m seeing into three loose categories:

  • Digital Media Labs
  • Hackerspaces
  • Coworking spaces

Digital Media Labs: These spaces have content creation tools that allow customers to create and share video, music, photography, and design projects. Customers have access to computers with editing software, cameras, camcorders, microphones, and musical keyboards.

The best examples I’ve seen of this so far are Skokie Public Library’s Digital Media Lab and Chicago Public Library’s YouMedia project. Skokie’s lab has a greenscreen wall for video projects; Youmedia includes a small recording studio space.

Hackerspaces: ”A hackerspace … is a location where people with common interests, often in computers, technology, science, or digital or electronic art (but also in many other realms) can meet, socialise and/or collaborate … hackers can come together to share resources and knowledge to build and make things” (from Wikipedia).

Basically, hackerspaces tend to be public spaces with tools – 3D printers, drill presses, etc. And people make stuff there. Who’s doing this? Well, Allen County Public Library and Fayetteville Free Library are, for starters.

Coworking Spaces: Coworking is a pretty simple concept. Independent workers, freelancers, small business owners, etc. gather in a shared space to share ideas, team up on projects, and get some work done in a more social setting. It’s an alternative to meeting at home or a local coffee shop.

Libraries have unofficially done this for years (how many of you have heard of a patron who runs his/her business from the library? I’ll bet some of you have). But some libraries are going a step or two further by embedding librarians in these spaces, or even offering coworking spaces as part of their services. Meg Knodl, a librarian at Hennepin County Library, is doing this – here’s an article on what Meg is doing. Helsinki City Library has created some coworking spaces – read more about it here.

For more info, check out these articles:

Question – is your library doing something like this? If so, let me know in the comments!

Photo by Skokie Public Library

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Youtube – The First 15 Seconds

by David Lee King on November 22, 2011

old fashioned timerWhat’s important in your Youtube videos? The first 15 seconds. According to Youtube’s Creator Playbook, you have 10-15 seconds to hook your viewer into watching the rest of your video. It’s extremely easy to click away from a video – just click and you’re gone. Especially if you’re watching in Youtube, since they have that Related Videos sidebar with other interesting-looking videos … click!

So those first few seconds need to be the best part of your video to keep people watching!

What do many of us do with those first 15 seconds?

  • a slow fade-in
  • cheesy music
  • attempt a flashy branded intro, titles, etc
  • or if it’s a screencast, we start right in with our computer screen – exciting stuff, huh?

Instead, here’s what Youtube says we should do:

  • Get to the point immediately – put your most compelling content first!
  • Quick teaser or summary of what’s going to be in the video, done by the person in the video. You can also welcome/greet the audience or ask a question/spark the viewer’s curiosity. Think inverted pyramid writing style, but for video.
  • branding, packaging, intros, … not as important, especially up-front. Let the content come first.
  • Intros should be minimal and short – 5 seconds is an optimal length

The goal? Make sure your viewers know what they’re watching. If they don’t know in 10-15 seconds … click – they’re gone.

Pic of hourglass from Bigstock

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Improve your Copywriting!

by David Lee King on September 23, 2011

Smashing magazine logoWant to improve the writing on your library’s website? Check out Five Copywriting Errors That Can Ruin A Company’s Website by Smashing Magazine.

here are their five copywriting errors:

  1. Writing inwardly
  2. Burying the lead
  3. Mediocre meta material
  4. Saying too much
  5. Weak or no Calls to Action

Good stuff – go read it, then work on improving those copywriting skills!

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Blogging Process for Topeka

by David Lee King on June 28, 2011

Today, I met with some library staff where I work and talked about starting up another blog on my library’s website (look for a sports-related blog soon!). That reminded me that I said I’d write a post about our blogging process at tscpl.org … so here’s that post!

Our blogs are generally team-based, and are connected in some way to our collection or services:

Content Connections: For example, our Travel blog is connected to our Travel Neighborhood in the library (we have been pulling our collection out of traditional Dewey order, and are grouping them by topic – so for example, now all our travel books are grouped in one handy place, and labeled Travel). Our Art blog is connected to the art gallery in the library.

Team-Based: we generally have a team leader and 1-3 other staff who are team members. The team leader makes sure blog content matches the goals for the blog; makes sure content is actually getting posted; writes content; and can edit content as needed. Team members help write the blog posts, and do whatever else is needed for that blog.

When we create a new blog, our web team meets with the blog team (can you tell we like teams?), and we create some short-term goals and next-steps, including:

  • What’s the topic? Is it connected to the library’s collection?
  • Who’s the team leader? Who are the team members?
  • How often will you post? We have a posting schedule for our blogs. For example, the Travel blog has a new post every other Wednesday. We have a Google Calendar that serves as our content calendar.
  • During the meeting, we talk about content – mainly me talking about how every post needs to relate back to the library. Each post should focus in some way on our staff, our stuff, and our community – and it should always point back to the library.
  • They’re also reminded that photographs and videos are cool, too – as long as they relate back to the topic.
  • We ask the blog team to create a list of 25 things our customers should know about that neighborhood or collection, and use that list as ideas for the blog’s first 25 blog posts. This helps our bloggers (some of who are new at writing scheduled posts) some blog posting ideas.
  • I also ask each blog team to develop a persona or two to target with posts. We’re big on analytics and market segmentation data here, so generally we’re using a couple of target audiences that relate back to the library’s strategic plan.

That’s pretty much it. We have approximately 18 blogs on our public website right now, and are growing more as we need them.

image by Maria Reyes McDavis

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The eBook User’s Bill of Rights

by David Lee King on February 28, 2011

This is from Sarah Houghton-Jan and Andy Woodworth – take a peek (I’m guessing this will be all over the librarian parts of the web very soon).

They have crafted an eBook User’s Bill of Rights, and it’s good. Honestly, the only thing I’m not sure about here (and I might talk more about it later) is the right of first sale thing – that’s a hold-over from actually owning a physical object … and in the digital content world … well, you don’t actually own anything physical.

Otherwise, Sarah and Andy did a great job. in my mind, this Bill of Rights works for librarians AND authors – the idea of sharing and distribution is inherent in this document.

Does it work for publishers? I think it does. And it’s certainly a good place to start the conversation. What do you think?

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The eBook User’s Bill of Rights is a statement of the basic freedoms that should be granted to all eBook users.

The eBook User’s Bill of Rights

Every eBook user should have the following rights:

  • the right to use eBooks under guidelines that favor access over proprietary limitations
  • the right to access eBooks on any technological platform, including the hardware and software the user chooses
  • the right to annotate, quote passages, print, and share eBook content within the spirit of fair use and copyright
  • the right of the first-sale doctrine extended to digital content, allowing the eBook owner the right to retain, archive, share, and re-sell purchased eBooks

I believe in the free market of information and ideas.

I believe that authors, writers, and publishers can flourish when their works are readily available on the widest range of media. I believe that authors, writers, and publishers can thrive when readers are given the maximum amount of freedom to access, annotate, and share with other readers, helping this content find new audiences and markets. I believe that eBook purchasers should enjoy the rights of the first-sale doctrine because eBooks are part of the greater cultural cornerstone of literacy, education, and information access.

Digital Rights Management (DRM), like a tariff, acts as a mechanism to inhibit this free exchange of ideas, literature, and information. Likewise, the current licensing arrangements mean that readers never possess ultimate control over their own personal reading material. These are not acceptable conditions for eBooks.

I am a reader. As a customer, I am entitled to be treated with respect and not as a potential criminal. As a consumer, I am entitled to make my own decisions about the eBooks that I buy or borrow.

I am concerned about the future of access to literature and information in eBooks. I ask readers, authors, publishers, retailers, librarians, software developers, and device manufacturers to support these eBook users’ rights.

These rights are yours. Now it is your turn to take a stand. To help spread the word, copy this entire post, add your own comments, remix it, and distribute it to others. Blog it, Tweet it (#ebookrights), Facebook it, email it, and post it on a telephone pole.

To the extent possible under law, the person who associated CC0 with this work has waived all copyright and related or neighboring rights to this work

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Questions that Need Answers

by David Lee King on February 25, 2011

So, I’ve been reading the tweets, and talking to some people about the OverDrive/HarperCollins fiasco with ebooks – and it looks like there are quite a few questions that need to be answered. Here they are (please add the ones I’m missing):

  • HarperCollins: Why 26 checkouts/uses?
  • HarperCollins: Did you talk to libraries to come up worn that number? If so, which ones?
  • HarperCollins: Did you talk to any of your authors about this change? What did they say?
  • OverDrive: Why the secrecy in your letter? Why were you hiding HarperCollins’ name?
  • OverDrive: are there other publishers jumping at the bit to do this? If so, when will that hit?
  • OverDrive: Did you argue against this? Because you surely knew that libraries wouldn’t be fond of this idea.
  • OverDrive: My understanding is that this announcement went out as a PDF file to OverDrive partners. How come you didn’t publish this as a press release on your website? Again – shy the secrecy?

So – what other questions need answers here?

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5 Tips to Video: What to Say & How to Look Good Saying It

by David Lee King on February 17, 2011

I made some videos for WebJunction on … how to make videos! This is the second video in the series, on what to say and how to look good saying it. Michael Porter and I host the series.

Make sure to visit WebJunction’s Video Group and add to the conversation and resources there.

This video provides tips on What to Say & How to Look Good Saying It:

  1. What to say #1 – share weekly library news
  2. what to say #2 – introduce people to your library
  3. what to say #3 – talk to your community
  4. looking good #1 – polish up
  5. looking good #2 – don’t worry about it!

So go watch the video for some great entry-level tips on making videos, and make sure to comment, too – either comment on this post, or (even better) go visit the WebJunction page for this video, and start a discussion there!

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10 Tips to Do Presentations Like Me: Tidy up those Transitions

by David Lee King on January 25, 2011

Tip #7: Work on Introductions, Transitions, and conclusions.

Intros, conclusions, and transitions have always been a challenge for me – in writing and in speaking! In college, me professors frequently said “David, you need a transition here” or “you need a stronger conclusion.” So I’ve been working really hard on those transitions.

And I’ve noticed that I’m not alone. I’ve seen more than one presentation where the presenter was introduced, then starts their slides with an uncomfortable “um … I guess let’s get started now” and jumps right into the presentation. Or when they’re done, they end with a weird smile and a “um, I’m done now” (I have to admit, I’ve done that myself).

They’re not really that hard to do, either. Here’s what you’ll see me do:

Intros:

  • Usually, someone announces who you are. If they don’t, take a minute to introduce yourself. It gets you used to talking, and gets the audience used to you
  • You might start off with a question, or a statement (sort of a statement of purpose for the presentation). Then briefly cover what you’re going to talk about.

Transitions:

  • also easy. At the end of one point, flow into the next point with something that relates to it. Or at the least, say something like “we just learned about this. Next up, let’s talk about this for awhile.”
  • These transitions make it easy for people to follow along or take notes.
  • If you like to walk around while giving a presentation, it helps visually to actually move to another spot while making your transition
  • And of course, show something like “point #2” up on the screen if you’re using slides.

Conclusions:

  • Remind people what they just learned – something like “we’ve just covered these 5 things.”
  • Then I like to end with some broad statement about what can happen if you put these ideas into practice (ie., “put these easy steps into practice and you’re bound to improve your website and make your customers happy” or something like that).
  • Actually have an “I’m done now” slide. I wrote a book and have a blog, so my last slide says “Thank You,” shows my book cover, and displays my website’s URL.
  • If you know you’ll have a question and answer time afterwards, you might just show something like “Q & A time” on a slide, then say “it’s time for questions.”

Improve those transitions – I promise to work on them too!

Pic by dnnya17

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Answer these Questions for your Website

by David Lee King on November 2, 2010

We’re in the midst of a website redesign for our library. As we start looking at content, links, buttons, headings, etc – stuff like that – you know what we’re thinking?

We’re thinking this: does this link/content/heading/etc answer these questions for our customers?

  • What can I do here?
  • What can I do next?
  • Why should I care?

Answering these are really hard! Think about it for a sec – take a pretty normal link, like the library web designer’s favorite – “Library Databases.” Answering that “what can I do here” question certainly gets into how you label that section of your website (’cause we all know that “Library Databases” means nothing). Perhaps something like “Find articles” or “do some research” might work better?

Or think about a blog post – answering the “what can I do next” question can be as easy as linking to a set of related articles, topics, or even related books at the end of the post. I do this on my blog – when you’re reading it on the actual website, when you finish reading the article, you’ll see a list of related blog posts I wrote. What’s this get you? Website visitors staying on your site for longer amounts of time. More clicks. Hopefully, more conversions – more people clicking “attend this event” or checking out a book, etc.

“Why should I care” is a favorite one of our library director, and it’s probably the hardest of the three questions to answer. One way to do this is in the content itself. So your first couple of questions get the customer to your content … and then your content itself will need to answer that “why should I care” thing.

The answer could be any number of things, ranging from “because you can borrow it for free” to “because you’re a small business owner, and these resources will help you be profitable.” See where I’m going with this? Another way to say “why should I care” is to ask “what’s in it for me” or “why is this interesting?” Give them that reason.

Give your customers a reason to stay on your site by having great content AND by actually telling them why they might want to stay. Do that, and my guess is that … they actually WILL stay on your site – your digital banch – longer, doing more things.

Could be a good thing!

pic by Marco Bellucci

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