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I was recently asked how my library posts so frequently on our blogs. It’s a morphing process – here’s where we are now, and where we’re [probably] going.

Right now, here’s what we’re doing. Our digital branch is a huge priority for our library. We’re one big building and 17 bookmobile stops, and we have to reach a whole county. So we have prioritized reaching out digitally. In fact, our executive director often says “no one can opt out of the digital branch.” It’s that important to us.

How does everyone participate? Some blog, some take pictures or create/post videos. Some of us watch/add content to our outposts like Facebook or Twitter. Others answer texts/IMs/email reference questions.

For blog posting – right now, our guideline is two posts a week per blog/section of the site. Do we always make this? Nope – some areas do, some not so much. It’s a work in progress.

It also factors into our annual job performance reviews (more on this in a bit).

How will this be changing? Right now, we’re in the midst of a pretty major website redesign. We learned lots from our current design and the current way we operate on the back end, and are ready to put some improvements in place.

One improvement will be how we handle web content – here’s our thinking right now. We’ll probably align our blogs more closely with our physical library’s neighborhoods – we’re taking stuff out of Dewey Decimal order and putting them into content areas (i.e., all health-related books go in the Health neighborhood, etc).

Each of those neighborhoods has a team and a team leader … and each has a blog, too. So the blog is that team’s responsibility. We’ll figure out a posting schedule for them, and jointly create some goals/strategy for growing their little section of the digital branch (that’s a part of my job).

We’ll also probably figure out a way to more formally reward those teams for the digital branch work they do. Right now, it’s easy to say “no one can opt out” and “it’s part of our job performance” – but there’s no good, formal way to make that happen.

We’ll need to figure out a better way to say stuff like “yes, Joe wrote  24 posts this year, answered 200 text reference questions, and livestreamed an author event.” And have that somehow count for better scores on an annual review (alright – still need to talk to HR and other managers about this – it’s been mentioned that we need to improve in this area, just not exactly how yet).

The goal isn’t to punish people who don’t do the work (cause most of us already do it) – instead, the goal is to better recognize this great work.

And last – remember, I work in a pretty healthy organization. If our library decides to do something … we do it. If someone’s assigned to do something, that thing happens. Isn’t that how all libraries are [David quickly ducks]?

pic by pallotron

Tagged as: blogs, community management, content, content creators, posting, rewards, website management

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